Gary Archer is one of the most respected names in the Bay Area music industry. In the 80s he worked with his brother DJ Jazzy Jim to revolutionize radio DJing. He managed Messy Marv during the height of his stardom, became the label manager for Mac Dre's Thizz Entertainment, and has worked with Mistah FAB since the beginning of his career. Gary shares stories about the early days of hip-hop in the Bay and gives some insight into his relentless hustle in the music game.