Larussell is one of the most dynamic rappers to come out of the Bay Area. In a short period of time, he has gained millions of followers and a national spotlight for his music and innovative approach to the industry. Growing up in Vallejo, Larussell was heavily influenced by the Bay Area sound while staying true to his authentic self. The result is a refreshingly honest, thought-provoking style of hip-hop that has attracted a diehard audience through countless viral clips on social media. With his collective Good Compenny, Larussell has innovated new ways to share his music. Achieving unprecedented success on his own, he has turned down offers from major labels like Def Jam in favor of creating his own independent pathways.