Homegrown Hustle

Homegrown Hustle

By Matthew EickmanBusinessEntrepreneurship
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Homegrown Hustle episodes

  • Episode 1 - Hustle on the Road - Climbing to New Heights: Justin Persinger on Launching Expert Co. Premium Roofing Specialist

    SUMMARY:

    Justin Persinger, owner of Expert Co. Premium Roofing Specialist, shares his journey of starting his own roofing business in 2020. He talks about his transition from being an employee to a business owner and the freedom and flexibility that comes with it. Justin discusses his marketing strategies, including using platforms like Nextdoor and Thumbtack, as well as networking groups like Biz to Biz. He also shares his plans for hiring employees to help with sales and project management. Justin emphasizes the importance of education and attention to detail in the roofing industry.


    KEY TAKEAWAYS:

    • Starting a business requires a strong desire for independence and control.
    • Networking and referrals can be effective ways to generate leads.
    • Continuing education and attention to detail are crucial in the roofing industry.
    • Hiring employees is essential for business growth and avoiding burnout.
    • CHAPTERS:

      00:00 Introduction and Background

      01:27 Transitioning to Business Ownership

      05:11 Networking and Referrals

      06:40 The Need for Hiring and Delegation

      09:22 The Importance of Education and Attention to Detail


      14 min
    • Episode 25 - From Goat Farming to Business Ownership: Samantha Jean's Journey

      SUMMARY:

      In this episode of Homegrown Hustle, host Matt Eickman interviews Samantha Jean, a benefit consultant with Aflac. Samantha shares her experience growing up on a goat farm and her time in Haiti, where she started a goat farm to help with sustainability. She then discusses her role in recruiting and transitioning individuals into business ownership at Aflac. Samantha emphasizes the importance of finding people with the right intangibles and the ability to believe in themselves. She also highlights the passion she has for Aflac's mission to provide financial protection for individuals going through cancer battles. Samantha discusses the importance of educating business owners and employees about the benefits of insurance and the value it provides. She emphasizes the need for responsible education to help individuals make informed decisions about their coverage. Samantha also highlights the flexibility of Aflac's benefits and how they can be tailored to meet the needs of different businesses. She shares the significance of disability insurance in protecting employees and insulating employers from potential liabilities. Samantha also mentions the iconic Aflac duck and its role in the company's branding. Overall, the conversation emphasizes the importance of education, communication, and providing comprehensive benefits to support employees' financial well-being.


      KEY TAKEAWAYS:

      • Samantha Jean shares her experience growing up on a goat farm and starting a goat farm in Haiti for sustainability.
      • She discusses her role in recruiting and transitioning individuals into business ownership at Aflac.
      • Samantha emphasizes the importance of finding people with the right intangibles and the ability to believe in themselves.
      • She highlights Aflac's mission to provide financial protection for individuals going through cancer battles. Education is crucial in helping individuals make informed decisions about insurance and benefits.
      • Aflac offers flexible benefits that can be tailored to meet the needs of different businesses.
      • Disability insurance is important in protecting employees and insulating employers from potential liabilities.
      • The Aflac duck is an iconic symbol of the company's branding.
      • Comprehensive benefits can support employees' financial well-being and contribute to employee retention.

      • CHAPTERS:

        00:00 Introduction to Homegrown Hustle

        01:44 Samantha's Background and Experience

        02:41 Early Years on the Goat Farm

        06:16 Haiti Mission Trip and Impact

        09:10 Starting a Goat Farm in Haiti

        25:56 Becoming an Agent at Aflac

        27:23 Passion for Aflac's Mission

        29:47 The Importance of Education in Insurance and Benefits

        36:36 Responsible Education and Preventing Bankruptcies

        43:55 The Iconic Aflac Duck and Branding

        46:16 Comprehensive Benefits for Employee Financial Well-being

        54:14 The Significance of Disability Insurance


        GUEST RESOURCES:

        Facebook - https://www.facebook.com/samanthamaroisjean

        Linkedin - https://www.linkedin.com/in/samanthamaroisjean/

        Website - http://aflac.com


        1 hr
      • Episode 24 - Strive & Thrive: Gina Horkey's Entrepreneurial Odyssey

        SUMMARY:

        Gina Horkey shares her journey as a serial entrepreneur, from starting her first business at a young age to her current ventures in freelance writing and virtual assistance. She discusses the challenges she faced growing up in a poor household and how it motivated her to strive for success. Gina emphasizes the importance of taking action and embracing failure as a learning opportunity. She also highlights the significance of being authentic and not people-pleasing in both personal and professional relationships. Gina discusses the importance of mindset and belief patterns in achieving health and weight loss goals. She emphasizes the need for awareness and introspection to uncover the root causes of unhealthy habits. Gina also shares her journey as an entrepreneur, from starting a virtual assistant business to transitioning into health coaching. She highlights the value of human-to-human experiences in service-based businesses and the importance of being of service to others. Gina provides insights into balancing technology and mental health, particularly in relation to children, and recommends the book 'Worthy' by Jamie Kern Lima.


        KEY TAKEAWAYS:

        • Growing up in poverty can be a powerful motivator to strive for success.
        • Taking action and embracing failure are key to entrepreneurial success.
        • Being authentic and true to oneself is important in personal and professional relationships.
        • Avoid people-pleasing and prioritize honesty and authenticity in interactions with others. Mindset and belief patterns play a crucial role in achieving health and weight loss goals.
        • Awareness and introspection are key to uncovering the root causes of unhealthy habits.
        • Being of service to others is a fulfilling and valuable aspect of entrepreneurship.
        • Balancing technology and mental health, especially for children, requires careful consideration and setting boundaries.
        • The book 'Worthy' by Jamie Kern Lima is recommended for personal growth and self-worth.

        • CHAPTERS:

          00:00 Introduction to Homegrown Hustle

          00:45 Gina Horky's Background and Current Business

          01:15 Gina's Early Business Ventures and Motivation

          06:14 Choosing a Different Path and Becoming a Life Coach

          07:19 Transitioning to Virtual Assistance and Selling a Business

          16:07 Launching Fully Booked VA and Embracing Opportunities

          30:04 The Fear of Failure and Embracing Failure as a Learning Opportunity

          34:18 The Importance of Authenticity and Avoiding People-Pleasing

          35:42 The Power of Mindset

          46:29 The Best Diet is the One You Don't Stop

          50:41 The Importance of Awareness

          52:34 Creating a Vision for the Future

          59:01 Learn, Do, Teach

          01:06:37 Striving for Excellence


          GUEST RESOURCES:

          Facebook - https://www.facebook.com/gina.horkey

          Linkedin  - https://www.linkedin.com/in/gina-horkey/

          Instagram - https://www.instagram.com/gina.horkey/

          Twitter - https://twitter.com/Gina_Horkey

          Website - https://undermuscled.com/

           


          1 hr 12 min
        • Episode 23 - Mastering the Mental Game: Scott Welle , A Journey from Sports Psychology to Business Leadership

          SUMMARY:

          Scott Welle, a bestselling author, speaker, and performance coach, shares his journey from studying psychology to becoming a sports psychologist and eventually transitioning into motivational speaking and coaching business leaders. He emphasizes the importance of applying the principles of sports psychology to business and life, such as focusing on self-awareness, adapting to change, and mastering the mental game. Scott also discusses imposter syndrome and the need to balance comparison with a focus on personal growth and continuous improvement. He shares insights on crafting customized presentations and the impact of his work on changing lives.


          KEY TAKEAWAYS:

          • Apply the principles of sports psychology to business and life to achieve success.
          • Focus on self-awareness and adaptability to navigate change and challenges.
          • Balance comparison with personal growth and continuous improvement.
          • Craft customized presentations to resonate with specific audiences.
          • Embrace the infinite game mindset and focus on mastery and continuous improvement.
          • Overcome imposter syndrome by shifting from emotional to logical thinking and recognizing your accomplishments.
          • Hustle in business means persistently pursuing your goals despite obstacles and distractions.

