Are you feeling the pressure to do everything and be everywhere with your marketing? Do you assume others are thriving because they're doing things differently? Maybe you're feeling overwhelmed at your never-ending to-do list.

There's no question you do have to market yourself, but there's no one size fits all, especially when it comes to marketing. I know some extremely successful practitioners who promote themselves solely on social media, and others who prefer the more personal approaches like networking.

Whilst there are lots of different ways to market your holistic business, just because it works for one, it doesn’t make it right for you.

It's time to stop and review what you're doing. There are ways to reduce the amount of marketing you do and find more clients in the process.

• (02:04) Less quantity, more quality
• (04:12) Less frequent, more consistent
• (05:33) Less sharing "just because"
• (08:43) Less general, more niche
• (10:23) Repurpose content
• (12:42) 80/20 rule

Podcast 56 - Ask yourself why when picking marketing activities

Podcast 51 - Finding clients Starts with Knowing Who You're Looking For

Creating your marketing message

Podcast 15 - How to repurpose content for a holistic health business

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When was the last time you really listened to your favourite clients and the language they use? Have you ever done any client research for your holistic business?

If not, you could be missing out on a wealth of information that will help your marketing to stand out.

Researching your best clients will help you to provide them with a better service. It’ll also help you to connect with others, just like them.

The value is in understanding the language they use, and how they feel.

• (02:07) The power of language
• (05:32) How to research your clients
• (07:05) The process of researching your clients
• (11:16) Identifying your clients’ language

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Although you're passionate about what you do, it's your client success stories that speak volumes when it comes to finding new clients.

We're naturally drawn to stories and want to know what happens next. Case studies and testimonials are an incredibly powerful way to illustrate how you've helped people. They help prospective clients to understand what you do and the results they could achieve.

• (01:36) The difference between case studies and testimonials
• (02:46) Why case studies and testimonials are important
• (04:08) what to include
• (05:43) How to get testimonials
• (08:08) Have a process
• (09:20) different types of testimonials and case studies
• (10:52) Online reviews
• (12:16) What if you don't have any testimonials
• (13:34) Word of caution

ASA and CAP Code

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Have you been thinking about doing paid advertising online to find clients for your holistic business?

Many practitioners consider it, thinking it's a quick or easy way to find clients. But it isn't a decision to take lightly - it needs to be done strategically to make the most of your money.

Getting paid advertising wrong can cost you dearly.

With any paid advertising, professional help to get your ads set up properly is a good investment. You can pay someone to do them on your behalf, or do a course to understand how to set the ads up properly for yourself.

There's always the option to learn as you go and there are loads of free resources available. Be aware, this way will take time and you're more likely to make expensive mistakes.

Whichever route you decide, allow yourself a budget to test out what works and what doesn’t.

• (02:38) Google Ads
• (05:40) Social media ads
• (07:32) Building connection
• (08:41) Understand what works

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The “why?” question is one parents' are very familiar with. A child will ask why to help them understand the world around them. As adults, we sometimes stop asking “why?” and instead, accept things as the way they are.

Just because something has become the norm in marketing, it doesn’t mean it's the right thing for you.

We’ve all fallen into this trap at times. Comparing ourselves to others and thinking we should be doing the same as them. Doing more, doing bigger, doing better. You easily get caught up doing the things you think you should be doing, instead of what works for you.

So, before you start the next marketing activity, ask yourself why am I doing this?

• Does it help me achieve my goals?
• Will it attract clients to my practice?
• Is this what I really want to spend my time doing?

Whilst you should always strive to be visible and get yourself out there. Make sure you do it strategically and not as a knee jerk reaction to something you’ve seen someone else do.

(03:28) Reality check

(05:32) Stop and ask why

(06:24) Does it fit

(07:45) No may mean not right now

(08:26) Get a second opinion

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Whilst researching content for a workshop, I discovered many therapists, coaches and healers confuse their clients with their messaging.

