As a birth or postpartum doula, you have an infinite amount of clients. People are always having babies!

So it truly saddens me when I see doulas who have the mindset that they can't get clients, they have to take more courses in order to get clients, or you have to offer a million different services.

The truth is, you can get clients without having to take more courses or offer a ton of services. All it takes is just being consistent, confident, creative, and authentic.

You need to focus on your strengths instead of feeling like you have to be a jack of all trades in order to get clients. What are your strengths? Think about what makes you unique and why clients should choose you as their doula.

Once you identify your strengths, use them to market yourself in a creative way. There are so many different ways to market yourself and your services, you just need to find the ones that work for YOU. This could be through word-of-mouth referrals, networking events, online advertising, etc.

The final step is to be confident in your services and don’t be afraid to ask for what you are worth. When you have confidence in yourself, your clients will too and they’ll be sure to come to you over any other doula.

So don’t be discouraged, if you want to be a successful doula, a simple mindset shift can make a huge difference.

The secret sauce is doing all of this and adding in an abundance mindset.

✔️ Follow Jodi Congdon:

Instagram
Website

Birth + Postpartum Professionals (Facebook Group)

✔️ Create Your Six or Seven-Figure Doula Business:

Birth Boss Society (for Solo Doulas and Agency Owners)

Hip to Heart Birth Boss Academy

✔️ From Solo Doula Business to Agency:
Hip to Heart Agency Program

If you’re a high caliber doula who is at capacity with private clients, this episode is for you💚

After I took my postpartum doula training, it took me a little while to navigate what hours worked for me and to figure out what I needed to take home in order to make things work. Which quickly led me to realize that it was a larger number of hours each week then I really wanted to be working.  

But I wanted to care for lots of clients AND make a lot of money.

The setbacks for me were the apparent glass ceiling that I knew was there if I continued to only do hourly work, which in the birth and postpartum industry can be hard to navigate.  So I made the commitment that during my downtime, I'd start researching and thinking about what else I could bring into my business that could create revenue but not necessarily take up more of my time.

I became a Postpartum Doula trainer and started to hustle with the marketing in order to build that side of my business, and even though it was a slow start, I knew that it was something that I would make work. I’m a hustler by nature and if I set out to do something, I will not just get it done, but I will absolutely go over and above to make it happen.

I went from not knowing what a doula even was, to now owning a multi six figure business that helps not only birth professionals, but postpartum parents as well. But through it all, I’ve learned that success isn’t just about hard work, but is also about having a strategy and dedication to making it happen.

If you’re saying THAT IS ME then you NEED to listen to this episode and apply to the The Agency Masterclass so you can have total alignment in your WORK, LIFE and BANK ACCOUNT .

✔️ Follow Jodi Congdon:

Instagram
Website

Birth + Postpartum Professionals (Facebook Group)

✔️ Create Your Six or Seven-Figure Doula Business:

Birth Boss Society (for Solo Doulas and Agency Owners)

Hip to Heart Birth Boss Academy

✔️ From Solo Doula Business to Agency:
Hip to Heart Agency Program

Having a sustainable doula business that lights you up starts with having systems in place.

I know, it sounds weird, but with systems in place, (especially from the beginning) means you spend less time focusing on the business end of things and more time working with clients, which I know is what you're passionate about.

Three ways that I recommend to ensure your business is sustainable are:

1️⃣ Lifestyle Mapping

2️⃣ Setting Goals

3️⃣ Passive Income

I know, when you hear the word "systems," you think of things like Dubsado, right? Which, yes, those systems are super important as well, but today I'm referring to systems that you have in place to live the life you want while running the business that you love.

Lifestyle Mapping is all about understanding your ideal lifestyle and mapping out what steps you need to take to achieve it. Everyone's dream lifestyle looks different, so it's important to be intentional about mapping out what yours looks like. This will keep you motivated and on track with achieving the life that you want to live and having the business that supports it.

Goal setting is another important system to have in place. This involves understanding why you are running your business, and what outcomes you hope to achieve. When you have clarity on the why, it's much easier to set goals that will help you reach your outcome.

This will help you better focus your energy and design strategies that make sense in achieving your goals.