          • CHAPTERS:

            00:00 Introduction to Homegrown Hustle

            00:45 Scott Welly's Background and Journey

            13:58 Navigating Change and Overcoming Imposter Syndrome

            28:19 Embracing the Infinite Game Mindset

            32:06 The Power of Self-Awareness and Adaptability

            39:02 Changing Lives through Motivational Speaking and Coaching

            42:46 Defining Hustle in Business


            GUEST RESOURCES:

            Facebook -  https://facebook.com/scottwelle

            Instagram - https://instagram.com/scottwelle

            Linkedin - https://linkedin.com/in/scottwelle

            X - https://twitter.com/scottwelle

            Youtube - https://youtube.com/scottwelle

            Website - https://scottwelle.com

            44 min
          • Episode 22 - From Side Hustle to Success: Curtis Larson, Founder of Marigold Home Inspections

            SUMMARY:

            Curtis Larson, a successful entrepreneur in the home inspection industry, shares his journey and insights on growing a business. He started Marigold Home Inspections as a side hustle and eventually turned it into a thriving company with 20 employees. Larson emphasizes the importance of consistency, customer service, and building personal relationships with clients. He also discusses the expansion of his business into radon mitigation and the challenges and opportunities that come with scaling a company. Larson's advice for aspiring entrepreneurs includes questioning everything, seeking support and advice, and making decisions based on passion and analytics. Curtis Larson, owner of Marigold Home Inspections, discusses the importance of focus, attention to detail, and continuous improvement in business. He emphasizes the need to prioritize and make decisions based on what is most important in life. Larson shares his journey of building Marigold Home Inspections into an A+ company and the key factors that contributed to its success, including caring about the little details, being humble enough to admit when you don't know the answer, and consistently getting positive reviews. He also talks about the expansion of his business into preventative maintenance inspections for townhouse associations and the opportunities for growth in the home inspection industry.


            KEY TAKEAWAYS:

            • Consistency is key in business, whether it's in customer service, operations, or sales.

            • Building personal relationships with clients and going beyond transactional interactions can lead to long-term success.

            • Opportunities for business growth can be found by identifying niche markets and leveraging existing lead sources.

            • Questioning everything and seeking advice from mentors and peers can help make informed decisions.

            • Passion and analytics should guide decision-making, and it's important to jump into opportunities when they align with both.

            • Having a strong support system and sounding board is crucial for avoiding shiny object syndrome and staying focused on the right path.

            • An accounting background can provide an advantage in assessing business opportunities and making informed decisions.

            • Scaling a business requires attention to detail and addressing inefficiencies to ensure all aspects of the company are running smoothly. Focus on what is most important in life and make decisions based on those priorities.

            • Caring about the little details and being humble enough to admit when you don't know the answer are key factors in building a successful company.

            • Positive reviews can have a significant impact on business growth.

            • Expanding into related services and exploring opportunities outside the primary market can lead to further growth.

            • Consistency and continuous improvement are essential for long-term success in business.


            • CHAPTERS:

              00:00 Introduction to Homegrown Hustle

              07:45 The Importance of Passion and Enjoying Work

              16:23 Expanding into Radon Mitigation

              30:35 Exploring Opportunities for Growth in the Home Inspection Industry


              GUEST RESOURCES:

              Facebook - https://www.facebook.com/marigoldhomeinspections

              Instagram - https://www.instagram.com/marigoldhomeinspections/

              Linkedin - https://www.linkedin.com/company/marigold-home-inspections/

              Website - www.marigoldhomeinspections.com


              49 min
            • Episode 21 - The Grit of a Hustler: Resilience and determination of a true hustler in Ekeze Enubuzor

              SUMMARY:

              KZ, a top salesman, shares his journey and insights into B2B sales. He emphasizes the importance of caring for clients and the organization, as well as the value of human connection in a world of AI and robots. KZ discusses how he differentiates himself in a commoditized market and shares his experiences in various sales roles. He also reflects on his early entrepreneurial ventures and the lessons he learned from them. The conversation touches on the themes of passion, purpose, grit, and the power of connections. In this conversation, KZ shares his journey from working long hours in a job without a degree to becoming a successful sales executive. He emphasizes the importance of college and how it opened his eyes to the value of education. KZ also discusses the life-changing moment when he found out he was going to be a father and how it shifted his priorities. He shares insights into the sales process, including the importance of velocity and efficiency, and the need to make a high volume of calls to increase the chances of success. KZ also emphasizes the importance of structuring your time and knowing your numbers in sales. He shares his own experience of being challenged by a manager and how it led him to take control of his sales process. KZ defines hustle in sales as getting dirty, grinding, and doing whatever others won't when no one's watching.


