Homegrown Hustle

By Matthew EickmanBusiness Entrepreneurship

Homegrown Hustle episodes

June 27, 2024Episode 35 (Mini Podcast) The Value of Community Building in Growing a Business With EXP Realty
SUMMARY:
Tyler Miller and TK discuss their partnership and the unique business model of EXP Realty. They highlight the value of the community and support system within EXP, as well as the opportunity for growth and profitability. They emphasize the importance of culture, collaboration, and mentorship in their team. They also mention the script battle master class they hold and the value they provide to their agents. Overall, they encourage agents looking to level up to consider joining EXP Realty.

KEY TAKEAWAYS:
EXP Realty offers a unique business model with a strong community and support system.

Culture, collaboration, and mentorship are key factors in building a successful team.

The script battle master class is a valuable training opportunity for agents.

EXP Realty provides the opportunity for growth and profitability.

Joining EXP Realty allows agents to tap into a network of experienced professionals and learn from their success.

CHAPTERS:
00:00 Introduction and Partnership
02:18 The Unique Business Model of EXP Realty
05:05 Cultivating a Community and Providing Value
08:31 The Opportunity for Growth and Profitability
09:51 Supporting and Mentoring Agents
10:50 The Learning Curve and Building a Profitable Team
12:19 The Power of EXP Realty
13:44 Helping Struggling Team Leaders
14:40 Having Fun and Giving Back
15:01 Conclusion

GUEST RESOURCES:
Tyler Miller:
Website - https://www.tylermillerteam.com/
Linkedin - https://www.linkedin.com/in/tylermillerteam/
Facebook - https://www.facebook.com/Tsmiller11
Instagram - https://www.instagram.com/tyler_miller_realtor/

TK:
Website - https://www.tkhomesmn.com/
Facebook - https://www.facebook.com/taylor.kielty.5
Instagram - https://www.instagram.com/tksells_/
16 min
June 21, 2024Episode 34 Winning Cross-Selling Strategies With Cody Essig of Waterfront Solutions
SUMMARY:
Cody Essig, CEO of Waterfront Solutions and partner in Storage Near Me, shares his experience in the dock installation and marine industry. He discusses the challenges of operating in a seasonal industry and the importance of customer satisfaction. Cody also talks about the cross-selling opportunities in the industry and the benefits of being a one-stop shop for customers. He emphasizes the significance of building relationships with competitors and the importance of taking the high road. Cody shares his insights on the importance of organization and the need for systems and processes in the business. He also discusses the value of being adaptable and problem-solving on the go. Cody discusses the importance of having skilled teams and efficient equipment in the dock and lift installation business. He emphasizes the need to stay at the leading edge of the industry by researching new products and innovations. Cody also talks about the impact of boat sales on his business and the challenges of selling and installing docks. He shares his plans for expansion, including exploring opportunities in other lakes and starting an aquatic pest control company. Cody also discusses the issues caused by zebra mussels and the potential for growth in the boat storage industry.

KEY TAKEAWAYS:
Operating in a seasonal industry requires careful planning and efficient scheduling to meet customer demands.

Cross-selling additional services to existing customers can be a valuable revenue stream.

Building relationships with competitors can lead to mutually beneficial partnerships and a better industry reputation.

Organization and the implementation of systems and processes are crucial for business success.

Being adaptable and problem-solving on the go are essential skills for entrepreneurs. Having skilled teams and efficient equipment is crucial for success in the dock and lift installation business.

Staying at the leading edge of the industry requires continuous research and staying updated on new products and innovations.

Boat sales have a significant impact on the dock and lift installation business, as more boats lead to increased demand for docks and lifts.

Expanding the business to other lakes and starting new ventures, such as an aquatic pest control company, can provide opportunities for growth.

The presence of zebra mussels and other invasive species poses challenges and impacts the ecosystem of lakes.

The boat storage industry has potential for growth, and strategic partnerships can help in expanding the business.

