Homegrown Hustle

Homegrown Hustle

By Matthew EickmanBusinessEntrepreneurship
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Homegrown Hustle episodes

  • From Booths to Bricks: The Business Growth of Thai Pop Restaurant With Co-Owners Annie and Ryan Balow

    SUMMARY:

    Annie and Ryan Balow, co-owners of Thai Pop Restaurant, share their journey from pop-up model to brick and mortar establishment. They started with small pop-up events in their community, serving Thai food to meet new people and share their cuisine. The demand grew, and they eventually moved into a permanent location in the basement of a brewery. When the COVID-19 pandemic hit, they quickly pivoted to offering takeout and saw success. They plan to continue growing their business and eventually have a farm-to-table restaurant.


    KEY TAKEAWAYS:

    • Starting with small pop-up events can be a great way to test the market and build a following.
    • Pivoting quickly and adapting to changing circumstances, like offering takeout during the pandemic, can help a business survive and thrive.
    • Building a strong community and word-of-mouth marketing can be more effective than traditional advertising.
    • Having a unique and differentiated experience can set a business apart from competitors.
    • Passion and enjoyment for what you do are key drivers of success in business.

    • CHAPTERS:

      00:00 Introduction to Homegrown Hustle

      01:07 Introducing Annie and Ryan Balow of Thai Pop Restaurant

      02:06 Starting as a Pop-Up and the Desire to Share Thai Food

      03:03 The Journey to Brick and Mortar

      05:26 The Chaotic Experience of Running a Pop-Up

      07:26 Transitioning to Full-Time Restaurant Owners

      09:50 The Challenges and Rewards of Running Pop-Ups

      12:15 Growing the Business and Making Money

      15:35 The Impact of COVID-19 and Pivoting to Takeout

      19:24 Lessons Learned and Future Plans

      28:48 Marketing and Reaching New Customers

      31:36 The Vision for the Future: Farm-to-Table and Tasting Menus

      43:47 Celebrating Milestones and Looking Ahead


      GUEST RESOURCES:

      Facebook - https://www.facebook.com/thaipopmn/

      Instagram - https://www.instagram.com/thaipopmn/?hl=en

      Website - http://www.thaipopmn.com/


      50 min
    • The Ins and Outs of Property Management With Mike Fisher of Premier Commercial Properties

      SUMMARY:

      Mike Fisher, owner of Premier Commercial Properties, shares his journey from being a naval air crewman to entering the world of real estate. He talks about his decision to join the Navy, the rigorous training he went through, and the challenges he faced. After leaving the Navy, Mike joined his father's real estate company and learned the ropes of property management, sales, and leasing. He emphasizes the importance of financial literacy and credits his mother for teaching him valuable money management skills. Mike's story is a testament to the power of perseverance and the ability to adapt to new challenges. In this conversation, Mike Schmitt, the owner of Premier Commercial Properties, shares his insights and experiences in the commercial real estate industry. He emphasizes the importance of communication, education, and understanding the big picture when it comes to managing properties and working with clients. Mike also discusses the challenges and opportunities in the commercial real estate market, as well as his plans for scaling his business and building his own real estate portfolio.


      KEY TAKEAWAYS:

      • The Navy provided Mike with valuable training and taught him important life skills such as discipline and perseverance.
      • Mike's mother played a crucial role in teaching him financial literacy and money management skills.
      • Working in property management helped Mike gain a deep understanding of buildings and the real estate industry.
      • Mike's journey highlights the importance of adapting to new challenges and continuously learning in order to succeed. Communication and transparency are key in the commercial real estate industry.
      • Reading and understanding leases is crucial to avoid misunderstandings and legal issues.
      • Working with experienced professionals, such as real estate attorneys, can help navigate complex transactions.
      • Proactive property management and preventative maintenance can save time and money in the long run.
      • Building relationships and networking are essential for success in the industry.
      • Having a clear understanding of clients' needs and goals is crucial in finding the right properties.
      • Education and continuous learning are important for staying informed about market trends and regulations.
      • Creative financing options, such as contract for deed, can help first-time investors enter the market.
      • Prioritizing tasks and being responsive to clients' needs is essential for success in the industry.
      • Hustle means working hard, prioritizing tasks, and being proactive in the real estate business.

