Straight off the plane from Wisconsin, Jenny is joined by Mark Brandes, Director of Data and Technology, to unpack insights from Epic’s first-ever marketing-focused event. As one of only four invited agencies, Hedy & Hopp had a front-row seat to how Epic is evolving to support health system marketing teams, with tools aimed at boosting engagement, elevating branding, and powering campaigns through privacy-safe data integration.

Jenny and Mark break down key updates, including MyChart Builder, which allows marketers to create real-time, branded microsites, Cheers campaigns that enable multichannel patient outreach, and new integrated analytics that track true ROI from campaign to appointment.

Connect with Mark:

https://www.linkedin.com/in/markbrandes/ 

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ 

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

If you’ve listened to this podcast before, you’ve heard Jenny say loud and clear that remarketing is off the table in healthcare. But this week, we’re adding an asterisk. Heidi Hammond, Senior Paid Media Specialist at Hedy & Hopp, joins the show to explore the very specific ways healthcare marketers can still ethically and compliantly remarket to audiences, even in a post-pixel world.

From Meta’s platform-owned signals to the storytelling power of ad sequencing, Jenny and Heidi break down what’s possible when you rethink remarketing through a privacy-first lens. They also cover what’s absolutely still off-limits and how new platform tools are shifting what compliance-friendly performance looks like.

Connect with Heidi:

https://www.linkedin.com/in/heidiehammond/

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ 

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this episode, Jenny chats with three experts about a hot topic in healthcare marketing—server-side Google Tag Manager (sGTM) vs. Customer Data Platforms (CDPs). She’s joined by Mark Brandes, Hedy & Hopp’s Director of Data & Technology, Tyler Zey and Adam Putterman, co-founders of Ours Privacy. Together, they break down the key differences between these two privacy solutions and help healthcare marketers figure out which one’s the best fit for their needs.

With more focus than ever on HIPAA, FTC, and state regulations, many marketing teams are wondering how to stay compliant while still getting the insights they need. This episode takes a closer look at how sGTM and CDPs work, their pros and cons, and gives you a simple framework to help you decide which one’s right for your team, based on your size, budget, and goals.

Connect with Mark:

https://www.linkedin.com/in/markbrandes/ 

Connect with Tyler:

https://www.linkedin.com/in/tylerzey/ 

Connect with Adam: 

https://www.linkedin.com/in/adamputterman/ 

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ 

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

We’re back from HMPS25 and understand the hype! In this episode, Taylor, Kristin, and Jenny recap their time at the Healthcare Marketing & Physician Strategies Summit—from sunshine and friendship bracelets to standout sessions on privacy, AI, and proving ROI. H&H came prepared with art prints in hand and even swapped some friendship bracelets. The conference, hosted at the Omni Orlando, delivered with plenty of food, nonstop coffee breaks, and a crowd full of seasoned healthcare marketers from across the country. Plus, there were 70 sessions to choose from!

We’re sharing our favorite takeaways, including what it means to say “yes, however” when someone asks for a billboard, how hospital websites are becoming true transaction hubs, and why Cleveland Clinic shut down all marketing in a few markets.

Speakers Mentioned:

Christine Skiffington: https://www.linkedin.com/in/christineskiffington/

Sujal Raju: https://www.linkedin.com/in/sujalraju/

Celia Van Lenten: https://www.linkedin.com/in/celia-van-lenten-57a897a/ 

Gayle Sweitzer: https://www.linkedin.com/in/gayle-sweitzer-63ab739/ 

Alexa Warner: https://www.linkedin.com/in/alexa-warner-33807059/ 

Christine Woolsey: https://www.linkedin.com/in/christinewoolsey/ 

Susan Alcorn: https://www.linkedin.com/in/susan-alcorn-1b6b0670/ 

Ben Texter: https://www.linkedin.com/in/benjamintexter/ 

Gerard Gober: https://www.linkedin.com/in/gerardgober/ 

Pam Landis: https://www.linkedin.com/in/pamelalandis/ 

Lucky Rai: https://www.linkedin.com/in/lukhvinderrai/ 

Jen Jenkins: https://www.linkedin.com/in/jenjenkins/ 

Lacey Reichwald: https://www.linkedin.com/in/laceyreichwald/ 

Chris Bevolo: https://www.linkedin.com/in/chrisbevolo/ 

Tanya Andreadis: https://www.linkedin.com/in/tanyaandreadis/ 

David Feinberg: https://www.linkedin.com/in/david-a-feinberg-57746a5/

Paul Matsen: https://www.linkedin.com/in/paul-matsen-b65b751/

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

What started as a conference Q&A has grown into a full-scale solution for our industry. In this episode, Jenny introduces We Are, HIPAA Smart—the first and only compliance training platform built specifically for healthcare marketers. Born from years of podcasting, speaking, and consulting on the evolving regulatory landscape, the platform was created to finally offer practical, tactical training built for marketers instead of clinicians. 