CHAPTERS:
00:00 Introduction to Homegrown Hustle
00:44 Cody's Experience in the Dock Installation and Marine Industry
05:26 Cross-Selling Opportunities and Customer Satisfaction
08:47 Building Relationships with Competitors
09:43 Logistics and Sales in the Business
14:43 Lessons Learned and the Importance of Organization
23:33 The Value of Adaptability and Confidence
26:59 Skilled Teams and Efficient Equipment
29:24 Staying at the Leading Edge of the Industry
31:45 The Impact of Boat Sales
36:33 Expanding and Starting New Ventures
39:20 Challenges and Impact of Zebra Mussels
44:30 The Potential for Growth in the Boat Storage Industry

GUEST RESOURCES:
Facebook:
https://www.facebook.com/WaterfrontSolutions?mibextid=LQQJ4d
https://www.facebook.com/StorageNearMeLLC?mibextid=LQQJ4d

Website:
https://stornearme.com
https://waterfrontsolutions.biz/
55 min
June 20, 2024Episode 33 (Mini Podcast) Creating Business Development Opportunities for Small Business Owners With Samantha Peluso Wright
SUMMARY:
Samantha Peluso Wright discusses LEAD Network Professionals, a networking organization she co-founded to provide small business owners and solopreneurs with personal and business development opportunities. LEAD offers smaller pods for networking, expert-led masterminds, workshops, and networking events. Samantha also talks about her full-time job at Garage Doors Plus and how she manages her busy schedule through time blocking. She also shares her passion for outdoor cooking and being a social media influencer. The conversation concludes with Samantha emphasizing the importance of focus and perseverance in business.

KEY TAKEAWAYS:
LEAD Network Professionals provides personal and business development opportunities for small business owners and solopreneurs.

LEAD offers smaller networking pods, expert-led masterminds, workshops, and networking events.

Time blocking is an effective strategy for managing a busy schedule.

Garage Doors Plus offers a wide range of services for residential, commercial, HOAs, property management, and storage units.

Samantha is passionate about outdoor cooking and shares her recipes on social media.

Focus and perseverance are key to achieving business goals.

CHAPTERS:
00:00 Introduction and LEAD Network Professionals
02:44 Garage Doors Plus
04:01 Benefits of Joining LEAD
05:37 Time Blocking for Productivity
08:01 Garage Doors Plus Services
09:06 Starting LEAD Network Professionals
10:28 Becoming a Social Media Influencer
11:39 Growing LEAD Network Professionals
14:55 The Meaning of Hustle
15:45 Conclusion

GUEST RESOURCES:
Linkedin - https://www.linkedin.com/in/samanthapelusowright/
Instagram - https://www.instagram.com/samipeluso/
Facebook - https://www.facebook.com/samantha.wright.94801
17 min
June 14, 2024Episode 32 - Winning Real Estate Management Strategies For Revenue Growth With Ben Feret
SUMMARY:
Minnesota Capital Management started with a vision to own 20 properties in 10 years, but quickly grew due to learning and financing challenges. The team, consisting of corporate professionals, had to learn how to fix up houses and run a real estate business through trial and error. They eventually transitioned to investing in larger deals and sought mentorship from Alex Eaton, who was ahead in the real estate investment game. The team then ventured into the ex-golf business, facing challenges in team management and defining the company culture. Despite setbacks, they continued to push forward and now have six successful locations. Ben Feret, co-founder of X-Golf Minnesota and Minnesota Capital Management, discusses the revenue opportunities and growth strategies for his businesses. X-Golf offers indoor golf simulators and entertainment spaces for private events, while Minnesota Capital Management focuses on real estate investments. Ben shares how they have expanded their revenue streams by hosting private events, implementing a membership program, and marketing their services. He also talks about the importance of having a clear vision and setting goals for the future. Despite the challenges and constant problem-solving, Ben remains humble and focused on enjoying life.

KEY TAKEAWAYS:
Starting small and learning through trial and error can lead to significant growth in the real estate business.

Mentorship is crucial for learning from others' mistakes and gaining valuable insights.

Being open to new opportunities and adapting to challenges is essential for business growth.

Hiring the right people and developing a strong company culture are key factors in building a successful team.

Persistence and resilience are necessary to overcome setbacks and continue pushing forward. X-Golf Minnesota offers indoor golf simulators and entertainment spaces for private events, providing additional revenue opportunities.

Implementing a membership program has helped stabilize revenue and attract regular customers.

Marketing efforts, including paid Google and meta marketing, are crucial for driving business in a competitive market.

Having a clear vision and setting goals is important for long-term success and growth.

Remaining humble and enjoying life's experiences is key to staying motivated and overcoming challenges.

