Yung LB, Joeski and Rozay are three of the founders of Runtz, one of the most popular cannabis brands in history. Their story starts before legalization, when powerful strains like purple, kush, and champagne were still exotic and hard to find. They met through their mutual passions for music and cannabis culture and started touring as the Cookie Boyz, mentored by artists like Berner and The Jacka. Once they met the growers who created the strain that would become Runtz, they innovated new ways to promote, market, and brand a strain that had never been done before. Years later, Runtz is still a premier cannabis strain and has opened up multiple opportunities for entrepreneurship.