Finally, setting up a passive income system should be one of your priorities. This includes creating digital products and services, online courses and masterminds, or anything else that you can offer that will help you create income while doing less work.

When you have systems in place that help you create the lifestyle of your dreams and supports a sustainable doula business, you can truly thrive.

💚 I can make it easier for you to take action and start growing the sustainable business you need. Check out the link below for The Agency Master class application .

✔️ Follow Jodi Congdon:

Instagram
Website

Birth + Postpartum Professionals (Facebook Group)

✔️ Create Your Six or Seven-Figure Doula Business:

Birth Boss Society (for Solo Doulas and Agency Owners)

Hip to Heart Birth Boss Academy

✔️ From Solo Doula Business to Agency:
Hip to Heart Agency Program

When it comes to managing your doula agency's finances, having the right tools can make all the difference.

Let's talk about the game-changer that transformed my business finances and paved the way for my agency's success: QuickBooks Online.

Why is QuickBooks Online the superior choice?

Well, it's not just me who thinks so. Almost all accountants swear by it, and for good reason. This software simplifies bookkeeping tasks, expense tracking, and generating insightful financial reports. With its user-friendly interface, I can effortlessly stay organized and make informed decisions.

But here's where the magic truly happens...

Let me introduce you to Stowe Bookkeeping LLC, my trusted partner on this financial journey. Jennie has been instrumental in helping me navigate the intricacies of business finances. It's like having a wise mentor guiding me through the numbers, simplifying complex concepts, and ensuring I stay on the path to success.

Stowe Bookkeeping LLC offers an incredible course specifically tailored to doula entrepreneurs like us.  This course walks you through setting up QuickBooks Online for your business, providing step-by-step guidance and invaluable insights. With Jennie's support, I learned how to keep my bookkeeping up to date, gaining the financial clarity I needed to propel my agency forward.

So, my friend, only the best for a Birth Boss.


Check out Bookkeeping For Doulas and Sleep Consultants


You can find me at:

www.hiptoheart.com

https://www.instagram.com/hiptoheart

Register for the Hip to Heart Birth Boss Academy here:
https://www.hiptoheart.com/birth-boss-academy

Apply to the Hip to Heart Agency Masterclass here:
https://www.hiptoheart.com/agency-transition-class

Join my Facebook group for Birth + Postpartum Professional

✔️ Follow Jodi Congdon:

Instagram
Website

Birth + Postpartum Professionals (Facebook Group)

✔️ Create Your Six or Seven-Figure Doula Business:

Birth Boss Society (for Solo Doulas and Agency Owners)

Hip to Heart Birth Boss Academy

✔️ From Solo Doula Business to Agency:
Hip to Heart Agency Program

You are hearing those words all the time, right?!?! You know it sounds good but you don’t know how to get in on it…

If you need some hand holding grab mine.

Having passive income in your business is not as simple as “create and wait” like you are lead to believe. There is a very intentional process that needs to be mapped out in order for you to have success with it. Design conception, curriculum creation, offer clarification just to name a few. You will need to know who your ideal audience is, what your course will promise and how to make sure your email list stays interested. Then you still need to market that course, nurture that audience and finally LAUNCH!

Like I said, you may need some hand holding… but don’t let this overwhelm you. Your doula business needs passive income… and you WANT it!

Check out Hip to Heart Birth Boss™ ASPIRE
https://www.hiptoheart.com/hip-to-heart-birth-boss-aspire

You can find me at:

www.hiptoheart.com

https://www.instagram.com/hiptoheart

Register for the Hip to Heart Birth Boss Academy here:
https://www.hiptoheart.com/birth-boss-academy

Apply to the Hip to Heart Agency Masterclass here:
https://www.hiptoheart.com/agency-transition-class

Join my Facebook group for Birth + Postpartum Professionals
https://www.facebook.com/groups/businessforbirth

✔️ Follow Jodi Congdon:

Instagram
Website

Birth + Postpartum Professionals (Facebook Group)

✔️ Create Your Six or Seven-Figure Doula Business:

Birth Boss Society (for Solo Doulas and Agency Owners)

Hip to Heart Birth Boss Academy

✔️ From Solo Doula Business to Agency:
Hip to Heart Agency Program

Are you a successful doula business owner who is feeling overwhelmed and limited by your current business model?