CHAPTERS:
00:00 Introduction and Background
03:07 Growing in the Real Estate Business
09:16 Venturing into the Ex-Golf Business
12:04 Building a Strong Team and Company Culture
25:20 Exploring Revenue Opportunities and Growth Strategies
28:58 Diversifying Revenue Streams with Private Events and Memberships
32:38 Driving Business through Effective Marketing
37:12 Expanding Real Estate Investments Out of State
41:29 Setting a Clear Vision and Goals for Long-Term Success
46:45 Staying Humble and Enjoying the Journey

GUEST RESOURCES:
Facebook.com - https://www.facebook.com/xgolfchamplin
Instagram- https://www.instagram.com/xgolf.minnesota/
Linkedin - https://www.linkedin.com/company/xgolf-minnesota
Website - http://playxgolf.com
50 min
June 13, 2024Episode 31 (Mini Podcast) How to Enhance Client Relationships to Scale Your Real Estate Business With Be Realty
SUMMARY:
Be Realty is a boutique real estate agency that focuses on creating a family-like atmosphere and building strong relationships with clients. The founders, Brittney Shull and Autumn Stamson, emphasize the importance of trust and personal connection in their business. They have a team of agents who support each other and prioritize work-life balance. In addition to their real estate work, they have also launched a magazine called Skipper Living, which helps them connect with local businesses and provide valuable resources to their clients. Their approach to real estate is centered around community involvement, volunteering, and going the extra mile for their clients.

KEY TAKEAWAYS:
Building strong relationships and trust with clients is crucial in the real estate industry.

Creating a family-like atmosphere within the agency can lead to a more enjoyable and productive work environment.

Community involvement and volunteering can help build connections and support local businesses.

Going the extra mile for clients, such as providing additional services or thoughtful gifts, can lead to referrals and long-term relationships.

CHAPTERS:
00:00 Introduction to Be Realty
03:11 Door Knocking and Building Relationships
06:32 Community Involvement and Events
09:19 The Importance of Being a Team Player
11:41 Going the Extra Mile for Clients
13:19 Conclusion and Support for Local Businesses

GUEST RESOURCES:
Brittany Schull
Facebook - https://www.facebook.com/brittneyshullrealtor
Instagram - https://www.instagram.com/brittneyshull/
Website - http://yourbstfriends.com

Autumn Murphy Stamson
Facebook - https://www.facebook.com/autumn.murphystamson
Instagram - https://www.instagram.com/autumnstamsonrealtor/
14 min
June 07, 2024Episode 30 - Scaling Success: How Josh Ferri Built Lakeside Decking in Record Time
SUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman interviews Josh Ferri, the CEO of Lakeside Decking. They discuss how Josh was able to build a team and remove himself from the day-to-day operations of the business in just one year. Josh attributes his success to seeking outside advice and help, specifically through joining the Legacy Decks Academy. He talks about the importance of having a mentor or coach who can provide guidance and help prevent problems from happening. They also discuss the importance of pricing your services correctly and the value of networking and building relationships within the industry. In this conversation, the host and guest discuss various aspects of running a deck building business. They talk about the importance of specialization and focusing on one's core expertise. The guest emphasizes the need to constantly learn and stay updated on industry trends and new products. They also discuss the significance of building trust with clients and providing a high-quality customer experience. The guest shares insights into their hiring process and the importance of finding employees who align with the company's values. They also touch on the challenges and rewards of being an entrepreneur and the importance of hustle in building a successful business.

KEY TAKEAWAYS:
Seeking outside advice and help can help prevent problems and accelerate business growth.

Having a mentor or coach who specializes in your industry can provide valuable guidance and support.

Proper pricing is essential for covering costs, meeting overhead, and ensuring future growth.

Networking and building relationships within the industry can lead to new opportunities and resources. Specializing in a specific area of expertise, such as deck building, can set a business apart from competitors and attract clients who value specialized knowledge and skills.

Continual learning and staying updated on industry trends and new products is crucial for providing the best service to clients and maintaining a competitive edge.

Building trust with clients is essential for long-term success. Being honest, transparent, and delivering on promises helps establish trust and fosters strong client relationships.

Creating a high-quality customer experience involves clear communication, setting expectations, and providing a smooth and well-defined process from start to finish.

Hiring employees who align with the company's values and have the necessary skills and expertise is key to maintaining quality and delivering exceptional service.

Being an entrepreneur requires a willingness to take risks, learn from failures, and constantly adapt and improve. Hustle is essential in building and growing a successful business.

