In this week's episode of the podcast, I speak with Thomas Petit, a well-known mobile growth consultant, for the third installment of the MDM Mailbag series.

Questions for MDM Mailbag episodes are sourced from the MDM community; in this episode, among other things, we discuss:

• The evolution of app-to-web user acquisition following Apple's recent policy change in the US;
• Optimizing Meta ad campaigns;
• The best platforms for non-gaming app user acquisition;
• Different approaches to creative testing;
• The future of ASO.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.

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