              KEY TAKEAWAYS:

              • Caring for clients and the organization is key to being a top salesman.
              • Human connection and the ability to provide valuable advice are important differentiators in a commoditized market.
              • Entrepreneurship is about finding what you're passionate about and turning it into a career that doesn't feel like work.
              • Hustle is about having grit and being willing to work hard to achieve your goals.
              • Creating connections and bringing people together can lead to success in business and in life. College can provide valuable insights and opportunities for personal and professional growth.
              • Becoming a parent can change one's perspective and priorities in life.
              • In sales, velocity (the number of calls made) and efficiency (the effectiveness of communication) are key to success.
              • Structuring your time and knowing your numbers are crucial in sales.
              • Being challenged can lead to personal growth and taking control of one's sales process.
              • Hustle in sales means going above and beyond, doing what others won't, and putting in the necessary work.
              • CHAPTERS:

                00:00 The Power of Caring in Sales

                09:14 The Grit of a Hustler

                15:50 Creating Connections for Success

                33:39 Structuring Time and Knowing Your Numbers in Sales

                43:04 The Power of Being Challenged and Taking Control


                GUEST RESOURCES:

                Facebook: https://www.facebook.com/ekeze.enubuzor

                Instagram: https://www.instagram.com/eakayzie/

                Linkedin: https://www.linkedin.com/in/ekeze


                49 min
              • Episode 20 - From Lawns to Bugs: The Entrepreneurial Journey of Jonas Olson, CEO of Turf Badger and Host of Pest Control Millionaire Podcast

                SUMMARY:

                Jonas Olson, CEO of Turf Badger and host of the Pest Control Millionaire podcast, shares his journey from starting a lawn care company to building a successful pest control business. He emphasizes the importance of believing in oneself and thinking big. Jonas discusses the evolution of his business and the lessons he has learned along the way, including the value of access to capital, partnerships, and time management. He also highlights the significance of mindset, perseverance, and the willingness to do hard work. Jonas shares his passion for coaching and mentoring others, both in business and in sports.

                KEY TAKEAWAYS:

                • Believe in yourself and think big
                • Access to capital and partnerships are crucial for business growth
                • Time management and structure are essential for success
                • Mindset, perseverance, and the willingness to do hard work are key
                • Coaching and mentoring others can lead to personal and professional growth
                • CHAPTERS:

                  00:00 Introduction and Podcast Purpose

                  07:55 Scaling the Pest Control Business and Making Tough Decisions

                  27:13 The Power of Consistency and Building a Strong Team

                  34:17 Lessons Learned and Advice for Others


                  GUEST RESOURCES:

                  Facebook- https://facebook.com/jonas.olson.18

                  Instagram- https://www.instagram.com/jonasolsonofficial/

                  Linkedin- https://www.linkedin.com/in/jonas-olson-00b34b8b/

                  Twitter - https://twitter.com/badgerturf?lang=en

                  Youtube= https://www.youtube.com/@pestcontrolmillionaire/featured

                  Website: http://www.pestcontrolmillionaire.com


                  41 min
                • Episode 19 - Driven Success: The Journey of Daniel Felt and the Power of Goal Setting

                  Daniel Felt, owner of Kura Homes, shares his journey and the importance of setting goals and staying focused. He discusses his competitive nature and how it has driven him to achieve success in various areas of his life. Daniel emphasizes the power of writing down goals and regularly evaluating progress. He also talks about his experience working with his brother and the lessons he learned about defining roles and effective communication. In this conversation, Daniel Felt, the founder of Kura Home, shares his journey of starting and growing a routine home maintenance company. He discusses the challenges of working with family, the importance of saying no to the wrong opportunities, and the value of focusing on a specific niche. Daniel also talks about the transition from franchising to licensing and the impact of social media on his business. He shares his goals for the future and offers insights on the power of consistency and authenticity in marketing.