      • CHAPTERS:

        00:00 Introduction and Background

        02:08 Joining the Navy and Becoming a Naval Air Crewman

        08:51 The Importance of Financial Literacy and Money Management

        19:23 Training and Experiences in the Navy

        29:24 Transitioning to Real Estate and Property Management

        35:41 The Importance of Communication and Education

        36:38 Navigating Leases and Contracts

        38:04 Proactive Property Management and Preventative Maintenance

        39:28 Building Relationships and Networking

        40:25 Understanding Clients' Needs and Goals

        41:23 Continuous Learning and Staying Informed

        42:47 Creative Financing Options for First-Time Investors

        45:13 Prioritizing Tasks and Being Responsive

        53:22 The Meaning of Hustle in the Real Estate Industry


        GUEST RESOURCES:

        Instagram - https://www.instagram.com/_mike_fisher/

        Linkedin - https://www.linkedin.com/in/mikefisher5/

        Website - https://premiercommercialproperties.com/


        1 hr 12 min
      • All Things Insurance: A Definitive Guide for Property Owners with Richard Farrand of Farrand Claim Consulting

        SUMMARY:

        Richard Farrand, CEO of Farron Claim Consulting, explains the role of a public insurance adjuster and the challenges faced by homeowners and business owners when filing insurance claims. He emphasizes the need for homeowners and business owners to understand their insurance policies and the importance of having a public adjuster to represent their interests. Richard also discusses the changes in the insurance industry and the strategies used by insurance companies to limit payouts. He highlights the need for consumers to be well-informed and to have a team of professionals, including a public adjuster, to navigate the complex claims process. In this conversation, Richard Farrand, CEO of Farrand Claim Consulting, discusses the complexities and challenges of navigating insurance claims. He emphasizes the importance of obtaining a certified copy of the insurance policy and understanding its contents. Richard highlights the delays and difficulties that policyholders often face when trying to obtain the necessary documentation from insurance companies. He also discusses the role of public adjusters in advocating for policyholders and ensuring they receive fair compensation for their losses. Richard emphasizes the need for proactive communication and counseling during the claims process, especially for residential and business owners who may be overwhelmed by the challenges they face. He concludes by emphasizing the importance of hustle and consistent effort in achieving success in the insurance industry.


        KEY TAKEAWAYS:

        A public insurance adjuster represents the insured (homeowners or business owners) to ensure they are treated fairly and paid correctly based on their insurance policy and the damage incurred.

        Insurance companies often have the advantage in claim settlements and may use strategies to limit payouts, such as changing policy terms and conditions.

        Consumers need to be well-informed about their insurance policies and the claims process to make informed decisions and protect their interests.

        Having a team of professionals, including a public adjuster, can help navigate the complex claims process and ensure a fair settlement. Obtaining a certified copy of the insurance policy is crucial for policyholders to understand their coverage and ensure all endorsements and changes are included.

        Insurance companies often delay the process of providing the certified copy of the policy, leading to frustration and potential ill intent.

        The claims process can be overwhelming for residential and business owners, and proactive communication and counseling are essential to navigate the challenges.

        Hustle and consistent effort are necessary to succeed in the insurance industry and achieve favorable outcomes for policyholders.


        CHAPTERS:

        00:00 Introduction to Homegrown Hustle

        00:44 What is a Public Adjuster?

        03:10 Challenges Faced by Homeowners and Business Owners

        06:04 Insurance Companies' Offers and Policy Coverage

        09:20 The Role of Public Adjusters

        13:02 Changes in the Insurance Industry

        17:47 Insurance Industry's Financial Bind

        23:47 The Importance of Consumer Awareness

        28:38 Shifting Dynamics and the Power of Buyers

        32:24 Changes in Insurance Policies

        33:21 The Importance of a Certified Copy of the Policy

        34:48 Delays and Difficulties in Obtaining Documentation

        39:00 Insurance Companies' Desire to Avoid Losses

        43:22 The Role of the Policy in Understanding the Game

        46:49 The Consequences of Decisions Leading to Uncovered Losses

        50:39 The Overwhelming Nature of the Claims Process

        53:31 The Importance of Proactive Communication and Counseling

        58:21 The Need for Hustle and Consistent Effort in the Insurance Industry


        GUEST RESOURCES:

        https://www.facebook.com/profile.php?id=61560541975036


        1 hr 7 min
      • Building Trust in Real Estate Clients: A Handy Guide From Anthony Heggerston of ATD Services

        SUMMARY:

        Anthony Heggerston, owner of ATD Services, shares his journey from starting as a handyman to becoming a successful real estate entrepreneur. He discusses the importance of getting a college education in entrepreneurship and the challenges of starting and running a business. Anthony also talks about his experience in buying and selling homes, the value of having access to capital, and the importance of building relationships with clients. He emphasizes the need for creativity and problem-solving in the construction industry and the importance of having a core job to anchor the business. In this conversation, Anthony Haggerston, a real estate agent and contractor, shares his experiences and insights in the trades and handyman services industry. He discusses common mistakes made by people in the trades, such as back soliciting and not having an accelerated sales process. He emphasizes the importance of communication and transparency in building trust with clients. Anthony also talks about his approach to flipping houses and offers advice for those getting into the business. He shares his goals for the future, including expanding into commercial jobs and subbing out work to buy back more time.


        KEY TAKEAWAYS:

        • Getting a college education in entrepreneurship can provide valuable knowledge and skills for starting and running a business.
        • Having access to capital, whether through personal connections or private investors, can be a significant advantage in real estate and construction.
        • Building relationships with clients and providing excellent service can lead to a strong referral network and a steady stream of business.
        • Creativity and problem-solving are essential in the construction industry, especially when working on older homes or unique projects.
        • Having a core job or anchor project can provide stability and a consistent source of income for a business. Mistakes in the trades industry include back soliciting and not having an accelerated sales process.
        • Communication and transparency are crucial in building trust with clients.
        • When flipping houses, focus on buying at a good price and have a plan for the rehab.
        • Having a diverse skill set allows for more opportunities and revenue streams.
        • Hustle means putting in energy and effort to get a return, using resources wisely, and doing the most with the least.
















        • GUEST RESOURCES:

          Facebook - https://www.facebook.com/AnthonyHeggerstonsATDServices

          50 min
        • What Makes Abra Kadabra: A Special Episode With CEO Matt Eickman

          SUMMARY:

          Abra Kadabra is a second-generation pest control company that focuses on creating opportunities for growth and success. The company's mission is to provide excellent service and build trust with customers, employees, and the community. The core values of Abra Kadabra include taking pride in what they do, building trust, being trailblazers, and embracing innovation. The company has faced obstacles such as financial challenges and the need to separate work from personal life. However, they have achieved significant milestones, including expanding their team and establishing a strong presence in the community. The owner of Abra Kadabra emphasizes the importance of learning from failures, caring about employees, and giving back to the community. The company's culture is built on a foundation of caring, support, and a commitment to continuous improvement. Hustle, to the owner, means never being satisfied and always moving forward.


          KEY TAKEAWAYS:

          • Abra Kadabra is a second-generation pest control company focused on creating opportunities for growth and success.
          • The company's core values include taking pride in their work, building trust, being trailblazers, and embracing innovation.
          • The owner emphasizes the importance of learning from failures, caring about employees, and giving back to the community.
          • Hustle, to the owner, means never being satisfied and always moving forward.

          • CHAPTERS:

            00:00 Creating Opportunities for Growth and Success

            07:39 Building Trust and Embracing Innovation

            11:32 Overcoming Obstacles and Achieving Milestones

            16:58 Learning from Failures and Caring for Employees

            25:39 Giving Back to the Community

            29:45 The Meaning of Hustle


            GUEST RESOURCES:

            Website - https://abrakadabraenvironmental.com/

            Facebook - https://www.facebook.com/AbraKadabraEnvironmentalServices

            Instagram - https://www.instagram.com/abrakadabraenvironmental/

            Linkedin - https://www.linkedin.com/company/abra-kadabra-environmental-services/mycompany/



            23 min
          • Homegrown Hustle Special: An Exclusive Interview With Minnesota State Representative Andrew Myers

            SUMMARY:

            In this episode of Homegrown Hustle, host Matt Eickman interviews Andrew Myers, a state representative, about his campaign and the impact of his work on local communities. Myers discusses his door-to-door sales approach to connecting with voters and listening to their priorities. The main themes of the conversation include education, affordability, environment, community safety, and reducing political divide. Myers also talks about his background as a small business owner and his transition into government and politics. He shares insights into the legislative process and his efforts to support small businesses in the community. State Representative Andrew Myers discusses his role as a legislator and his work as a licensed attorney representing small business owners. He emphasizes the importance of open conversation and collaboration in the legislative process. Myers also shares advice for starting a business and highlights the significance of marketing in communicating legislative success. He discusses the importance of clean water and addresses the challenges and opportunities facing the Twin Cities Metro area. Myers expresses his passion for community engagement and his commitment to listening to the needs and priorities of his constituents.


