Mobile Dev Memo Podcast

By MobileDevMemo

Mobile Dev Memo is the site of record for mobile advertisers and app developers.... more

· Business

5

1818 ratings

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FAQs about Mobile Dev Memo Podcast:

How many episodes does Mobile Dev Memo Podcast have?

The podcast currently has 123 episodes available.

Mobile Dev Memo Podcast episodes:

August 13, 2024Season 3, Episode 25: How to launch an app (with Offer Yehudai)
My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021.
In this episode, Offer and I discuss the process and methodology of launching a consumer product. Among other things, we explore:
Offer's philosophy for launching and growing consumer products;

How to balance the desire to grow as quickly as possible and seize a market opportunity with the necessity of building a strong product foundation;

The most appropriate focal metrics to optimize against as a product is called, and how those metrics might change over time;

The right approach to thinking about audience targets at the earliest stages of product development, absent data;

How to manage product optimization at the early stages of product growth;

The right approach to monetization at the early stages of product growth.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
...more
49min
August 06, 2024Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz)
My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of Gamefam, a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss:
The degree to which the Roblox creator ecosystem has been professionalized;

The enterprise tools that Roblox makes available to creators;

Roblox's developer economics and revenue share terms, how they compare to those offered on other platforms, and whether they are likely to change in the near-term future;

Roblox's new consumer-facing advertising platform and how it has changed the Roblox ecosystem;

How large brands approach the development of Roblox experiences;

How Roblox creators approach user acquisition for their experiences.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
...more
49min
July 30, 2024Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)
My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen, the CEO of Aldora, a data insights platform. Joost is also an adjunct professor at NYU's Stern School of Business, the author of the SuperJoost Playlist newsletter, and a well-known analyst of the mobile gaming ecosystem.
Joost and I discuss Netflix's gaming efforts to date, as well as the expansion of many legacy media companies into gaming. Among other topics, we cover:
Netflix's strategy with its gaming endeavor;

Netflix's hiring of Alain Tascan from Epic to run its gaming division;

The commercial outcome that Netflix is pursuing with games;

The convergence of monetization strategies across streaming video and gaming;

Where the ceiling is in mobile games, and whether that ceiling has been reached by companies like Supercell;

The New York Times as a gaming company.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
...more
1h 6min
July 23, 2024Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)
this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of Gigi, a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including:
What is motivating the dramatic growth of CTV advertising spend?;

The distinct pricing strategies implemented by Netflix, Disney+, and Amazon for their ad-supported tiers;

The different targeting and measurement solutions offered by the major streaming services;

Why CTV measurement is challenging when inventory is purchased through third-party DSPs;

The availability of targeting data across various streaming services and programmatic channels.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
...more
50min
July 16, 2024Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)
In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover:
The current state of the open programmatic web;

What caused the rapid decline of made-for-advertising (MFA) supply;

How the largest premium web publishers will adapt to cookie deprecation in Chrome;

Whether cookies will ultimately be deprecated in Chrome;

Why cookie deprecation in Safari provides little clarifying guidance on the impact of cookie deprecation in Chrome;

The dynamics behind OEMs claiming ad rights within CTV apps.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
...more
55min
July 09, 2024 Season 3, Episode 20: The DMA, Personalized Advertising, and Digital Deglobalization
This episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode, I discuss the European Commission's preliminary finding that Meta's use of the "Pay or Okay" model violates the Digital Markets Act, and I relate that decision to the broader trend of digital deglobalization.
...more
19min
July 02, 2024Season 3, Episode 19: Understanding AdAttributionKit (with David Philippson)
My guest on this episode of the Mobile Dev Memo podcast is David Philippson, the founder and CEO of Dataseat, a privacy-first mobile DSP. As David notes in our conversation, this is the fourth episode of the MDM podcast on which David has appeared, which likely makes him the most recurring guest. David is a wealth of insight into the mobile advertising ecosystem, having founded one of the first MMPs, Ad-X, which was acquired by Criteo in 2013.
In this episode, David and I discuss AdAttributionKit, the advertising attribution framework that Apple introduced at WWDC this year and which is mostly -- currently, anyway -- a re-brand of SKAdNetwork. Among other things, we cover:
The changes to mobile attribution introduced with AdAttributionKit;

The extent to which AdAttributionKit is an attempt to unify attribution across platforms, and what would that conceivably might look like in a few years' time;

Whether Meta or Google are any more likely to adopt AdAttributionKit than they were SKAdNetwork;

Why Apple made the change that only allows one view-through impression to be open at a time;

Apple's long-term vision for attribution;

Whether Private Cloud Compute will have a measurement use case at some point;

Updated thoughts on the likelihood of Apple deploying its "nuclear option" of IP obfuscation.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it's all about.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
...more
49min
June 25, 2024MDM Canon: What is performance marketing?
MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length.
This episode focuses on an article titled What is performance marketing?⁠, first published in October 2018. The episode attempts to clarify what I see as a broad misunderstanding of the general marketing taxonomy with a functional definition of performance marketing.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
The Mobile Dev Memo podcast is available on:
Apple Podcasts

Spotify

Google Podcasts
...more
33min
June 18, 2024Season 3, Episode 18: The future of alternative app stores and payments (with Archie Stonehill)
My guest on this episode of the Mobile Dev Memo podcast is Archie Stonehill, the Head of Product at Stash, a D2C and web shop enablement tool for mobile game developers. Prior to Stash, Archie was an investor at Makers Fund, a venture capital fund investing in the gaming ecosystem.
In this episode, among other topics, Archie and I discuss:
The history of alternative mobile app stores, starting most prominently with Epic's Project Liberty and progressing through those lawsuits, as well as Google's settlement with states' attorneys general;

The current state of affairs with respect to alternative app stores and alternative in-app payments;

The size of the "shadow IAP economy" on mobile, enabled by web shops;

How much traction do you think alternative app marketplaces will see in the EU under the auspices of the DMA, including the four that are live now: AltStore Pal, the Aptoide games store, Mobivention, and SetApp Mobile;

The key advantages of web shops over platform storefronts;

How developers can overcome the conversion friction inherent in moving users to alternative storefronts.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
The Mobile Dev Memo podcast is available on:
Apple Podcasts

Spotify

Google Podcasts
...more
47min
June 11, 2024Season 3, Episode 17: The Scientific Approach to Prompt Engineering (with Mike Taylor)
In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs, published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder.
In our conversation, among other things, Mike and I discuss:
How Prompt Engineering is a skill that can be improved upon over time;

The non-obvious ways in which prompt engineering can be approached in order to improve outcomes;

How Prompt Engineering can be approached procedurally and programmatically, and how companies should think about building systems that improve their LLM interactions over time;

Whether the growth hacking model has fallen out of favor;

The principal challenges of running an agency;

Whether marketing generally suffers from a lack of statistical literacy.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
...more
44min

FAQs about Mobile Dev Memo Podcast:

How many episodes does Mobile Dev Memo Podcast have?

The podcast currently has 123 episodes available.

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