Can narrowing your focus really create more opportunity? The term “niche” has become common lingo in online marketing, but surprisingly many business owners still resist, thinking, if I get too specific I’ll turn people away.  So to debunk myths around niching, I brought in business growth strategist for female consultant coaches and service providers, Jessica Osborn. 

In this episode we’ll help you navigate how to make a huge shift in how you approach the “niche” conversation. She'll break down the three specific parts of what makes a great niche, and help you avoid the pitfalls of not inching down. 

I couldn’t think of a better way to start the new year. So if you want to get clearer and be more specific with your marketing strategy while serving your people best and want to niche down in the right way, this is the episode for you! 

 EPISODE  SHOW NOTES👇

➡️  https://heathersager.com/episode130/

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As we round out the year, you’re most likely thinking about next year's goals and ways that you want to grow. I’m this episode I’ll share my take on three specific cues to point to where you might want to focus on for your next level up. 

Enjoy this week’s episode and hope it gets you right to the edge ready to jump and spark one little action that can ignite a huge moment of progress for you!

Ps.. we’re taking a break the last week of the year! So we’ll see you back on January 3– Happy Holidays!

 EPISODE  SHOW NOTES👇

➡️  https://heathersager.com/episode129/

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As you pause and reflect this time of year (as many of us do), I bet showing up in a more magnetic way is one of those aspirational goals you've set for yourself.

And here’s the thing you need to know for next year:

Pitching and guest speaking will never be an urgent task on your list.

But they will continue to be one of the most effective ways to reach cold-to-you- audiences that warm quickly through the credibility the host gives you.

Getting seen isn't just about booking podcast interviews. It's about having a strategic plan to speak on the right platforms, to the right audience with the right message. 

Let 2022 be the year you consistently show up and share your message to grow your audience and authority. Tune in to this bonus episode from my final live training of this year to learn my strategy for INTENTIONAL VISIBILITY to help you save time and get results right out of the gate in the new year.

 EPISODE  SHOW NOTES👇

➡️  https://heathersager.com/episode128/

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📣 WORK WITH HEATHER  → https://heathersager.com/

📧  Get the Hint of Heather NEWSLETTER → https://heathersager.com/newsletter

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In today’s episode I invited Braden Drake, an attorney and tax pro who helps creative entrepreneurs, his take on making his technical topics engaging (and fun)!

In this unscripted conversation about business building, Braden shares how he’s used his voice and personality to build his brand. 

We talk about  breaking the mold in the industry and how to show up for your people as your true self.

If you ever wonder how to find the balance between figuring out your online business structure and infusing your personality with your marketing tactics, this is an episode I think you’ll really enjoy.

 EPISODE  SHOW NOTES👇

➡️  https://heathersager.com/episode127/

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📣 WORK WITH HEATHER  → https://heathersager.com/

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If this episode hit home, I'd be so grateful if you took a second to subscribe and leave a review on Apple Podcasts. It helps more people find the show.  Thanks for tuning in to the Hint of Hustle podcast! See you next week!

What does a “magnetic” signature sound like? You’re about to find out as my guest this week shares his signature story, followed by our conversation where we unpack why it works and how you can design yours in a way that connects with your audience.

Meet Jono Petrohilos. Million dollar course creator who started as a bootcamp instructor who was underperforming.  He shares the single piece of advice that put him on the path to success, how speaking has impacted his business, how vulnerability helps us connect, plus he shares insights to help you in your course creation journey.


EPISODE  SHOW NOTES👇

➡️  https://heathersager.com/episode126/

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If this episode hit home, I'd be so grateful if you took a second to subscribe and leave a review on Apple Podcasts. It helps more people find the show.  Thanks for tuning in to the Hint of Hustle podcast! See you next week!

I use Pinterest to save recipes, holiday decor ideas and design inspiration, so whenever I hear someone preach “you should be using Pinterest for business”, I roll my eyes thinking, “who searches for business content on that platform”? 

Turns out, a lot of people directly on the platform and indirectly through Google (which pulls straight from Pinterest).

If you’re looking to drive more traffic to your website, drop everything and listen to this conversation with Pinterest Pro, Cara Chace, who helped me understand Pinterest as an evergreen traffic source— versus the daily turn of social media.

As the creator of Pin Power Method, Cara teaches entrepreneurs how to use Pinterest effectively in their business and in this episode she shares how you can put Pinterest to use for your online business without spending countless hours each week.