Perhaps you're booked solid with private clients for months on end, but are turning away inquiries.

Or maybe you're looking to expand your services but feel constrained by the belief that only you can represent your business.

At times, it's natural to feel held back by limiting beliefs that prevent us from taking our business to the next level.

That's why I designed a program to help high-caliber, savvy owners like you shift your mindset and become the CEO of your own doula agency. The program offers valuable insights on how to manage people, expand your services, and create a business that runs and grows even if you're not actively working in it.

Don't let limiting beliefs hold you back from achieving your goals, and let's unlock your full potential as a successful doula agency owner 💚

You can find me at:

www.hiptoheart.com

https://www.instagram.com/hiptoheart

Register for the Hip to Heart Birth Boss Academy here:
https://www.hiptoheart.com/birth-boss-academy

Apply to the Hip to Heart Agency Masterclass here:
https://www.hiptoheart.com/agency-transition-class

Join my Facebook group for Birth + Postpartum Professionals
https://www.facebook.com/groups/businessforbirth

✔️ Follow Jodi Congdon:

Instagram
Website

Birth + Postpartum Professionals (Facebook Group)

✔️ Create Your Six or Seven-Figure Doula Business:

Birth Boss Society (for Solo Doulas and Agency Owners)

Hip to Heart Birth Boss Academy

✔️ From Solo Doula Business to Agency:
Hip to Heart Agency Program

As a birth or postpartum doula, you have an infinite amount of clients. People are always having babies!

So it truly saddens me when I see doulas who have the mindset that they can't get clients, they have to take more courses in order to get clients, or you have to offer 50 million different services.

This mentality is so negative and comes from how we are taught as new doulas.

The truth is, you can get clients without having to take more courses or offer a ton of services. All it takes is just being consistent, confident, creative, and authentic.

You need to focus on your strengths instead of feeling like you have to be a jack of all trades in order to get clients. What are your strengths? Think about what makes you unique and why clients should choose you as their doula.

Once you identify your strengths, use them to market yourself in a creative way. There are so many different ways to market yourself and your services, you just need to find the ones that work for YOU. This could be through word-of-mouth referrals, networking events, online advertising, etc.

The final step is to be confident in your services and don’t be afraid to ask for what you are worth. When you have confidence in yourself, your clients will too and they’ll be sure to come to you over any other doula.

So don’t be discouraged, if you want to be a successful doula, a simple mindset shift can make a huge difference.

The secret sauce is doing all of this and adding in an abundance mindset.

And if you're already there, and you're ready to take it to the next level, click the link below to apply to the Transition to Agency Masterclass.

You can find me at:

www.hiptoheart.com

https://www.instagram.com/hiptoheart

Register for the Hip to Heart Birth Boss Academy here:
https://www.hiptoheart.com/birth-boss-academy

Apply to the Hip to Heart Agency Masterclass here:
https://www.hiptoheart.com/agency-transition-class

Join my Facebook group for Birth + Postpartum Professionals
https://www.facebook.com/groups/businessforbirth

✔️ Follow Jodi Congdon:

Instagram
Website

Birth + Postpartum Professionals (Facebook Group)

✔️ Create Your Six or Seven-Figure Doula Business:

Birth Boss Society (for Solo Doulas and Agency Owners)

Hip to Heart Birth Boss Academy

✔️ From Solo Doula Business to Agency:
Hip to Heart Agency Program

Seems crazy right? Caring for MORE clients by working LESS...

Actually, it is totally possibly if you work smarter... which is exactly what this episode teaches you.

Three things you can start to think about are:

• Streamlining to one to three main things that all ultimately serve the same client

• Not choosing all offers/services that require in person hourly care or education.  Examples are digital courses, becoming an affiliate, virtual classes, products, memberships and starting a doula agency

• Figure out a good balance of what gives you the best ROI (return on investment) of your time and money.

