In this episode of We Are, Marketing Happy, Jenny breaks down HHS’s new accessibility rule and what it means for healthcare organizations. With compliance deadlines approaching in 2026 and 2027, it’s essential to understand who’s affected, what WCAG 2.0 AA standards require, and how to assess your website, kiosks, and mobile apps for compliance.

Jenny shares steps for getting started, including a free accessibility scan and ways to approach necessary updates. While enforcement remains uncertain, prioritizing accessibility will result in a better experience for all patients and showcase your brand’s commitment to inclusivity.

Resources & Notes

HHS Accessibility Rule Fact Sheet

ADA Web Accessibility Rule

Free Accessibility Scan

Site Audit Tool

Color Contrast Compliance

Design Guide Based on WCAG Principles

Figma plug-ins are also available for additional accessibility checkpoints. However, automated tools only go so far. Having a designer and developer who understand accessibility best practices is the most reliable way to ensure compliance.

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Often, healthcare marketers are asked to launch campaigns for departments that aren’t prepared to handle increased patient volume. In this episode, Jenny Bristow explores the concept of market readiness, sharing key questions marketing leaders should ask to ensure their efforts drive real results.

If a department isn’t ready for patient acquisition, there are still ways marketing can add value. Jenny discusses alternative strategies like brand awareness, reputation management, and SEO to help position departments for future success.

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

With a new fiscal year around the corner and marketing teams gearing up for fresh campaigns, conversations around proving the impact of spend are occurring. In this episode, Jenny breaks down the must-know basics of marketing measurement to make sure your campaigns show real results. She dives into why having a solid measurement plan matters, the key differences between dashboards and reports, and how data lakes and attribution modeling give you a complete view of your marketing performance. While visualization tools are useful, the real value comes from how you structure and analyze your data.

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Meta is shaking things up again with new regulations affecting payor advertising. In this episode, Jenny and Miranda, Hedy & Hopp’s Director of Paid Media, break down Meta’s updates to the financial products and services category, including new targeting restrictions, and how broad location radius requirements and inclusive demographic rules are reshaping campaign strategies. With targeting getting less precise, lead quality is bound to shift, making now the time to reset expectations and fine-tune how success is measured.

Resources

Meta’s Changes

2025 Trends in Paid Media

Connect with Miranda:

LinkedIn: https://www.linkedin.com/in/mirandamochsner/

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

More healthcare organizations are rethinking their websites, but should you opt for a refresh or a full rebuild? In this episode, Jenny explores this growing trend and breaks down the key differences. She covers when a refresh is the right choice—especially for improving accessibility, mobile responsiveness, and privacy compliance, including the impact of HHS Section 504 and WCAG 2.1. She also explains when a rebuild is necessary, such as enhancing the patient experience, rebranding, or integrating new technologies. Understanding these distinctions can help your organization align its website strategy with its goals, timeline, and budget.

Resources

HHS Accessibility Guide

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this episode, Jenny shares key insights from Hedy & Hopp’s 2025 patient privacy research. Analyzing 254 provider and payor websites, the audit shows a decline in Google Analytics 4 usage, a rise in server-side tagging, and improved compliance as Universal Analytics is removed by many.

However, risky practices persist, with 29.92% of sites still using at least one conversion tracking pixel and some relying on non-HIPAA-compliant form tools. Meanwhile, more organizations are exploring alternative analytics solutions, and a growing number of marketers are operating without any tracking at all.

Resources

2024’s Patient Privacy Findings Podcast Episode: https://creators.spotify.com/pod/show/wearemarketinghappy/episodes/By-The-Numbers-The-Current-State-of-Healthcare-Marketing-Tools-e2itnm7/a-ab770oe               

Infographic: https://hedyandhopp.com/blog/2025-patient-privacy-findings/

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

If your current agency isn’t delivering on these, it might be time to consider other options.

Connect with Lindsey:

•LinkedIn: https://www.linkedin.com/in/lindseycbrown/                            

Connect with Jenny:

•Email: [email protected]

•LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this episode, Jenny sits down with Chris Boyer, a senior digital health strategist and principal of @chrisboyer LLC, to discuss the shifting (and somewhat messy) state of social media in 2025. With the undecided future of TikTok and Meta reshaping its content and advertising rules and regulations,

Connect with Chris:

LinkedIn: https://www.linkedin.com/in/chrisboyer/   

Connect with Jenny:

•Email: [email protected]

•LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In the final episode of our “AI for Healthcare Marketers” series, we’re getting hands-on with AI platforms. While understanding how AI platforms function is important, it’s when you start using them in your workflows that the real value shines through. This interactive episode walks you through five practical exercises designed to make your daily tasks smoother and more efficient.

The exercises covered:

•Using ChatGPT for quick note transcriptions

•Brainstorming content ideas with Claude

•Conducting market research with Copilot

•Navigating privacy concerns with Perplexity

•How AI can improve communication

Connect with Jenny:

•Email: [email protected]

•LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In the second episode of our three-part AI series, Jenny builds on our understanding of AI by covering the six tenets for using AI effectively in marketing. While AI offers exciting opportunities, it also comes with challenges that require caution and strategy.

Key takeaways include:

●  Approach AI with skepticism: Even tools like ChatGPT can provide inaccurate information, with hallucinations still occurring about 30% of the time.

●  Never use AI output as-is: AI-generated content should always be reviewed and refined to avoid sounding impersonal or inaccurate.

●  Avoid having AI create deliverables: Relying on AI for final marketing assets can be a liability due to inaccuracies, bias, and potential harm to your brand.

●   Be clear in your ask: Use structured prompting techniques to get the best results.

●   Ask for sources: Always ask AI tools for sources and confidence levels to verify their output.

●   Prioritize privacy: Treat any shared information as though it could appear on a public billboard to ensure confidentiality and compliance.

Connect with Jenny:

•Email: [email protected]

•LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.