What makes a brand more than just a logo and a tagline? In this episode of We Are, Marketing Happy, Jenny sits down with Hedy & Hopp’s own Madison Molho, Director of Strategy, to unpack the three tenets of a successful brand: authenticity, relevance, and differentiation. Madison shares how these elements come together to create a substantively distinctive brand—and why that sweet spot is what truly connects with audiences. They walk through real-world examples, including Hedy & Hopp’s own rebrand, highlight common pitfalls like aspirational branding, and explore what it takes to move from brand theory to execution-ready strategy.

Connect with Madison:

https://www.linkedin.com/in/madison-molho-she-her-30b2279a/

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ 

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this episode of We Are, Marketing Happy, Jenny welcomes back Abby Davis, now leading Sales & Client Operations for Hedy & Hopp’s Practice Marketing Division. Abby shares her journey as a returning team member and dives into how the agency has expanded to support smaller healthcare organizations, like specialty groups and critical access hospitals, with scalable, budget-friendly marketing packages. From foundational reputation-building and SEO to paid media and analytics, Abby and Jenny explain how Hedy & Hopp helps practices drive growth and stay competitive, even with limited budgets.

Connect with Abby:

https://www.linkedin.com/in/adavis513/

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ 

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

It’s a big day on We Are, Marketing Happy—we’ve officially hit our 100th episode! To celebrate, Jenny is joined by fellow owner and agency president Maggie Piasecki for a conversation about what’s really top of mind for healthcare marketers right now. They dive into four key themes healthcare marketing executives are navigating in 2025, including how to stay ahead of rising patient expectations in an AI-driven world, why local trust and brand loyalty still matter, how to build long-term relationships with baby boomers through preventative care, and the industry’s growing focus on capturing more of the healthcare dollar.

Connect with Maggie:

https://www.linkedin.com/in/maggiepiasecki/

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ 

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In healthcare marketing, creative is more than just bold graphics, brand-compliant colors, and pretty fonts—it’s your opportunity to connect your audience visually to your message. In this week’s episode, Jenny sits down with Hedy & Hopp’s Senior Art Director Haily Bartlett to discuss high-performing creative that drives results. They share tips for developing creative that complements copy to enhance the user journey and create a seamless experience from social media graphics to landing pages. From platform-tailored typography to clear messaging hierarchy, they share best practices for designing creative that aligns with campaign goals. And, they touch on how AI is helping designers improve efficiency without replacing the creative process completely.

Connect with Haily Bartlett:

https://www.linkedin.com/in/hailybartlett/

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ 

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

If your 2025 marketing motto is “back to basics,” you’re not alone. On this episode, Jenny sits down with Hedy & Hopp copywriter and content editor Sarah Zajicek to talk about one of the biggest and most important “basics” of all—website content. From setting up site architecture to choosing the right tone (and reading level!), they share tips for creating high-performing copy that ranks well, reads well, and builds trust with potential patients. They dig into what SEO and AI Overviews are loving lately (hint: bullet points and short sentences), why “heart doctor” might work harder for you than “cardiologist,” and how to avoid common content pitfalls like fluff, jargon, and keyword stuffing. 

Connect with Sarah Zajicek:

https://www.linkedin.com/in/sarah-nicole-zajicek/ 

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ 

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Reputation plays a bigger role in SEO than most people realize, and it’s only growing with the rise of generative search. In this episode, Jenny sits down with Hedy & Hopp’s Project Management Lead, Kristin Weidman, to explore how reviews, listings, and brand consistency influence both traditional SEO and GEO (Generative Engine Optimization). They dig into how reputation signals shape search rankings, what tools and workflows to consider, and why timing and tone matter when asking for or responding to patient reviews.

Connect with Kristin:

https://www.linkedin.com/in/kristinweidman/ 

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ 

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Straight off the plane from Wisconsin, Jenny is joined by Mark Brandes, Director of Data and Technology, to unpack insights from Epic’s first-ever marketing-focused event. As one of only four invited agencies, Hedy & Hopp had a front-row seat to how Epic is evolving to support health system marketing teams, with tools aimed at boosting engagement, elevating branding, and powering campaigns through privacy-safe data integration.

