In this Coffee Conversations®, Karen Edwards talks to Jon Gardner of Owens Corning and Geoff Cramer of Futures Inc. to address one of the most pressing challenges facing the roofing industry today: workforce development. As labor shortages continue to impact growth, contractors are being forced to rethink how they attract, hire and retain talent in a competitive market. This conversation explores what's working, what's not and where recruiting strategies often fall short. From redefining roofing as a long-term, high-value career to building training programs that actually keep employees engaged, the panel shares real-world insights contractors can apply immediately. The group also looks at how expanding awareness around the variety of roles in roofing and forming stronger partnerships can open new doors for talent. Tune in to hear insights on shifting the narrative, strengthening the pipeline and helping contractors build teams that last.

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