In the latest installment of the MDM Mailbag series, I speak with Matej Lancaric, a well-known mobile gaming user acquisition consultant, a co-host of the two & a half gamers podcast, and the author of the Brutally Honest blog.

As a reminder: MDM Mailbag episodes center on a guest Q&A, with questions sourced directly from the MDM community.

Matej and I discuss a wide variety of topics over the course of our conversation, including:

• Creative strategy, including Matej's recent primer on integrating AI tools into the creative production process
• Web onboarding and web-based user acquisition for mobile games
• The analytics and reporting tools Matej sees used most commonly
• Approaches to competitor analysis
• The current mobile gaming conference landscape and which conferences Matej considers to be "can't miss."

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.
• Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
• ⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back

Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.

The Mobile Dev Memo podcast is available on:

• YouTube
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