Influencers can increase your audience if you interview them!. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

On today’s show, we look at your domain name and how it can define and brand your website to make you more visible. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

So, today we're going to talk about the key content about you to put on your website. We already talked about what pages to put on your website, what branding to use for your website and today we're going to talk about the key content. So, the purpose of your webpage is each page should answer a question and key pages and the questions their content should answer. Your web pages aren't just there because every website has them. Each page has a clear purpose. It answers a question your visitor has. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

We are going to look at the customer journey through your website by going to look at your pages. So, we're going to plan your site layout and to help you achieve your goals. So it's always good to do your goals first for what you want the website to be. And the layout of the website will help you do plan the customer’s journey through your website. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

We also wanted to highlight the uniqueness of your site, making sure that you have something unique that will make you stand out from others. And we looked at the unique value proposition template that you could use that would talk about what you provide and how you help them with their pain points by differentiating yourself from others and how you could work with them. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

So, who is your ideal customer? This is a good question because they may not be attracted to your website if you don't figure out who they are. And so you need to know who your target audience is, what they like to see, what they like to do, and what they like to know what they want. You can tailor your web content to speak directly to them. You can enhance their experience with a user friendly, easy to navigate site. You can offer products or services that meet their needs and you can focus your marketing efforts on those most likely to buy from you. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

A website can make you visible and it's the most important thing in your business, I believe in terms of showing that you're visible and you're uh, authentic and you're consistent because a strong online presence is crucial. And a website is a key component to being competitive and obviously to being visible. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

Are you afraid of being on the internet? That no one will be interested in what you have to say, that you aren't an expert and you shouldn't be sharing. Are you overwhelmed by all the tech you need to know on your camera? Are you unable to take the first step and get yourself on camera? Are you inconsistent with sharing on camera? And do you feel invisible? Well, mindset is everything in your business, and we are going to be talking about mindset today and how you have to overcome your mindset limiting beliefs that will stop you from being visible. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

So a good story makes a connection. You have to be genuine and from the heart with your story. You can connect with your audience's pain, values and desires. In that way they'll relate to you as well Stories have little effect if they don't relate to your characters. And just think back to any tv show you watched or book you read when you didn't really care whether the characters lived or died. Wasn't very compelling, was it? When we can relate to the characters in your story, it keeps you engaged. Choose characters your audience can identify with. The people who will make them say that guy or gals just like me or like someone I know whenever possible. Real customers and real employees. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

Today we're going to be talking about which story is most effective for your market. So, of course, it's all very well to say a tragedy plot or a mystery plot is very interesting and engaging, but it may not work for you in terms of telling your stories. So, which is most effective? If a story is not about the person that you're talking to, the hearer, he or she will not listen. A great, lasting story is about everyone, or it will not last. The “strange and familiar is not interesting, only the deeply personal and familiar”. So that's John Steinbeck, East of Eden. So, the first question you have to ask yourselves is probably figuring out who your target audience is and what are they worried about? What do they want to hear about? You've probably had some ideas swarming in your head about stories you can use for your brand. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.