A sales funnel is a visual representation of how a prospective client finds you, becomes aware of what you have to offer, and ultimately hires you as their professional organizer.

Sales funnels are more important than ever because competition for attention is higher than ever. It's a consumer's market and we have access to anything and everything we could ever want at our fingertips. As small business owners, it's our job to solve a clear problem and clearly communicate how we solve that problem. That's where the sales funnel- the system for doing this- comes into play.

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You need a professional-looking email address to be perceived as the pro that you are. Here's how to set up Gmail with your domain name.

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What do G.I. Joe, Legos, and the Pioneer Woman all have in common? Find out in this episode along with content marketing tips to get your pro organizing business found by local clients.

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Growing your business doesn't mean you have to go it alone, even if you are a solopreneur. There is a wealth of resources to help you create a framework for growing your business the way you want it to grow. 

In this episode, Shanna shares the six books she recommends most frequently. You can read them in this order to lay the groundwork for a strong business foundation, even if you've never taken a single business class. 

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A prospective client has landed on your website! Congrats! What are they seeing now?  Will what they see take them on the journey of convincing them you're the professional organizer for them?

In this episode, Shanna talks with pro organizer turned copy writer Molly Winters on how to increase sales by attracting the right people with your web copy. How do you do that? Well, listen to the episode for full details, but they include: writing how you talk and be sure to get really specific about what you do and who you do it for.

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Answering frequently asked questions on your website, in blog posts, or on social media is a great way to attract your ideal clients. Not only will you enhance your website's SEO,  you'll be answering the exact questions prospective clients have, positioning YOU as the perfect pro organizer for them.

In this episode, Shanna lists frequently asked questions, questions people should be asking (but aren't) and a few myths (posed as questions) to dispel. Asking- and answering- these questions in your content will help move your prospective clients quicker through your sales funnel... and weed out people that don't mesh with your answers. 

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There's more interest and demand for professional organizers than ever before! Pop culture shows like The Home Edit, Hot Mess House, and Tidying Up with Marie Kondo have taken decluttering lingo to the masses, which is great for anyone in the PO business. 

While it seems like there might also be a lot of competition vying for the same clients, there is work for everyone. And the best way to stand out from the crowd is to let your prospective clients get to know you.

In this episode, Shanna and Melissa Klug from Pro Organizer Studio discuss the demand for professional organizers and how you can let your personality shine to help you connect with your ideal clients. 

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Building your SEO (search engine optimization) might be one of the most important things you do as you build your business. Why? Because it's how you get found online... and your clients can't hire you if they can't find you. 

Also? People actively searching for professional organizers are the most motivated leads in the buyer journey because they've already decided they need your services. You have to make sure they find YOU. 

In this episode, Shanna outlines the two things that have the biggest impact on SEO (and where you should spend your time). She also highlights 9 tips to continuously attract your ideal clients. 

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When sharing photos to social media or on your website, an extra bit of polish can go a long way in positioning your professional organizing service- and standing out from the competition. 

In this episode, Shanna talks with Sarah Brent, owner of Practical Harmony Professional Organizing in Central Illinois and the creator of Tidy Stock Photography, a shop for home organizing stock photos. 

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Want to know the single most effective way to market your business?

Get people talking about you. 

In this episode, Shanna outlines four really compelling reasons to seek out and collaborate with other service providers, specifically ones that are already working in the homes of your ideal client. Plus, she'll dive into how to find the right service providers and steps to take to start building relationships with them. 

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