Matt Farah is a career automotive journalist who has reviewed thousands of cars on his YouTube channel "The Smoking Tire", which has nearly a million subscribers and over 300 million video views. He is also host of "The Smoking Tire" podcast, which leads the automotive category on iTunes.

In this episode, we discuss how to build a massive audience by simply being who you are. We also discuss how Matt transitioned his online persona into physical businesses, including his new Los Angeles based business, West Side Collector Car Storage.