CHAPTERS:
00:00 Building a Team and Removing Yourself from Day-to-Day Operations
08:21 The Value of Seeking Outside Advice and Help
09:19 The Importance of Proper Pricing
31:01 The Power of Specialization and Expertise
32:55 Deck Building in Minnesota
35:16 The Challenges of Taking Risks
37:52 The Confidence to Take on Challenges
41:42 Building Trust and Saying No
47:57 Providing a High-Quality Customer Experience
52:33 Hiring Employees Who Align with Company Values
58:43 The Challenges and Rewards of Entrepreneurship
01:00:05 The Role of Hustle in Building a Successful Business

GUEST RESOURCES:
Facebook - https://www.facebook.com/lakesidedecking?mibextid=LQQJ4d
Instagram - https://www.instagram.com/lakesidedecking?igsh=MWhmNWk2OGZtNWI1NQ%3D%3D&utm_source=qr
Website: http://lakesidedecking.com/
1 hr 3 min
June 06, 2024Episode 29 (Mini Podcast) -Community Connections: Mary Beck on Senior Support and Chamber Success
SUMMARY:
Mary Beck, a certified lead ambassador for Forest Lake Chamber, shares her experience serving the community and organizing the Forest Lake Senior Seminar and Expo. She discusses her role as a certified senior real estate specialist and the challenges of downsizing for seniors. Mary also highlights the importance of networking and the benefits of joining the chamber.

KEY TAKEAWAYS:
The role of a certified lead ambassador for Forest Lake Chamber

Organizing the Forest Lake Senior Seminar and Expo

Challenges and importance of downsizing for seniors

The value of networking and benefits of joining the chamber

CHAPTERS:
00:00 Community Engagement and Chamber Involvement
02:22 Senior Seminar and Expo Organization
03:20 Challenges of Downsizing for Seniors
05:07 The Power of Networking and Chamber Benefits

GUEST RESOURCES:
Website - Www.marybecksells.com
14 min
May 31, 2024Episode 28 - Beauty Marketing Strategies From Aesthetician Breanne McDade
SUMMARY:
Breanne McDade, owner and holistic aesthetician of Divine Aesthetics, shares her journey of moving from Pennsylvania to Minnesota to be with her long-distance boyfriend and starting her business. She specializes in holistic facials that incorporate relaxation, natural products, and massage. Breanne differentiates herself from other estheticians by focusing on the holistic aspect and creating a calm and intimate environment for her clients. She has found success through social media and word of mouth marketing. Breanne emphasizes the importance of authenticity and creating a content schedule to consistently post quality content. Brianna shares her experiences and advice for starting a business in a new location. She emphasizes the importance of planning and strategy, as well as staying in a state of gratitude. Brianna also discusses her success with the Olive Tree People product line and how she has built a team through network marketing. She talks about her vision for her business, including traveling to do facials and events. Brianna encourages listeners to follow their dreams and never give up.

KEY TAKEAWAYS:
Holistic aesthetics focuses on treating the client as a whole and creating a relaxing and calming environment.

Authenticity is key in attracting the right clients and building a supportive community.

Creating a content schedule and consistently posting quality content on social media can help attract clients and grow a business.

Building a team of supportive individuals with different specialties can contribute to business success. Take the time to plan and come up with a strategy for your business.

Stay in a state of gratitude and be present in the moment.

Network marketing can be a successful business model.

Traveling to do facials and events can be a unique service model.

Follow your dreams and never give up.

CHAPTERS:
00:00 The Journey of a Holistic Esthetician: From Transition to Success
08:19 Social Media Marketing and Business Growth
33:42 Following Your Dreams: The Key to Business Success

GUEST RESOURCES:
Facebook: https://www.facebook.com/breanna.mcdade
Instagram: https://www.instagram.com/divineesthetician/
Youtube: https://www.youtube.com/@divineesthetician
Website: thedivineesthetics.glossgenius.com
36 min
May 30, 2024Episode 27 (Mini Podcast) - Becca Naill on Revolutionizing Transaction Management
SUMMARY:
Becca Naill, founder of Contract to Close, discusses her unique business model of providing transaction management services for real estate agents. She shares insights into the challenges agents face, the value her company brings, and her plans for the future. The conversation delves into the details of real estate transactions, the organic growth of her business, and her passion for teaching.