                  KEY TAKEAWAYS:

                  • Setting goals and staying focused are key to achieving success in any area of life.
                  • Writing down goals helps to clarify and prioritize what you want to achieve.
                  • Regularly evaluating progress and making adjustments is essential for staying on track.
                  • Working with family requires clearly defined roles and effective communication. Respect and allow space for the person who built the business
                  • Saying no to the wrong opportunities is crucial for success
                  • Focusing on a specific niche can lead to growth and success
                  • Transitioning from franchising to licensing can be a strategic move
                  • Consistency and authenticity in social media can generate business
                  • Setting and adjusting goals is essential for progress
                  • CHAPTERS:

                    00:00 Introduction to Homegrown Hustle

                    01:14 Daniel's Background and Motivation

                    05:02 Staying Focused and Evaluating Progress

                    08:24 The Importance of Writing Down Goals

                    27:51 Navigating Challenges and Relationships in a Family Business

                    29:16 The Power of Saying No and Focusing on a Niche

                    32:42 Transitioning from Franchising to Licensing

                    36:06 Growing Rapidly and Dealing with Complexity

                    38:58 Lessons Learned from Failed Franchising Attempt

                    41:21 Setting and Adjusting Goals for Long-Term Success

                    43:18 Harnessing the Power of Social Media for Business Growth


                    GUEST RESOURCES:

                    Facebook: https://www.facebook.com/KuraHomeMaintenance/

                    Linkedin: https://www.linkedin.com/in/daniel-felt-43272947/

                    Twitter: https://twitter.com/KuraHome?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

                    Youtube: https://www.youtube.com/channel/UC3rKDatE51PpSaNbhuPVjTQ

                    Website: https://www.kurahome.com/

                    56 min
                  • Episode 18 - Joel Swanson - Visionary & Integrator Dynamics: Driving Business Transformation

                    In this episode of Homegrown Hustle, host Matt Eickman interviews Joel Swanson, an EOS implementer, about the roles of visionaries and integrators in business. They discuss the importance of visionaries in driving transformational change and the challenges they face in effectively communicating their vision. They also explore the role of integrators in executing the vision and the need for adaptability and change in business. The conversation highlights the value of both roles and the importance of maximizing strengths and partnering with complementary roles. In this conversation, Joel discusses the power of diversity and disagreement within a team, emphasizing the importance of having a framework and ground rules for effective communication. He highlights the value of open, honest, and vulnerable communication and the role of healthy conflict in strengthening teams. Joel also emphasizes the need for prioritization and execution in business, as well as the importance of determining the magnitude of impact when setting goals. He shares insights on the role of an EOS implementer and the factors to consider when selecting a coach or consultant. Finally, he defines hustle as consistent and steady progress towards goals.


                    KEY TAKEAWAYS:

                    • Visionaries play a crucial role in driving transformational change in businesses.

                    • Integrators are responsible for executing the vision and managing the day-to-day operations.

                    • Visionaries need to overcome challenges in effectively communicating their vision and being disciplined about taking time to see the horizon.

                    • Integrators need to understand and support the visionaries while also managing the team and ensuring execution.

                    • Maximizing strengths and partnering with complementary roles is key to success in business. Diversity and disagreement within a team can lead to better outcomes and decision-making.

                    • Establishing a framework and ground rules for communication is crucial for success in a visionary-integrator relationship.

                    • Open, honest, and vulnerable communication is essential for building trust and achieving goals.

                    • Prioritization and execution are key to driving progress and achieving results in business.

                    • Selecting the right coach or consultant requires considering both the program offering and the chemistry with the person.


