Even if you have no dreams of speaking on a stage— there are fundamental skills you must master as a business owner to effectively communicate with your audience. Especially if you have a desire to reach more people and create scalable programs.

In today’s episode, you’ll hear from Speak Up to Level Up member, Serena Shoup, a CPA running a virtual bookkeeping business dedicated to helping course creators. She’s someone who would not classify herself as a speaker and hated the idea of being in front of people, but had a heart to be a mentor, a desire to serve and an idea for a new offer in her business.

If leveling up in your business, reaching for bigger things, making a bigger impact with your voice and your heart is something that you're sitting with right now, I want you to listen to this interview as Serena shares her story of transformation and how she embraces her fear on stage and use it as fuel to accomplish her goals for her business.

 
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➡️ hhttps://heathersager.com/episode140/

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In today's episode, I'm welcoming back to the show one my dear friends, Krystal Proffitt for a revealing discussion on how she has leveraged the skill of speaking to grow her brand and land every single stage on her dream list for 2021. 

In previous episodes, we’ve talked about the fear of public speaking, but what about the business owners who love speaking and have never been one to shy away from an audience?

Enter Krystal. She’s sharing how her natural strengths in communication were actually holding her back in a way that she didn't expect, plus what she specifically worked on to reach her goals.


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➡️ https://heathersager.com/episode139/

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I don’t have to tell you that getting your message noticed in this era of CONTENT OVERLOAD takes work.

But did you know that you could actually be causing your ideal client to pass right by your amazing tips and juicy insights?

It doesn’t matter how deep your experience or good your results, if your ideal client never hears, what chance do you have for them to love it, sign up for your free guide or join your program?

In today’s episode, I’ll share with you one of the top mistakes I help my clients correct when speaking to their ideal person. More importantly, I’ll teach you how to FIX IT so that your message will get heard and get them into action.

 EPISODE  SHOW NOTES👇

➡️ https://heathersager.com/episode138/

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When you position yourself as an industry authority, opportunities will come to YOU. You attract clients, get more recognition and get paid, very well. But in a world full of competition and endless marketing messages, how do you stand out and why would someone choose YOU?

Today’s episode will show you the 4 drivers that define every industry authority and how to leverage them for your brand. You’ll learn how to be more sophisticated when talking about what it is you do, where to focus your efforts and how to evaluable your own credibility.

 EPISODE  SHOW NOTES👇

➡️ https://heathersager.com/episode137/

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Do you consider yourself a good presenter? Maybe you’ve worked hard at it— or maybe you were born with natural talent.

Maybe you wouldn’t classify yourself as “good” when it comes to speaking to audiences (but you’d like to).

Either way, the important question to ask yourself  is— what measuring stick are you using to make that evaluation? Chances are it’s all just— feeling.

And while emotion is critical when it comes to speaking, it isn’t the best assessment tool ;)

Truth is — it’s difficult to measure our own skill of speaking when there isn’t always numerical data to pull from. I mean, sure, when we use speaking for growing our online businesses, core metrics like leads and sales will tell us if we’re on track.

But if you are “off track”, how do you self correct to know exactly WHAT to work on?

Speaking is a SKILL. And in this episode, you’re going to learn how to evaluate yourself on the 5 levels of speaking. I’ll also walk you through my matrix for identifying skills to lean into in your business (and which to stop trying to learn).

 EPISODE  SHOW NOTES👇

➡️ https://heathersager.com/episode136/

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Are slides necessary in a presentation? Does virtual versus in person change that answer? And what do you do if you don’t have a great eye for design?

Slides reinforce what you're saying and to help with understanding.  And when used well, they’re a powerful tool for delivering your message more effectively.

Not to worry. In today's episode, my guest Emily Hall, founder and lead creator at E + M Creative (an amazing agency that does presentations and design for speakers and online entrepreneurs) joins us to talk about how you can structure your slides in a more sexy and effective way for your audience and your business.

She’s breaking down the top mistakes presenters make with their slides, how you can correct them and how to adapt your visuals for different environments (including virtual presentations). Stick with us until the end and you’ll learn her three C’s for more effective slides.  I hope you’ll enjoy listening and learning from Emily as much as I did

EPISODE  SHOW NOTES👇

➡️ https://heathersager.com/episode135/

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When you sell online courses or coaching programs, you can outsource a lot of the tasks in your business– from your sales page to your emails, even your content creation! But there is ONE thing that cannot be outsourced for personal brand based businesses and how you approach this one thing will make or break your launch.

EPISODE  SHOW NOTES👇

➡️ https://heathersager.com/episode134/

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One of the best ways to connect with your ideal customers is by becoming a guest on podcasts. But the big question is how do you find shows and get the host to say yes to YOU as a guest? That’s exactly what we’re diving into on today’s episode with podcast pitching expert and PR agency owner, Christina Lenkowski.

She’s sharing why pitching the “big shows” is a waste of your time, a simple strategy to find podcasts aligned with your ideal customer and what step in the pitching process is more important than the pitch itself. Plus so much more!


 EPISODE  SHOW NOTES👇

➡️  https://heathersager.com/episode133/

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SURPRISE! It’s a podcast TAKEOVER!

My friend Milan, who you might remember from episode 63, has graciously taken the mic while I rest and recover.

Milan is an alum from my program, Speak Up to Level Up (or SULU as we call it).  He runs an agency based in NYC that has been a huge asset to Team HS.  Last year, when I wanted to up my video presence online, he was the first person I called and helped us grow our YouTube audience.

So when it comes to helping YOU become more confident and effective on camera, there’s no one I trust more. This episode is for you if you have a complicated relationships with video :)

I hope you enjoy this special edition take over, I’ll be back next week.

And please help me say thanks to Milan by giving him love on Instagram and check out his podcast, The Online Marketing & Media Podcast. It’s an excellent resource to learn what's working in social media, content marketing, & online marketing strategies to propel your business to the next level!

EPISODE  SHOW NOTES👇

➡️ https://heathersager.com/episode132/

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📣 WORK WITH HEATHER  → https://heathersager.com/

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In an effort to be more concrete, more valuable and stand out from the “fluffy crap” online, far too many struggling entrepreneurs focus on packing “how to” content into their marketing. 

It makes sense, on the surface, we’re all tired of the fluffy training disguised as “mindset” work, so we set out to share tangible, practical information that can truly serve our ideal customers.

But I don’t have to tell you that a plethora of free, “how to” content already exists on the internet.  So if your audience truly wanted that information, they’d have it by now.

So the question is: if “how to” content isn’t the answer, but neither is the fluffy stuff…how do you attract clients with your content?

The answer? INFLUENCE. You must gain their buy-in to your ideas aka your content. And in this episode I’m tackling 3 ways you can do so using elements from my Influence Framework. Enjoy.

 EPISODE  SHOW NOTES👇

➡️  https://heathersager.com/episode131/

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📣 WORK WITH HEATHER  → https://heathersager.com/

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If this episode hit home, I'd be so grateful if you took a second to subscribe and leave a review on Apple Podcasts. It helps more people find the show.  Thanks for tuning in to the Hint of Hustle podcast! See you next week!