The way clients find therapists is changing, and fast! AI tools, big tech companies with massive ad budgets, shifting search algorithms...it's A LOT. And if what used to work just, isn't anymore, this episode is going to help you understand why AND what you can actually do about it.

I brought in Kristie Plantinga of Place Digital. She's the person I personally turn to when I need real, honest marketing guidance, to cut through the noise and give therapists a framework that actually has longevity to it. Because the last thing you need right now is another tactic that's going to be obsolete in six months.

Here's what we dig into:

• What's changed in the marketing landscape for therapists
• What "visibility" actually means
• How AI tools like ChatGPT, Claude, Gemini, and Google's AI overviews are changing HOW clients find you
• What to focus on if you're a clinician who wants a full caseload WITHOUT social media
• What we can do if joining something like BetterHelp is NOT what you want
• The one reframe that takes the overwhelm out of all of this

Here's what I really want you to hear: as therapists, we understand systems, human motivation, and relationships. Those skills translate DIRECTLY into building visibility. You are more equipped for this than you think.

This conversation gave me so much clarity. I hope it does the same for you.

Connect with Kristie:

• placedigital.com
• Podcast + YouTube: Practice Marketing Insider

Learn more about Dr. Cassidy's resources for therapists here!

This episode was brought to you by Lighfully, learn more at lightfully.com.

If your referrals have slowed down and you're not sure why… you're not imagining it. And you're not alone.

The way clients find therapists is changing, and fast! AI tools, big tech companies with massive ad budgets, shifting search algorithms...it's A LOT. And if what used to work just, isn't anymore, this episode is going to help you understand why AND what you can actually do about it.

I brought in Kristie Plantinga of Place Digital. She's the person I personally turn to when I need real, honest marketing guidance, to cut through the noise and give therapists a framework that actually has longevity to it. Because the last thing you need right now is another tactic that's going to be obsolete in six months.

Here's what we dig into:

• Why referrals are down across the board right now, why it's not your fault and what we can do about it
• What "visibility" actually means
• How AI tools like ChatGPT, Claude, Gemini, and Google's AI overviews are changing HOW clients find you
• What to focus on if you're a clinician who wants a full caseload WITHOUT becoming a social media personality
• What we can do if joining something like BetterHelp is NOT what you want
• The one reframe that takes the overwhelm out of all of this

Here's what I really want you to hear: as therapists, we understand systems, human motivation, and relationships better than almost anyone. Those skills translate DIRECTLY into building visibility. You are more equipped for this than you think.

This conversation gave me so much clarity. I hope it does the same for you.

Connect with Kristie:

• placedigital.com
• Podcast + YouTube: Practice Marketing Insider

Learn more about Dr. Cassidy's resources for therapists here!

This episode was brought to you by Lighfully, learn more at lightfully.com.

In this episode I sit down with Christine Li, founder of Mentaya, an incredible resource for private pay therapists and their clients!

We unpack the superbill out-of-network benefits process and discuss the challenges that both clinicians and their clients can face. Christine provides an answer to all of our problems with Mentaya, an affordable option for therapists to support their clients in instantly checking their benefits and an option that allows clients to rest easy when it comes to reimbursement. 

Curious?! I was too, and once I learned how easy it was, this outsourcing was a no-brainer for my business.

If you're interested in trying Mentaya for your private practice 30 days risk free, use the code CASSIDY!

In this episode I sit down with Kristie Plantinga, founder of TherapieSEO and Best Therapists Directory to explore the future of marketing for therapists. 

With AI becoming more mainstream, I've had a lot of questions about how the marketing landscape for therapists is changing. In this episode Kristie answers our questions about how to future-proof your marketing plan, and when it's time to QUIT marketing your practice! 

You can learn more about Kristie's SEO services at www.therapieseo.com and her Best Therapists directory by clicking here!

Looking for a self-paced roadmap to building or growing your own modern private practice? Check out my recently re-recorded and updated Crafted Practice course here, or if you're already established and just interested in the modern marketing and diversifying your income lessons check out The Established Therapist Toolkit here or by visiting www.courses.drcassidymft.com!

Today I am so excited to welcome Ann Garland, Ph.D. on to the podcast to talk about pursuing a career in mental health.

Dr. Ann Garland is a professor at both USD and UCSD and has taught across disciplines to support students in all areas of mental health. Dr. Garland is also the author of Pursuing a Career in Mental Health: A Comprehensive Guide for Aspiring Professionals - this book is an invaluable resource for anyone interested in pursuing a career in any area of mental health care!

We're talking about the different paths to becoming a mental health professional, choosing the right training program, practical considerations for aspiring mental health professionals, job opportunities for mental health providers and how this might shift in the future, surprises reported by therapists and what they wish they had known before they started their career path, and more fantastic insights from Dr. Garland's new book.

You can find Dr. Garland's book here!

Follow Dr. Garland over on Instagram here!

Connect with Dr. Cassidy at www.drcassidymft.com

Is there a book brewing in your heart, and yet you find yourself staring at a blank page with that dreaded blinking cursor...

Sound familiar? You're not alone!

The process of writing a book is overwhelming! Today, we're talking all about how to co-write a book with published author, psychologist, and my former professor, Dr. Rebecca Williams!

In this episode, we're discussing everything from taking your ideas from your brain to the page, publishing with a publisher vs. self-publishing, building an effective working relationship with collaborators, marketing a book, and so much more. If you've ever considered writing a book, you don't want to miss this episode.

