By Jenny Bristow, CEO at Hedy and Hopp
5
77 ratings
The podcast currently has 76 episodes available.
In this episode, Jenny is joined by Hedy & Hopp’s Account Manager, Shelby Auer, and Marketing Manager, Taylor
They dive into key themes from the event,
Connect with Shelby: https://www.linkedin.com/in/shelby-wanne/
Connect with Taylor: https://www.linkedin.com/in/taylorfedderke/
Connect with Jenny:
•Email: [email protected]
•LinkedIn: https://www.linkedin.com/in/jennybristow/
If you enjoyed this
In this episode, Jenny Bristow, CEO of Hedy & Hopp, speaks with Drew Hardesty, CEO of Wonder Boy Media, about how AI is transforming video and image editing in healthcare marketing. They explore the innovative ways AI is helping marketers save time, enhance creativity, and improve efficiency in editing tasks.
Episode Highlights:
● AI in Art Generation vs. Editing: A distinction between AI art creation and AI-powered editing that enhances existing content.
● Photo Editing: AI tools in platforms like Canva and Adobe simplify tasks like background removal and denoising.
● AI’s Role in Video Editing: AI accelerates multi-camera edits and streamlines podcast production.
● The Human Touch: Creativity remains human-driven, with AI handling repetitive tasks.
● Privacy Considerations: A reminder to avoid uploading sensitive data into AI platforms.
If you're a marketer looking to make the most of AI in your editing process, this episode offers information on how to use these tools effectively—without compromising creativity or privacy.
Connect with Drew:
● LinkedIn: https://www.linkedin.com/in/drew-hardesty-wboy/
Connect with Jenny:
● Email: [email protected]
● LinkedIn: https://www.linkedin.com/in/jennybristow/
If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
In this episode, Jenny Bristow, CEO of Hedy & Hopp, is joined by Suzie Schmitt, Senior Digital Producer, to chat
Additional Episode Highlights:
● Call Tracking Challenges: Using CallRail’s
● Identifying Essential Data: Determining which
● Secure Data Management: Managing API keys and maintaining compliance by operating within a
● Enhancing Reporting
Connect with Suzie:
● LinkedIn: https://www.linkedin.com/in/suzie-schmitt/
Connect with Jenny:
● Email: [email protected]
● LinkedIn: https://www.linkedin.com/in/jennybristow/
If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on
Back from SHSMD Connections 2024 in Denver, CO, Jenny Bristow, Shelby Auer, Mark Brandes, and Taylor Fedderke from Hedy & Hopp share their key takeaways. They discuss the latest trends in AI and privacy, the strong audience engagement in Q&As, and why using data effectively remains a top priority in healthcare marketing.
They also highlight sessions on recruitment-focused marketing strategies, a basketball-themed initiative that improved KPIs like reducing harm events and patient stay times, and a creative healthcare heroes social media program.
From first-time attendees to catching up with old friends—and handing out fan favorite friendship bracelets and art prints at H&H’s booth—the team shares their favorite moments and insights from a successful conference!
Connect with Jenny:
● Email: [email protected]
● LinkedIn: https://www.linkedin.com/in/jennybristow/
Connect with Mark:
● LinkedIn: https://www.linkedin.com/in/markbrandes/
Connect with Shelby:
● LinkedIn: https://www.linkedin.com/in/shelby-wanne/
Connect with Taylor:
● LinkedIn: https://www.linkedin.com/in/taylorfedderke/
SHSMD24 Speakers Mentioned
● Maria Belli, Sheppard Pratt: https://www.linkedin.com/in/maria-belli-773389143/
● Kristina Schiller Chaki, Sheppart Pratt: https://www.linkedin.com/in/kristina-schiller/
● Allison Vance, Regional One Health: https://www.linkedin.com/in/allisonvance/
● Jani Radhakrishhnan, Regional One Health: https://www.linkedin.com/in/janirad/
● Carley Cori (Weinstein), Stony Brook Medicine: https://www.linkedin.com/in/carleypweinstein/
● Breanne Taylor, The Kids Mental Health Foundation: https://www.linkedin.com/in/breanne-taylor-932403b/
● Donna Teach: https://www.linkedin.com/in/donnawteach/
If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
Epic is one of the leading electronic health record platforms, but did you know it can also help healthcare marketers gain deeper insights into their marketing efforts? In this episode, Jenny chats with Sam Seering, Product Manager of Cheers at Epic, about how healthcare organizations can use Epic’s CRM solution, Cheers, to better understand marketing impact and improve key performance indicators (KPIs).
What’s Discussed:
● An overview of marketing measurement possibilities within Cheers, including the tools available for healthcare marketers.
● Integration of scheduling features to track appointments from a variety of marketing channels such as search engine marketing.
● Utilization of Cheers for advanced analytics, allowing for a comprehensive view of patient engagement and the conversions from marketing efforts.
● Tracking patient outcomes throughout the marketing journey, enabling marketers to demonstrate the impact of their efforts.
● Different methods of attribution and how to merge Epic data with other marketing analytics.
● Compliance considerations, emphasizing the safety of using Epic’s data under existing Business Associate Agreements (BAAs).
● Future developments in the Cheers’ platform, including capacity-based marketing to specify appointment types and revenue tracking.
This conversation highlights the potential for healthcare systems to move beyond basic marketing metrics and understand the full ROI of their services through advanced technology.