LinkedIn has a sea of practitioners with weird and wonderful profiles. They either focus on their collection of approaches or use jargon that no client would understand. A few examples of the sort of things I mean are:

• Transformational coach helping you achieve authentic confidence
• Energy medicine and sound healing specialist
• Healthpreneur, consultant and speaker
• Holistic therapist helping you find your sparkle
• Intuitive healer

People are busy and don't want to have to think about what you do. They're simply looking for a solution to their problems. People just want to know how you're going to help them and what results to expect. These are the type of descriptions that will stop you from finding clients because they just aren't clear.

• (04:02) Practitioner training teaches jargon
• (04:45) Outside of training - simple rules
• (06:40) Have a simple way to describe what you do
• (07:33) Avoid jargon
• (08:22) Use stories
• (08:51) Get a second opinion

Marketing message article

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This week on the podcast I’m joined by Nikki Tapley of The Inspire Network. Nikki is a networking expert as well as an entrepreneur, investor and business coach.

The Inspire Network is an amazing community of women, centred around building networks and relationships. Nikki’s passion is supporting women to thrive whether they’re new to business or have been trading for some time.

Nikki networks for a living and feels very privileged to be able to do so. She feels networking is massively misunderstood, but once you know how it works, it’s a huge amount of fun.

• (01:50) What’s at the Core of Networking
• (03:10) Building the Online Community
• (07:30) The Difference Between a Facebook Group and a Membership Community
• (09:22) The Benefits of Being an Inspire Member,
• (14:12) Other Opportunities Inspire Offers

Connect with Nikki and The Inspire Network:

• Website
• Facebook Page
• Facebook Group
• Instagram
• LinkedIn
• Twitter

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Our lives are run by our habits - they affect us as individuals, across groups and cultures. The ability to run habits automatically reduces the number of decisions we need to make. Unfortunately, there are some bad habits that sabotage your ability to find clients.

Whilst you may promise yourself a new start and set out with good intentions. You're going to follow up on old clients or the enquiries you've had. Before you know it, old familiar habits creep back in and take over. They are comfortable, and you don't have to think about them, they just run.

• (02:22) The habit loop
• (03:50) Identify your sabotaging habits
• (04:48) Focus on changing one small habit at a time
• (05:48) Set yourself up for success
• (06:51) Awareness
• (07:42) Employ willpower
• (09:23) Believe you can do it

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If you want a marketing strategy that requires little budget but is incredibly powerful, word of mouth marketing is for you. Also known as referral marketing, it’s one of the oldest marketing strategies and still one of the most effective.

Marketing your holistic business using word of mouth will help you build a strong foundation of trust around it.

Consider the last time you bought something recommended by a friend; this is a perfect example of referral marketing in practice. People naturally trust the opinion of family and friends when they are looking for something new.

Working as a practitioner, you already have a relationship with your clients because of the personal nature of your work. It’s this relationship you’re nurturing with referral marketing to help attract more clients like them to your door.

• (02:09) Benefits of word-of-mouth marketing
• (03:32) How to build your word-of-mouth marketing strategy - create amazing experiences
• (05:02) Exceed expectations
• (05:50) Build relationships
• (06:22) Address issues immediately
• (07:26) Collect testimonials
• (08:25) Ask for referrals
• (09:18) Get visible

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When I had my knee operation, why did I see a physio who specialised in knee rehabilitation? When my chimney leaked, why did I find a roofer rather than a general builder? It’s because I wanted an expert in the area to solve my specific problem.

As practitioners, we can help lots of people in lots of ways. But, we’re working and marketing online more than ever before, having a focussed niche is even more important.

When people are searching for help, they’re very specific in what they ask Google – think back to your last few searches.

• (02:34) What is a niche
• (03:39) Using your discipline as a niche
• (05:42) Niches are more than demographics
• (07:28) The ideal niche
• (08;20) What if you're just starting out
• (10:01) Your ideal client
• (10:52) Building your reputation

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