Episode Highlight:

• How Cara went from being a special agent to Pinterest guru
• Pinterest isn’t a social network (and why that makes it great)
• Reason why people have trouble sticking with Pinterest
• Why you need to start using Pinterest for your business and how to use this to drive evergreen traffic to your website 
• How much time you need to carve out to see results
• Plus time management and productivity tips  to create space to help you move forward your business

 EPISODE  SHOW NOTES👇

➡️ https://heathersager.com/episode125/

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📣 WORK WITH HEATHER  → https://heathersager.com/

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In this final episode of our 3 part series all about webinars, I’m addressing the topic of scripting⁠.

It can be a powerful way to concisely get your point across, ensure you hit the essential talking points and mail your pitch— but scripting can also tank engagement and audience retention.

So join me inside this episode to learn my top 3 scripting secrets (hint: it's very limited and some very strategically).

In this episode, you'll learn:

• What it means to use intentional scripting
• How to script in a way that serves your audience (not yourself)
• The 3 specific spots on a webinar to script so you get to the point faster and connect more effectively with your audience
• Plus actionable tips on how you can apply this on your next webinar

 
EPISODE  SHOW NOTES👇

➡️  https://heathersager.com/episode124/

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*This is part 2 of our 3 part series on webinars*

A webinar is more than just a sales tool, it’s an opportunity to help your ideal customer understand the context of their problem, what it takes to get to a solution and make a decision. The biggest challenge most online entrepreneurs face with webinars is crafting one that actually gives value and converts.

If you want to better understand what it actually means to create valuable content on a webinar in a way that works for your niche and your audience, without the tired sales tactics, then this episode will teach you how. 

In the second episode, you'll learn:

• what exactly you need your webinar to do
• the over / under teaching dilemma 
• how to sell without sounding schmucky or pushy
• four specific things to help you challenge yourself to create tangible (non fluffy) content that converts

Be sure you’re subscribed to the show so that you’ll be notified when part 3 drops where I'll teach you three scripting secrets for authentic and effective webinars.

EPISODE  SHOW NOTES👇

➡️  https://heathersager.com/episode123/

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📣 WORK WITH HEATHER  → https://heathersager.com/

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Are webinars still relevant? Do they actually work in today's environment? What’s the balance between teaching without over delivering, while also selling without pitching your face off? Can you host webinars without the schmucky tactics?

If you're curious about the answers to these questions (and you have plans to host webinars within the next year), get your entrepreneurial heart ready, because we're tackling these head on over the next 3 weeks on the podcast in a 3 part series...  all about WEBINARS.

In p𝗮𝗿𝘁 𝟭 𝗜'𝗺 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝗳𝗼𝘂𝗿 𝘀𝗵𝗶𝗳𝘁𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗺𝗮𝗸𝗶𝗻𝗴 𝗡𝗢𝗪 𝗶𝗳 𝘆𝗼𝘂 𝗽𝗹𝗮𝗻 𝗼𝗻 𝗵𝗼𝘀𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗶𝗻 𝟮𝟬𝟮𝟮.

❌ It’s no longer about plugging your content into templated slide decks and fill in the blank scripts (if you want sales AND your audience to feel good about it).

✅  Those who flourish on these virtual stages are the ones who UNDERSTAND HOW to connect, serve and lead their audience to the next step.

Be sure you’re subscribed to the show so that you’ll be notified when parts 2 and 3 drop, I'll teach you how to craft  effective webinars that feel good, give valuable takeaways to your audience AND convert.

EPISODE  SHOW NOTES👇

➡️  https://heathersager.com/episode122/

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📣 WORK WITH HEATHER  → https://heathersager.com/

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Struggling to best present yourself in front of camera? Here are my 5 best on camera speaking tips to help you come alive, look natural and also connect with your audience more effectively than ever.  Touching on tips to equip you with things to consider, questions to ask yourself, lenses to look through so that you can fill in the gaps to be more engaging, effective and entertaining when you're speaking on camera.

EPISODE  SHOW NOTES👇

➡️ https://heathersager.com/episode121/

Send me a note

📣 WORK WITH HEATHER  → https://heathersager.com/

📧  Get the Hint of Heather NEWSLETTER → https://heathersager.com/newsletter

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If this episode hit home, I'd be so grateful if you took a second to subscribe and leave a review on Apple Podcasts. It helps more people find the show.  Thanks for tuning in to the Hint of Hustle podcast! See you next week!