Connect with Sam:
● LinkedIn: https://www.linkedin.com/in/samuel-seering-19172a52/
Connect with Jenny:
● Email: [email protected]
● LinkedIn: https://www.linkedin.com/in/jennybristow/
If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
In this week's episode, we’re giving you a sneak peek of what to expect from Hedy & Hopp at SHSMD Connections 2024, happening October 13-15 in Denver, CO. We're excited to be part of this event again this year and share how you can connect with us and attend our sessions!
What We Cover:
● H&H at Booth 1015: Come find us! Grab one of our coveted friendship bracelets and check out the art prints from our 2024 Artist in Residence, Katie Mertz. Look for the joy, and let's connect!
● Pre-Conference Workshop: Jenny Bristow and Mark Brandes will be hosting a hands-on session titled OK, But How Do I USE AI - AI 101. This session is a must for anyone tasked with understanding AI or for marketing professionals looking to stay ahead. (Note: separate ticket required.)
● HIPAA, FTC, and State Laws – What You Need to Know NOW – 2024 Edition!: Our highly anticipated privacy session, co-presented by Jenny Bristow and our client Jenny Bradley from Quartz Health Benefits, will cover critical updates on state laws, class action lawsuits, and compliance for marketers. This is an evolution of last year's session, diving deeper into the challenges and opportunities in 2024.
Even if you can’t attend SHSMD, the H&H team will be gathering key takeaways from the sessions and sharing them in a post-conference podcast. Stay tuned for that episode!
Connect with Jenny:
● Email: [email protected]
● LinkedIn: https://www.linkedin.com/in/jennybristow/
If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
Tips to maximize conference attendance. Topic our team is knee deep in. Conference prep. Thought
1. Develop your goals. Make sure you know why are you are going and what success will look
2. Create personal brand strategy. This is why H&H’s events are so successful. Visuals are one
3. Pre-Event Prep. Please don’t show up to an event without knowing which sessions you want to go to and speakers you want to listen to. Block out an afternoon and knock it out.
4 - Never eat (or sit) alone. If you created and crafted a list of the kinds of organizations and
5. Post-event Follow-up. What we do if always have a pen.
If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on
In this week’s episode, we're joined by Jeremy
Key Discussion Points:
● Evolving Marketing Priorities: Marketing’s traditional focus on acquiring new patients has evolved due to
● Redefining the Marketer’s Role: Today, marketers must continuously reassess their role and be the voice of the patient within their organizations. This means advocating for patient needs and adjusting messaging and tactics to align with new realities.
● Building Internal Relationships: Successful marketers work closely with operations, scheduling, and other internal teams to optimize every touchpoint along the patient journey—from appointment scheduling to post-care follow-up.
● Navigating Hybrid Work: Balancing in-person and remote work is essential for building strong internal
● Data-Driven Strategies for High Demand: Understanding access metrics and focusing on areas where patient care can be optimized is key to navigating the current challenges.
Connect with Jeremy:
● LinkedIn:https://www.linkedin.com/in/jeremyrogers/
Connect with Jenny:
● Email: [email protected]
● LinkedIn: https://www.linkedin.com/in/jennybristow/
If you enjoyed this
In this episode, Miranda Ochsner, Director of Paid Media at Hedy & Hopp, joins Jenny to discuss how to determine the optimal media mix for your organization. At H&H, we frequently work with clients across a wide range of budgets—from under $10,000 to over $1,000,000. Our recommendations for media channels vary depending on several factors, and Miranda breaks down the key considerations and decision-making processes involved.
Key Topics Discussed:
● Budget Considerations: Budget size directly influences the choice of media channels. Smaller budgets may limit traditional media opportunities, while larger budgets allow for a more comprehensive digital and traditional mix. We also consider whether the focus is on brand awareness or deeper funnel goals, like consumer acquisition.
● Traditional vs. Digital Media: Traditional media options, such as billboards or TV, can be costly and vary based on market and timing. We evaluate whether these channels are suitable based on the client's goals and market conditions.
● Hybrid Channels: Options such as Connected TV and digital radio can offer a blend of traditional and digital media, providing flexibility and precise targeting while staying HIPAA compliant.
● Audience Targeting: We rely on data and research to ensure we reach the right audience, challenging assumptions about where and who they are. This approach is especially important when clients assume that traditional media is the only option for reaching rural audiences.
Connect with Miranda:
● LinkedIn: https://www.linkedin.com/in/mirandamochsner/
Connect with Jenny:
● Email: [email protected]
● LinkedIn: https://www.linkedin.com/in/jennybristow/
If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
In this podcast episode, we cover the essentials for dashboards. If you’re feeling overwhelmed by the terminology, technologies, and the need to demonstrate ROI when developing your first dashboard for your healthcare organization, you’re not alone. Our goal is to set a baseline of understanding so that when you tackle yours, you’ll know what to look out for and the right questions to ask.
What We Cover:
Questions to Consider:
● What is the timeliness or refresh rate of your data?
● Are you working with a straight data feed, or does your data involve backend calculations?
● What are your data sources?
● Have you established a solid measurement plan?
This episode is designed for those just starting to dip their toes into dashboards. Whether you’re working with an in-house team or an agency, these insights will help with the development of your dashboard.
Related Patient Privacy Podcast Episodes:
● Marketing Performance After Privacy Changes: What to Expect
● OCR and AHA Ruling – Patient Privacy Update for 2024
Connect with Jenny:
● Email: [email protected]
● LinkedIn: https://www.linkedin.com/in/jennybristow/
If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
The podcast currently has 76 episodes available.
38,470 Listeners
105 Listeners
111,357 Listeners
21 Listeners
56,854 Listeners