Jenny walks through what's included in the launch, from 101-level modules on HIPAA and general compliance to a more advanced technical course for teams deep in implementation work, and shares how the platform can help teams meet compliance expectations while getting back to what they love—marketing.

Resources Mentioned:

WeAreHIPAASmart.com 

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

2025 Swaay.Health LIVE brought community, strategy, and a surprise win for the Hedy & Hopp crew. In this episode, Jenny and Senior Account Manager Shelby unpack their favorite moments from the conference, including standout sessions and Shelby’s Rising Star award (!) win. They dig into two sessions that stood out: how the American Board of Radiology used formal listening to reshape its certification process, and how Nebraska Medicine partnered with Unlock Health to rethink recruitment as a brand strategy. Jenny and Shelby also chat through who this conference is best suited for.

2025 Swaay.Health LIVE Speakers Mentioned: 

Shereese Maynard: https://www.linkedin.com/in/hitreeset/

Dan Dunlop: https://www.linkedin.com/in/dandunlop/ 

David Laszakovits: https://www.linkedin.com/in/laszakovits/ 

Laura Roberts: https://www.linkedin.com/in/laura-roberts-1644614/

Frank Lococo: https://www.linkedin.com/in/franklococo/

Katie Beach: https://www.linkedin.com/in/katiemaybeach/

Connect with Shelby:

LinkedIn: https://www.linkedin.com/in/shelby-wanne/

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In episode 90 of We Are, Marketing Happy, Jenny sits down with Hedy & Hopp’s Director of Data & Technology, Mark Brandes, for a conversation that steps outside our usual healthcare marketing topics. Instead of pixels and campaigns, we’re diving into mindset specifically, how it shows up in our industry through things like imposter syndrome.

Mark shares insights from a podcast he loves, Standard Deviation, and discusses how reframing imposter syndrome as “manifestations” can help us move past feelings of inadequacy. From the pressure to be a perfectionist or expert to the fear of asking for help, this episode unpacks the invisible weight many marketers carry, especially as roles evolve to include data, privacy, and compliance. Jenny and Mark reflect on their own experiences and offer encouragement to anyone who’s ever thought, “Why am I even in this room?” Spoiler alert: you absolutely belong there.

Resources 

Standard Deviation Podcast Episode

Connect with Mark:

LinkedIn: https://www.linkedin.com/in/markbrandes/

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this episode of We Are, Marketing Happy, Jenny breaks down HHS’s new accessibility rule and what it means for healthcare organizations. With compliance deadlines approaching in 2026 and 2027, it’s essential to understand who’s affected, what WCAG 2.0 AA standards require, and how to assess your website, kiosks, and mobile apps for compliance.

Jenny shares steps for getting started, including a free accessibility scan and ways to approach necessary updates. While enforcement remains uncertain, prioritizing accessibility will result in a better experience for all patients and showcase your brand’s commitment to inclusivity.

Resources & Notes

HHS Accessibility Rule Fact Sheet

ADA Web Accessibility Rule

Free Accessibility Scan

Site Audit Tool

Color Contrast Compliance

Design Guide Based on WCAG Principles

Figma plug-ins are also available for additional accessibility checkpoints. However, automated tools only go so far. Having a designer and developer who understand accessibility best practices is the most reliable way to ensure compliance.

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Often, healthcare marketers are asked to launch campaigns for departments that aren’t prepared to handle increased patient volume. In this episode, Jenny Bristow explores the concept of market readiness, sharing key questions marketing leaders should ask to ensure their efforts drive real results.

If a department isn’t ready for patient acquisition, there are still ways marketing can add value. Jenny discusses alternative strategies like brand awareness, reputation management, and SEO to help position departments for future success.

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

With a new fiscal year around the corner and marketing teams gearing up for fresh campaigns, conversations around proving the impact of spend are occurring. In this episode, Jenny breaks down the must-know basics of marketing measurement to make sure your campaigns show real results. She dives into why having a solid measurement plan matters, the key differences between dashboards and reports, and how data lakes and attribution modeling give you a complete view of your marketing performance. While visualization tools are useful, the real value comes from how you structure and analyze your data.

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.