You can find me at:

www.hiptoheart.com

https://www.instagram.com/hiptoheart

Register for the Hip to Heart Birth Boss Academy here:
https://www.hiptoheart.com/birth-boss-academy

Apply to the Hip to Heart Agency Masterclass here:
https://www.hiptoheart.com/agency-transition-class

Join my Facebook group for Birth + Postpartum Professionals
https://www.facebook.com/groups/businessforbirth

✔️ Follow Jodi Congdon:

Instagram
Website

Birth + Postpartum Professionals (Facebook Group)

✔️ Create Your Six or Seven-Figure Doula Business:

Birth Boss Society (for Solo Doulas and Agency Owners)

Hip to Heart Birth Boss Academy

✔️ From Solo Doula Business to Agency:
Hip to Heart Agency Program

I hear these excuses all the time....

❌ I don't have enough time

❌ It's too much money

❌ I can’t step away from clients right now

❌ I don’t want to manage people

❌ I don’t want others representing my business

I'm going to give you some tough love.... these are all excuses that are holding you back.  Holding you back from having more time, from having a work life balance, from making the type of money that you want to make.

The truth is that you're afraid of succeeding and taking on a larger, more important role in business.  So instead, you're continuing to work a crazy amount of hours, you're burning yourself out, you can't plan for the future, and there isn't even enough time to work on your business.

But why???

Now is the time to change this. There is a demand for doulas because parents are missing the support and village that used to be there for them during pregnancy and birth.

So what are you waiting for? Let's change your story, give you back time, make you more money, and help you help more families.

The Agency Masterclass was created to help you get up and running with no wasted time or resources.  Click the link below to apply!  The next cohort starts May 9 💚


You can find me at:

www.hiptoheart.com

https://www.instagram.com/hiptoheart

Register for Birth Boss Academy here:
https://www.hiptoheart.com/birth-boss-academy

Apply to the Agency Masterclass here:
https://www.hiptoheart.com/agency-transition-class

Join my Facebook group for Birth Professionals
https://www.facebook.com/groups/businessforbirth

✔️ Follow Jodi Congdon:

Instagram
Website

Birth + Postpartum Professionals (Facebook Group)

✔️ Create Your Six or Seven-Figure Doula Business:

Birth Boss Society (for Solo Doulas and Agency Owners)

Hip to Heart Birth Boss Academy

✔️ From Solo Doula Business to Agency:
Hip to Heart Agency Program

The Birth Boss Summit 2023

This event is hosted by The Doula Darcy and me and is one that is near and dear to our hearts because of our shared passion for helping birth and postpartum professionals to embrace their gifts, build successful businesses, and make an impact on the community.⁠
⁠
The Birth Boss Summit is a 2 day virtual conference packed full of expert speakers, networking opportunities, and prizes. You'll walk away feeling inspired, equipped with the knowledge and tools you need to succeed in your business, and connected with a community of like-minded professionals. ⁠
⁠
This year's lineup includes topics about:⁠
⁠
💚 Creating An Abundance Mindset

⁠💚 Using Events to Grow Your Business
⁠
💚 Creating and Launching Digital Courses⁠
⁠
💚 Setting Your Business up for Financial Success⁠

💚 Taking Your Business Online

💚 3 Must Haves for Facebook Ads
⁠
💚 Releasing Limiting Beliefs
⁠
💚 Creating Passive income (and community!) with Groups⁠
⁠
💚 Starting A Doula Agency⁠
⁠

Register at www.birthbosssummit.com



You can find me at:

www.hiptoheart.com

https://www.instagram.com/hiptoheart

Register for Birth Boss Academy here:
https://www.hiptoheart.com/birth-boss-academy

Apply to the Agency Masterclass here:
https://www.hiptoheart.com/agency-transition-class

Join my Facebook group for Birth Professionals
https://www.facebook.com/groups/businessforbirth

✔️ Follow Jodi Congdon:

Instagram
Website

Birth + Postpartum Professionals (Facebook Group)

✔️ Create Your Six or Seven-Figure Doula Business:

Birth Boss Society (for Solo Doulas and Agency Owners)

Hip to Heart Birth Boss Academy

✔️ From Solo Doula Business to Agency:
Hip to Heart Agency Program