            KEY TAKEAWAYS:

            • Door-to-door sales is an effective way for a state representative to connect with voters and understand their priorities.
            • Education, affordability, environment, and community safety are key concerns for local communities.
            • Small businesses play a vital role in the community, and legislative efforts should focus on supporting their growth and addressing their needs.
            • The legislative process involves drafting bills, seeking bipartisan support, and making amendments to improve proposed legislation.
            • Representatives should actively listen to constituents and seek their input to make informed decisions. Open conversation and collaboration are essential in the legislative process.
            • Marketing plays a crucial role in communicating legislative success.
            • Clean water is a priority for Meyers, and he is working to address water issues in his community.
            • Myers is passionate about community engagement and listening to the needs of his constituents.
            • CHAPTERS:

              00:00 Introduction to Homegrown Hustle

              01:14 Connecting with Voters: The Power of Door-to-Door Sales

              04:00 Priorities of Local Communities: Education, Affordability, and Environment

              06:12 Supporting Small Businesses: Incentives and Flexibility

              08:07 From Small Business Owner to State Representative: Andrew Myers' Journey

              18:56 The Legislative Process: Drafting Bills, Seeking Bipartisan Support, and Making Amendments

              32:00 Open Conversation and Collaboration in the Legislative Process

              36:22 Starting a Business and the Importance of Dedication

              38:17 The Role of Marketing in Legislative Success

              46:32 Addressing Water Issues in the Community

              52:57 The Impact of Minneapolis on the State

              56:19 Community Engagement and Finding Common Ground


              GUEST RESOURCES:

              Facebook - https://www.facebook.com/VoteAndrewMyers

              Instagram - https://www.instagram.com/myersforhouse/

              Website - http://www.voteandrewmyers.com

              1 hr 4 min
            • A Look Back in The Homegrown Hustle - A Special Recap Episode

              In this special recap episode of Homegrown Hustle, we revisit the stories of Minnesota's most inspiring business owners. From humble beginnings to thriving enterprises, these entrepreneurs share their journeys of building successful businesses in the Land of 10,000 Lakes. We'll highlight key moments from their interviews, including insights into the challenges they faced, the innovative solutions they created, and the unique Minnesota spirit that drives their success. Whether you're an aspiring entrepreneur or just love a good success story, this episode is packed with inspiration, lessons learned, and practical advice from those who have truly hustled to make their dreams a reality.


              Thank you to all the guest that made this podcast possible!

              5 min
            • All You Need to Know About Business Scaling With Jared Lajaunie’s Pest Control

              SUMMARY:

              Jared, the CEO of Lajaunie’s Pest Control, shares his journey of scaling his business from a small operation to one of the biggest pest control companies in Louisiana. He started in 2008 with just a used truck and some equipment, and grew his business through door knocking, networking, and various marketing strategies. Jared emphasizes the importance of having a growth mindset and being willing to adapt and learn as the company scales. He also discusses the challenges and benefits of working with his wife as a business partner. Jared highlights the significance of implementing the Entrepreneurial Operating System (EOS) to bring structure and focus to the business. He shares insights on the growth stages of the business and the importance of constantly striving for growth and progress. In this conversation, Jared Lajaunie, CEO of Lajaunie's Pest Control, discusses the challenges and lessons he has learned as a visionary and CEO. He emphasizes the importance of stepping back and allowing others to take control of the company, even if it is difficult to let go. Lajaunie also highlights the need for obsessive dedication and focus to achieve success, even if it means sacrificing balance in other areas of life. He shares insights on the future of the pest control industry, including the potential impact of AI technology. Lajaunie also provides advice for those considering entering the wildlife control market.


              KEY TAKEAWAYS:

              • Starting a business from scratch requires hard work, determination, and a burn-the-boats mentality.
              • Scaling a business involves constant growth, learning, and adapting to new challenges.
              • Implementing a system like EOS can bring structure and focus to the business, helping to align the team and achieve goals.
              • Working with a spouse as a business partner requires clear communication, respect, and the ability to empower each other.
              • Digital marketing is a crucial component of business growth, but it's important to have a multi-channel approach and build brand recognition.
              • Hitting revenue milestones can be challenging, but it's important to celebrate achievements and continue striving for growth.
              • Having a growth mindset and being open to change are essential for long-term success in business. Stepping back and allowing others to take control of the company can be one of the hardest but most beneficial things a CEO can do.
              • Obsessive dedication and focus are often necessary to achieve success, even if it means sacrificing balance in other areas of life.
              • The pest control industry is likely to see changes in the next five to ten years, with AI technology potentially playing a significant role.
              • Entering the wildlife control market requires a separate set of skills and should not be taken lightly.

