This episode we're talking to Taylor Holiday, Managing Partner of Common Thread Collective. We focus on how consistent social media creation can boost engagement and hone your communication skills with your target audience. 

We discuss how quickly the ecommerce landscape is changing and how to keep up when today’s groundbreaking ideas become outdated in a matter of months. 

We also chat about entrepreneurship and how impactful mentors and literature inspired Taylor to empower his employees to buy into the vision at Common Thread Collective and fast tract them to pursue their own personal goals.

This episode we're talking to Ben Parr, CoFounder and President of Octane AI. We focus on conversational commerce, or humanized commerce, and why brands should shift their thinking for a better approach to acquisition. We also chat about the structure most customer experiences should have from the landing page to personalized product suggestions all the way through the checkout.

This episode features Brian Anderson, Founder and CEO of Nacelle. We focus on all things headless commerce and progressive web applications. We define what it means to be truly headless in plain language and how much of the current public information is misleading. We also talk about ideal candidates for headless builds and provide a detailed walkthrough of what a customer would experience when interacting with a headless solution.

This episode features Kelly Vaughn, Founder and CEO of The Taproom. We focus on Black Friday and Cyber Monday preparation and what steps you should be taking now to be ready for the busiest weekend of the year. We also talk about what agency builds would drive the most impact with various budgets and how to focus limited time to make the most out of the holiday season.

This episode features Diane Albouy, CTO of smol. We focus on how ecommerce businesses can accurately define lifetime value and the pitfalls of analyzing vanity metrics. We also talk about using a quiz for an onboarding flow and discuss how the culture of sustainability plays into how brands market themselves.

Connect with Diane on LinkedIn. Check out smol.

This episode features John Roman, CMO of BattlBox and Carnivore Club, and founder of OnlineQueso.com. We dive into how BattlBox got its own Netflix show, Southern Survival. We also talk about how to cut through a saturated market to get your content in front of the right people at the right time, and whether or not there are content marketing cheat codes.

Connect with John on LinkedIn or Twitter. Check out BattlBox, Carnivore Club, and Online Queso. Watch Southern Survival on Netflix.

This episode features Aaron Quinn, Founder and CEO of eHouse Studio. We focus on the current state of ecommerce in relation to the customer experience. We discuss how the pandemic has affected merchants and where their priorities should be moving forward to capitalize off the unknown future. We also talk about what's next in ecommerce, particularly how voice commerce could be a major channel in the near future.

Connect with Aaron on LinkedIn or Twitter. Check out eHouse Studio. Read about voice commerce.