Jenny and Mark break down key updates, including MyChart Builder, which allows marketers to create real-time, branded microsites, Cheers campaigns that enable multichannel patient outreach, and new integrated analytics that track true ROI from campaign to appointment.

Connect with Mark:

https://www.linkedin.com/in/markbrandes/ 

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ 

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

If you’ve listened to this podcast before, you’ve heard Jenny say loud and clear that remarketing is off the table in healthcare. But this week, we’re adding an asterisk. Heidi Hammond, Senior Paid Media Specialist at Hedy & Hopp, joins the show to explore the very specific ways healthcare marketers can still ethically and compliantly remarket to audiences, even in a post-pixel world.

From Meta’s platform-owned signals to the storytelling power of ad sequencing, Jenny and Heidi break down what’s possible when you rethink remarketing through a privacy-first lens. They also cover what’s absolutely still off-limits and how new platform tools are shifting what compliance-friendly performance looks like.

Connect with Heidi:

https://www.linkedin.com/in/heidiehammond/

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ 

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this episode, Jenny chats with three experts about a hot topic in healthcare marketing—server-side Google Tag Manager (sGTM) vs. Customer Data Platforms (CDPs). She’s joined by Mark Brandes, Hedy & Hopp’s Director of Data & Technology, Tyler Zey and Adam Putterman, co-founders of Ours Privacy. Together, they break down the key differences between these two privacy solutions and help healthcare marketers figure out which one’s the best fit for their needs.

With more focus than ever on HIPAA, FTC, and state regulations, many marketing teams are wondering how to stay compliant while still getting the insights they need. This episode takes a closer look at how sGTM and CDPs work, their pros and cons, and gives you a simple framework to help you decide which one’s right for your team, based on your size, budget, and goals.

Connect with Mark:

https://www.linkedin.com/in/markbrandes/ 

Connect with Tyler:

https://www.linkedin.com/in/tylerzey/ 

Connect with Adam: 

https://www.linkedin.com/in/adamputterman/ 

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ 

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

We’re back from HMPS25 and understand the hype! In this episode, Taylor, Kristin, and Jenny recap their time at the Healthcare Marketing & Physician Strategies Summit—from sunshine and friendship bracelets to standout sessions on privacy, AI, and proving ROI. H&H came prepared with art prints in hand and even swapped some friendship bracelets. The conference, hosted at the Omni Orlando, delivered with plenty of food, nonstop coffee breaks, and a crowd full of seasoned healthcare marketers from across the country. Plus, there were 70 sessions to choose from!

We’re sharing our favorite takeaways, including what it means to say “yes, however” when someone asks for a billboard, how hospital websites are becoming true transaction hubs, and why Cleveland Clinic shut down all marketing in a few markets.

Speakers Mentioned:

Christine Skiffington: https://www.linkedin.com/in/christineskiffington/

Sujal Raju: https://www.linkedin.com/in/sujalraju/

Celia Van Lenten: https://www.linkedin.com/in/celia-van-lenten-57a897a/ 

Gayle Sweitzer: https://www.linkedin.com/in/gayle-sweitzer-63ab739/ 

Alexa Warner: https://www.linkedin.com/in/alexa-warner-33807059/ 

Christine Woolsey: https://www.linkedin.com/in/christinewoolsey/ 

Susan Alcorn: https://www.linkedin.com/in/susan-alcorn-1b6b0670/ 

Ben Texter: https://www.linkedin.com/in/benjamintexter/ 

Gerard Gober: https://www.linkedin.com/in/gerardgober/ 

Pam Landis: https://www.linkedin.com/in/pamelalandis/ 

Lucky Rai: https://www.linkedin.com/in/lukhvinderrai/ 

Jen Jenkins: https://www.linkedin.com/in/jenjenkins/ 

Lacey Reichwald: https://www.linkedin.com/in/laceyreichwald/ 

Chris Bevolo: https://www.linkedin.com/in/chrisbevolo/ 

Tanya Andreadis: https://www.linkedin.com/in/tanyaandreadis/ 

David Feinberg: https://www.linkedin.com/in/david-a-feinberg-57746a5/

Paul Matsen: https://www.linkedin.com/in/paul-matsen-b65b751/

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.