After years of letting their marketing fall through the cracks when business was booming, Jami Lee Wright from Wright Building Center recently formed a partnership with a Gen Z member to help manage their social media presence.

With someone in place to create content and manage the accounts, Wright Building Center is having a resurgence of relatable and entertaining content made with the algorithms in mind.

Tune in to hear Jami discuss the story of this new hire, their fun-centered content, how it's affected company culture and customer relationships, and her advice to other dealers.