On this episode, host Oz Rashid talks to Ari Murray, Chief Growth Officer of Sharma Brands and Creator of Go-to-Millions and Workweek. Ari shares how an unconventional journey shaped her unique lens on hiring, growth, and personal branding. She explains what makes a candidate stand out (hint: it’s not the résumé), why energy and curiosity matter more than polish, and how one cold email changed everything. From building a newsletter read by tens of thousands to helping scale D2C brands behind the scenes, Ari offers specific advice for anyone trying to build momentum in their career.
Key Takeaways:
(05:42) Ari flunked out of college and dropped out of law school before finding e-commerce.
(09:36) Success in D2C requires deep focus on measurable performance, especially in channels like Meta and Shopify.
(11:53) Not all ROI is trackable, so model what matters.
(13:22) Go-to-Millions started as a side project and now reaches over 55K subscribers.
(18:02) When hiring, Ari looks for energy, prep, and people she’d want beside her.
(20:48) Her favorite interview started with a research-packed cold email.
(26:35) Simple, dense résumés with clear tech stacks always stand out.
(32:48) Her advice to her younger self: take risks, jump jobs early, and learn fast.
Resources Mentioned:
Ari Murray
https://www.linkedin.com/in/arimurray/
Sharma Brands | LinkedIn
https://www.linkedin.com/company/sharmabrands/
Sharma Brands | Website
https://sharmabrands.com/
Go-to-Millions | LinkedIn
https://www.linkedin.com/company/go-to-millions/
Go-to-Millions | Website
https://gotomillions.co/?utm_source=linkedin&utm_medium=social&utm_campaign=GTM
Workweek | LinkedIn
https://www.linkedin.com/company/workweek-media/
Workweek | Website
https://workweek.com/
Thank you for listening to “Hire Learning with Oz Rashid.” Don’t forget to leave us a review and subscribe so you don’t miss out on future episodes.
Connect with our host, Oz Rashid, on LinkedIn: https://www.linkedin.com/in/ozrashid.
To learn more about MSH, visit https://www.talentmsh.com.
#TalentAcquisition #HiringStrategy #EnterpriseHiring #GigEconomy #AIinHR #WorkforceTrend