At Badminton, it's easy to focus on what happens inside the ropes. But some of the biggest stories this week are happening beyond the start box too.

In this special episode of the EquiRatings Eventing Podcast, Nicole and Sam catch up with Laura Collett and Will Rawlin on the Holland Cooper stand, talking Badminton nerves, five-star preparation, dressage expectations, and what it really feels like to arrive at one of the sport's biggest stages.

Plus, Jade Holland Cooper reflects on building a brand that started at Badminton with a tiny stand and has grown into a global luxury business, while staying deeply connected to the sport that helped shape it.

Highlights

• Laura Collett on Bling's five-star journey, and why this year feels different
• Will Rawlin on arriving at Badminton with real top-10 ambitions
• Behind the scenes of Holland Cooper's growing presence at Badminton
• Jade Holland Cooper on building a global brand from a two-metre stand
• Why sport, style, and storytelling continue to collide at Badminton

Guests

• Laura Collett
• Will Rawlin
• Jade Holland Cooper

Holland Cooper at Badminton

Find Holland Cooper all week at Stand 125, Worcester Way.

Shop online: https://www.hollandcooper.com