Planet Money

Hollywood's Black List (Classic)


Listen Later

This episode originally ran in 2020.

In 2005, Franklin Leonard was a junior executive at Leonardo DiCaprio's production company. A big part of his job was to find great scripts. The only thing — most of the 50,000-some scripts registered with the Writers Guild of America every year aren't that great. Franklin was drowning in bad scripts ... So to help find the handful that will become the movies that change our lives, he needed a better way forward.

Today on the show — how a math-loving movie nerd used a spreadsheet and an anonymous Hotmail address to solve one of Hollywood's most fundamental problems: picking winners from a sea of garbage. And, along the way, he may just have reinvented Hollywood's power structure.

This episode was produced by James Sneed and Darian Woods, and edited by Bryant Urstadt, Karen Duffin and Robert Smith.

Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in
Apple Podcasts or at plus.npr.org/planetmoney.

To manage podcast ad preferences, review the links below:

See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy
...more
View all episodesView all episodes
Download on the App Store

Planet MoneyBy NPR

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

29,588 ratings


More shows like Planet Money

View all
This American Life by This American Life

This American Life

91,306 Listeners

TED Radio Hour by NPR

TED Radio Hour

21,960 Listeners

Radiolab by WNYC Studios

Radiolab

43,857 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,250 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,691 Listeners

Wait Wait... Don't Tell Me! by NPR

Wait Wait... Don't Tell Me!

38,969 Listeners

99% Invisible by Roman Mars

99% Invisible

26,233 Listeners

Marketplace by Marketplace

Marketplace

8,790 Listeners

The Daily by The New York Times

The Daily

113,307 Listeners

Up First from NPR by NPR

Up First from NPR

56,974 Listeners

The Indicator from Planet Money by NPR

The Indicator from Planet Money

9,551 Listeners

Throughline by NPR

Throughline

16,508 Listeners

Short Wave by NPR

Short Wave

6,590 Listeners

People I (Mostly) Admire by Freakonomics Radio + Stitcher

People I (Mostly) Admire

2,033 Listeners

Planet Money Summer School by NPR

Planet Money Summer School

185 Listeners

The Economics of Everyday Things by Freakonomics Network & Zachary Crockett

The Economics of Everyday Things

1,649 Listeners

Planet Money: We Invested in Gold by NPR

Planet Money: We Invested in Gold

3 Listeners

Planet Money: We Set Up a Shell Company by NPR

Planet Money: We Set Up a Shell Company

8 Listeners

Planet Money: We Bought a Toxic Asset by NPR

Planet Money: We Bought a Toxic Asset

2 Listeners