                    • CHAPTERS:

                      00:00 Introduction to Homegrown Hustle

                      01:14 Joel Swanson's Background and Introduction to EOS

                      05:10 The Role of Integrators in Business

                      08:27 The Value of Visionaries and Overcoming Challenges

                      11:19 Helping Visionaries Communicate Their Vision

                      15:15 Experience and Evolution as an EOS Implementer

                      22:35 The Importance of Taking Time to See the Horizon

                      26:27 The Need for Adaptation and Change in Business

                      28:50 The Role of Integrators and Challenges They Face

                      33:38 Maximizing Strengths and Partnering with Complementary Roles

                      34:36 The Power of Diversity and Disagreement

                      36:04 The Importance of Establishing a Framework

                      37:30 Solving the Lack of Framework

                      38:26 Creating Ground Rules for Effective Communication

                      39:23 The Importance of Open, Honest, and Vulnerable Communication

                      41:18 The Value of Healthy Conflict

                      42:47 Balancing Emotion and Logic in Conflict Resolution

                      44:16 Foundational Tools of Execution

                      45:41 Prioritizing and Focusing on Key Objectives

                      49:05 Determining the Magnitude of Impact

                      51:04 Considering Financials in Decision-Making

                      52:58 The Role of the EOS Implementer

                      53:26 Differentiating EOS from Other Coaching Platforms

                      54:21 Selecting the Right Coach or Consultant

                      56:42 Building Trust and Chemistry with a Coach

                      58:35 Determining the Need for a Coach

                      01:00:01 The Definition of Hustle


                      GUEST RESOURCES:

                      Linkedin - https://www.linkedin.com/in/joel-swanson/

                      Website - https://www.eosworldwide.com/joel-swanson


                      1 hr 9 min
                    • Episode 17 - Chris Knight - Hustle and Heart: From Badge to Business

                      SUMMARY:

                      In this episode, host Matt Eickman interviews Chris Knight, a former police officer turned car salesman. Chris shares his top three favorite stories from his 16 years as a police officer, including a bank robbery, a fight with a suspect, and a car crash. He also discusses the injuries that led to his career change and the misconceptions people have about police officers. Chris explains how his training as an officer helps him in his current role as a car salesman, particularly in reading people's stress levels and effectively communicating with customers. He offers advice for calling 911 and emphasizes the importance of staying calm in emergency situations. The episode concludes with a discussion on the role of dispatchers and the time between calling 911 and police arrival. In this conversation, Chris Knight shares insights from his 16-year career in law enforcement and his current role in auto sales. He emphasizes the importance of building trust and verifying information in any situation. Chris also discusses his journey to finding purpose in law enforcement and the decision to pursue a career in the field. He provides an overview of the training process at the police academy and the continuous learning of new tools and technologies. Chris highlights the significance of metacognition in daily life and the value of listening to and understanding children. He concludes by encouraging individuals to embrace a different grind and seek out professionals who prioritize customer satisfaction.


                      KEY TAKEAWAYS:

                      • Former police officers bring valuable skills and experiences to other professions, such as sales.

                      • Reading people's stress levels and effectively communicating are essential skills for both police officers and salespeople.

                      • When calling 911, trust your gut and call for help earlier rather than later.

                      • Stay calm and provide clear and concise information when communicating with dispatchers during emergency situations.


                      • CHAPTERS:

                        00:00 Introduction

                        01:13 Top Three Stories as a Police Officer

                        05:04 Being Called 'Baby Cop'

                        06:03 Helping Others in Emergency Situations

                        07:30 Misconceptions about Police Officers

                        08:25 Transition to Car Sales

                        10:20 Reading People's Stress Levels

                        13:43 Communication Skills

                        15:31 Advice for Calling 911

                        20:23 Handling Stressful Situations

                        22:45 The Time Between Calling 911 and Police Arrival

                        23:45 Building Trust and Verifying Information

                        27:06 Finding Purpose in Law Enforcement

                        29:01 Choosing a Career in Law Enforcement

                        30:26 Training at the Police Academy

                        31:53 Learning New Tools and Technologies

                        33:22 Testing and Evaluating Skills

                        36:08 Applying Metacognition in Daily Life

                        39:30 Listening to and Understanding Children

                        42:19 Reflecting on Reactions and Responses

                        45:16 Embracing a Different Grind

                        46:11 Closing Remarks


                        GUEST RESOURCES:

                        Website - www.coonrapidschrysler.net


                        47 min

                      About Homegrown Hustle

                      From the publisher's feed

                      "Homegrown Hustle" is your window into the journeys of local business leaders, hosted by Matthew Eickman. This podcast goes beyond the surface, exploring the motivations and commitments of…