Virtual assistants (or VAs) can take many tasks off of your plate as a small business owner. In this episode, Shanna details exactly how to go about hiring and delegating work with a VA. 

Includes: 

• How to identify tasks a VA can help with (plus examples)
• How to find a VA and what to expect to pay
• How to get started working with a VA
• Helpful platforms that allow you to share files and communicate easily, no matter where the VA is located

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In this episode, Shanna talks about how she explored, and ultimately found, her purpose, learning along the way to adapt her path according to what was in front of her.

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Today we’re talking about some mechanics of small business ownership- specifically how to market your local service-based small business like a pro. 

We’re going to tackle this in a few categories: 

• Top Priorities Checklist for local service-based businesses
• Online Marketing 
• Everything Google
• Social Media Marketing 
• And a crash course in Search Engine Optimization, or SEO 

In future episodes, we'll dive into specifics on these topics, but today is a broad overview for local service-based small business owners.

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Bestselling author David Sedaris is a masterclass in pursuing purpose, though you might not think of him as an obvious role model for small business growth. In this episode, marketing strategist Shanna Goodman talks through her biggest take-aways from a recent binge of the author's Masterclass series on storytelling and her re-reading of his books.

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Over the years of helping small business owners grow, marketing strategist Shanna Goodman developed a framework she calls the AMP'D On Track Wheel. This simple set of questions has helped hundreds of small business owners find meaning for their small business and consistently work towards fulfilling purpose- in business and in life.

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