My guests on this week's episode of the podcast are John Lynch and JP Dube. John is the University of Colorado Distinguished Professor at the Leeds School of Business, University of Colorado-Boulder, and JP is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business.

Together, along with a number of co-authors, they have written a draft paper titled The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing, which is the subject of our conversation.

Among other things, we discuss:

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.