Certified Professional Organizer and NAPO President Amy Tokos joins Shanna for this episode to discuss why there’s never been a better time to grow- or start- your business as a professional organizer.  

The increasing demand for professional organizing services plus the Great Resignation has poised the industry as a hot one to get into- or grow- in 2022. 

Amy Tokos is the President of the National Association of Productivity and Organizing Professionals (NAPO). She is also a veteran in the industry as the owner of Omaha-based organizing company, Freshly Organized and host of the podcast, Your Real, Your Ideal. 

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Developing systems to scale visibility will not only make your life easier, but will help you grow your business exponentially. In this episode, Cathy DeNooyer talks through her proven set of systems to turn prospective clients into raving fans with her multi- point "Priority Matrix."

Cathy is a productivity business coach and KEAP Certified Partner. KEAP is a powerful CRM, Sales & Marketing automation software, helping small businesses get and stay organized throughout the client journey from leads and prospects into  long lasting clients.

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Thinking like a CEO will help your business grow and you'll be happier in it because you've taken time to determine your ideal business and your ideal role in it. In this episode, Shanna covers how to review what's on your plate, how to take things off of it, and how to define and maintain boundaries.

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Instagram recently came out with a recommendation of using only 3-5 hashtags per post, but in this episode Shanna will share why less isn't more in this circumstance. 

She covers: 

• How hashtags work
• Ways to ensure local visibility with hashtags
• The different types of hashtags, how to find them, and how to use them

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In this episode, Shanna and decluttering expert Dana K. White discuss how different people relate to decluttering and organization, and how to tailor your communication style to attract clients that aren't naturally tidy. They cover "layers" of clean, clutter thresholds, the container concept, decision fatigue, and how to help even the hardest clients get started.

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Facebook ads are a really great and cost effective way to get in front of your ideal clients. In this episode, Facebook ad specialist Maggie Benson will outline the critical elements to get started.

Maggie Benson is an 8 year veteran of social media advertising and digital marketing strategy.  From the beginning, she committed her focus to working with service-based local businesses, providing solutions to owner/operators who can not afford the larger media buying agencies.  You can follow her on LinkedIn at https://linkedin.com/maggiemay132 or visit her website at https://meritbasedmarketing.com

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There are only two ways to get clients and we'll cover them both in this episode.

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In this episode, Kadie Smith and Shanna geek out over all things Enneagram and how to tailor your client communication- even your sales pitch- using this awesome tool.

Kadie is the art director, designer, and brand strategist behind Drop Cap Design, a design studio for creative entrepreneurs. She uses the Enneagram model as a tool for discovery in creating thoughtful and meaningful brands that last.  

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In this episode, Shanna will share her decision to pivot her focus- and business- on doing more of what she loves.

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Google My Business is the single most important thing to manage and regularly update when it comes to ensuring your service-based business is found locally.

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