We’re back from HMPS25 and understand the hype! In this episode, Taylor, Kristin, and Jenny recap their time at the Healthcare Marketing & Physician Strategies Summit—from sunshine and friendship bracelets to standout sessions on privacy, AI, and proving ROI. H&H came prepared with art prints in hand and even swapped some friendship bracelets. The conference, hosted at the Omni Orlando, delivered with plenty of food, nonstop coffee breaks, and a crowd full of seasoned healthcare marketers from across the country. Plus, there were 70 sessions to choose from!

We’re sharing our favorite takeaways, including what it means to say “yes, however” when someone asks for a billboard, how hospital websites are becoming true transaction hubs, and why Cleveland Clinic shut down all marketing in a few markets.

Speakers Mentioned:

Christine Skiffington: https://www.linkedin.com/in/christineskiffington/

Sujal Raju: https://www.linkedin.com/in/sujalraju/

Celia Van Lenten: https://www.linkedin.com/in/celia-van-lenten-57a897a/ 

Gayle Sweitzer: https://www.linkedin.com/in/gayle-sweitzer-63ab739/ 

Alexa Warner: https://www.linkedin.com/in/alexa-warner-33807059/ 

Christine Woolsey: https://www.linkedin.com/in/christinewoolsey/ 

Susan Alcorn: https://www.linkedin.com/in/susan-alcorn-1b6b0670/ 

Ben Texter: https://www.linkedin.com/in/benjamintexter/ 

Gerard Gober: https://www.linkedin.com/in/gerardgober/ 

Pam Landis: https://www.linkedin.com/in/pamelalandis/ 

Lucky Rai: https://www.linkedin.com/in/lukhvinderrai/ 

Jen Jenkins: https://www.linkedin.com/in/jenjenkins/ 

Lacey Reichwald: https://www.linkedin.com/in/laceyreichwald/ 

Chris Bevolo: https://www.linkedin.com/in/chrisbevolo/ 

Tanya Andreadis: https://www.linkedin.com/in/tanyaandreadis/ 

David Feinberg: https://www.linkedin.com/in/david-a-feinberg-57746a5/

Paul Matsen: https://www.linkedin.com/in/paul-matsen-b65b751/

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/

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