🌐 Website:
https://abrakadabraenvironmental.com/our-community/podcasts/homegrown-hustle/

🎤 Please leave us a rating, a review and subscribe on Apple Podcast - https://podcasts.apple.com/us/podcast/homegrown-hustle/id1715774348

KEY TAKEAWAYS:
Real estate agents often struggle with the administrative details of contract writing and transaction management, which is where Contract to Close provides value.

Becca's business has grown organically through word of mouth and collaboration within the real estate agent space, without the need for extensive marketing.

Her background as a teacher has influenced her approach to teaching transaction management to real estate agents and her plans for the future.

The conversation highlights the challenges and unique situations that arise in real estate transactions, showcasing the value of a dedicated transaction management service.
CHAPTERS:
00:00 Introduction and Business Overview
03:04 The Value of Transaction Management Services
08:53 Challenges Faced by Real Estate Agents
10:46 Organic Growth and Future Plans

GUEST RESOURCES:
Website - http://www.contracttoclosemn.com
14 min
May 24, 2024Episode 26 - From Blue-Collar Challenges to CEO Mindset: Scaling Success with Paul Childers
SUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman interviews Paul Childers, CEO of Blue Sky Biz Solutions and host of the Roll Up and Roll Out Podcasts. They discuss the challenges faced by business owners, particularly in the blue-collar industry, and the importance of understanding financials, sales, and marketing. Paul shares his insights on scaling a business, delegating tasks, and the mindset shift required to transition from being self-employed to being a CEO. He also emphasizes the value of finding ideal clients and the need for financial transparency within a company. In this conversation, Paul Childers and Matt Eickman discuss the importance of branding, community involvement, and customer experience in growing a successful business. They emphasize the need for business owners to give free value, be active in their communities, and build trust with their customers. They also highlight the significance of having a clear plan and strategy in place before seeking marketing and lending opportunities. The conversation concludes with a discussion on the meaning of hustle and the importance of balancing hard work with self-care.

KEY TAKEAWAYS:
Understanding financials, including profit and loss statements, is crucial for business owners.

Delegating tasks and hiring the right people is essential for scaling a business and transitioning from being self-employed to being a CEO.

Finding ideal clients who value quality over price is key to growing a business.

Financial transparency within a company helps employees understand their role in driving profits and making informed decisions.

Marketing plays a vital role in business growth, and a combination of organic and paid strategies can be effective. Give free value and be active in your community to build trust and establish your brand.

Have a clear plan and strategy in place before seeking marketing and lending opportunities.

Focus on providing exceptional customer experiences that go beyond the expected.

Surround yourself with like-minded entrepreneurs and seek out business coaches for guidance and support.

Constantly learn and evolve as a business owner to stay ahead in a changing market.

Balance hard work with self-care and give yourself time to think, plan, and strategize.

CHAPTERS:
00:00 Introduction and Podcast Overview
01:43 Paul Childers' Background and Business Focus
03:35 The Roll Up and Roll Out Podcast
05:01 Common Themes in Business Ownership
08:52 The Importance of Employees in Representing the Company
14:51 Scaling a Business and Transitioning to a CEO Mindset
25:01 Finding Ideal Clients and Valuing Quality over Price
26:29 The Role of Marketing in Business Growth
27:51 Building Trust and Establishing Your Brand
29:12 The Importance of Exceptional Customer Experiences
35:13 Having a Clear Plan and Strategy for Marketing and Lending
38:08 Surrounding Yourself with Like-Minded Entrepreneurs
44:18 Constant Learning and Evolution as a Business Owner
52:20 Balancing Hard Work and Self-Care

GUEST RESOURCES:
Facebook: https://www.facebook.com/paul.childers.731?mibextid=LQQJ4d
Instagram: https://www.instagram.com/pachilders?igsh=MXI5Nnlvcmx0b253ZA%3D%3D&utm_source=qr
Linkedin: https://www.linkedin.com/in/paul-childers-a9bb64180?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
Youtube: https://www.youtube.com/@paulchilders2579
Website: http://www.blueskybizsolutions.com
56 min

About Homegrown Hustle

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"Homegrown Hustle" is your window into the journeys of local business leaders, hosted by Matthew Eickman. This podcast goes beyond the surface, exploring the motivations and commitments of…

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Homegrown Hustle

Homegrown Hustle episodes

About Homegrown Hustle