Dr. Rebecca Williams is an award-winning author and psychologist. For the past 25 years, her work has focused on building resilience and embracing well-being across the lifespan. Rebecca has been an Associate Clinical Professor of Psychiatry at the University of California, San Diego, a program director at the Veterans Affairs San Diego Healthcare System, and adjunct faculty at the University of San Diego. Along with Marriage and Family Therapist, Julie Kraft, Rebecca is co-author of two popular books that integrate mindfulness with healthy recovery from addiction. The first is, The Mindfulness Workbook for Addiction: A Guide to Coping with the Grief, Stress, and Anger that Trigger Addictive Behaviors, 2nd Edition. Their workbook has been translated into Japanese, Hungarian, and Korean! Rebecca and Julie’s second book is a skills-based companion book called The Gift of Recovery: 52 Mindful Ways to Live Joyfully Beyond Addiction. You can continue to follow her work at mindfulnessworkbook.com.

Connect with Dr. Cassidy at www.drcassidymft.com

SEO-what?!

Let's demystify SEO (search engine optimization) together and find out how you can start utilizing this mysterious (but not so mysterious after this episode) SEO stuff to rank high on your ideal client's google search!

My guest, Kristie Plantinga, is the founder of TherapieSEO, an SEO agency that helps therapists, coaches, and content creators reach more of their ideal clients on Google.

You'll walk away from our episode with a clear understanding of how SEO can support your business as a therapist and with 3 tangible tips for integrating intentional SEO into your business marketing plan today!

Links:

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To learn more about Dr. Cassidy's step-by-step private courses for therapists including The Crafted Practice, Established Therapist Toolkit, and Podcasting for Therapists click here. For free resources such as the Private Practice Start-Up Guide and to learn more about working one-on-one with Dr. Cassidy, click here!

Connect with Dr. Cassidy at www.drcassidymft.com

The doors to my digital courses for therapists are officially open! This includes The Crafted Practice, The Established Therapist Toolkit and Podcasting for Therapists. You can learn more and join here. The doors only open 3 times a year, so if you're ready, let's do this!

Ok fellow coaching dreamers, welcome to the Cassidy and Chasity show! Have you ever wondered if you, as a licensed therapist, could integrate coaching offerings into your business? Well, if the answer is YES you're in the right place!

Chasity is a fellow Therapist, wife, mom of two girls, and lover of community building. Quickly after hearing about coaching in a 1:many model, she created a coaching community, Momfully You Academy, where she served over 200 coaching clients in nine months. Decreasing her time seeing 1:1 therapy clients allowed her to experience true time freedom. Now, she is on a mission to pass her expertise on to other Therapists to help them turn their private practice niche into a profitable community by creating and launching a high ticket group coaching program.

In this episode we discuss the HOW (how do I offer coaching while keeping it separate from my license), the WHY (why is this a beneficial way to diversify and expand your income), and WHAT (what are the different models of coaching you may consider offering!)

Connect with Chasity on Instagram at @chasity.holcomb and learn more about her Therapist coaching program Evolve here.

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To learn more about Dr. Cassidy's step-by-step private courses for therapists including The Crafted Practice, Established Therapist Toolkit, and Podcasting for Therapists click here. For free resources such as the Private Practice Start-Up Guide and to learn more about working one-on-one with Dr. Cassidy, click here!

Connect with Dr. Cassidy at www.drcassidymft.com

The doors to my digital courses for therapists are officially open! This includes The Crafted Practice, The Established Therapist Toolkit and Podcasting for Therapists. You can learn more and join here. The doors only open 3 times a year, so if you're ready, let's do this!

I'm REELY glad you're tuning into this episode, fellow therapists! ;)

All puns aside, Instagram's newest feature can be a great way to reach and connect with potential clients. Today's guest, Kelly McKenna is a therapist herself and has a background in business. She completely filled her caseload through Instagram alone! 

You'll walk away from this episode with a clear understanding of WHY you as a therapist might want to integrate reels into your marekting plan, steps on how to start creating engaging reels that convert to clients or customers, Kelly offers her 2 top tips for finding reel inspiration, AND we spontaneously walk you through a reel idea using a current trending audio step by step! 

You can download Kelly's Guide to Creating Viral Reels here and connect with her on IG here. Want weekly reel ideas direct from Kelly?! She has a Reels Membership for Therapists, and with the code DRCASSIDY you can get 50% off your first month! I just joined today and I already have ideas for my next 3 reels. Seriously! She basically does the work for you. She shares relevant trending audios and offers a video/text template that you can apply to your audience. 

To learn more about Dr. Cassidy's step-by-step private courses for therapists including The Crafted Practice, Established Therapist Toolkit, and Podcasting for Therapists click here. For free resources such as the Private Practice Start-Up Guide and to learn more about working one-on-one with Dr. Cassidy, click here!

Connect with Dr. Cassidy at www.drcassidymft.com

In today's episode we are exploring ways that YOU, as a therapist, can begin to embrace that inner entrepreneur. 

I've invited Dr. Christie Kederian onto the podcast to share how you can begin to develop your "CEO-rientation" as a "therapreneur" as well as creative ways that a therapist can begin to create passive forms of income.

Dr. Kederian is a nationally renowed relationship expert, radio host, and has been a featured expert in ABC, NBC, KTLA, the Wall Street Journal, Los Angeles Times, Cosmopolitan and many more. She is also a professional speaker and provides trainings with the California Association of Marriage and Family Therapists. You can follow along Dr. Kederian's journey here!

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To learn more about Dr. Cassidy's step-by-step private courses for therapists including The Crafted Practice, Established Therapist Toolkit, and Podcasting for Therapists click here. For free resources such as the Private Practice Start-Up Guide and to learn more about working one-on-one with Dr. Cassidy, click here!

Connect with Dr. Cassidy at www.drcassidymft.com