              • CHAPTERS:

                00:00 Introduction to Homegrown Hustle and Guest Introduction

                02:39 Starting a Pest Control Business and Early Growth Strategies

                08:37 The Importance of Growth Mindset and Continuous Learning

                12:55 Implementing the Entrepreneurial Operating System (EOS)

                19:29 Expanding into New Markets and Marketing Strategies

                25:39 The Significance of Digital Marketing and Multi-Channel Approach

                28:25 Growth Stages and Striving for Continuous Growth

                31:46 The Challenges of Being a CEO

                36:03 The Importance of Obsessive Dedication and Focus

                39:24 Stepping Back and Letting Others Take Control

                46:12 The Future of the Pest Control Industry

                50:18 Considerations for Entering the Wildlife Control Market


                GUEST RESOURCES:

                Facebook - https://www.facebook.com/lajaunies

                Website - www.lajaunie’s.com



                1 hr 4 min
              • How Community Building Plays a Huge Role in Enabling Business Success With Broken Clock Brewing’s Jeremy Mathison

                SUMMARY:

                Broken Clock Brewing is a co-op brewery in Northeast Minneapolis that was founded with the goal of giving people a voice and creating a business that had meaning and community. The idea for the brewery came after the founders decided to create a co-op first, and then realized that a brewery would be a natural fit. They faced challenges in raising money and navigating the co-op structure, but were able to build a strong community of member owners. The brewery initially struggled to make money and had to rely on wholesale sales, but eventually found success and expanded into a taproom. The founders emphasized the importance of trust and communication in managing a co-op and making decisions as a team. Broken Clock Brewery has grown from a small community-focused brewery to a thriving business in Northeast Minneapolis. They have learned valuable lessons along the way, such as the importance of taking a slower approach to growth and being mindful of financial decisions. The vision for Broken Clock is to continue supporting and engaging with the community through events and partnerships with nonprofits. They are also expanding their offerings to include non-alcoholic options and exploring new ideas inspired by music. The brewery values community involvement and offers opportunities for members to have a voice in the business.


                KEY TAKEAWAYS:

                • Broken Clock Brewing was founded with the goal of giving people a voice and creating a business that had meaning and community.
                • The brewery initially struggled to make money and had to rely on wholesale sales, but eventually found success and expanded into a taproom.
                • Managing a co-op requires trust and effective communication to ensure that everyone's ideas are heard and considered.
                • Building a strong community of member owners is crucial for the success of a co-op brewery. Taking a slower approach to growth and being mindful of financial decisions can have long-term benefits for a business.
                • Engaging with the community and supporting local organizations can create a positive impact and build strong relationships.
                • Expanding offerings to include non-alcoholic options and exploring new ideas can attract a wider audience.
                • Involving community members in decision-making and seeking their input can lead to innovative ideas and a sense of ownership.

                • CHAPTERS:

                  00:00 Introduction and Background of Broken Clock Brewing

                  01:03 The Why Behind Broken Clock Brewing

                  02:02 Starting with a Co-op Model

                  09:41 The Power of Community and Collaboration

                  12:34 Managing Ideas and Emotions in a Co-op

                  19:17 Building a Strong Community of Member Owners

                  21:38 The Novelty and Success of a Co-op Brewery

                  24:29 Lessons Learned: Taking a Slow Approach to Growth

                  28:10 Community Engagement: Supporting and Partnering with Nonprofits

                  29:07 Expanding Offerings: Non-Alcoholic Options and Music-Inspired Ideas

                  35:54 Involving the Community: Giving Members a Voice


                  GUEST RESOURCES:

                  Facebook - https://www.facebook.com/jeremy.mathison.5

                  Linkedin - ⁠https://www.linkedin.com/in/jeremy-mathison-36784140/⁠

                  49 min
                • Finding Your Strategic Approach in Real Estate Marketing With Sarah Jensen of Lumos Growth

                  Sarah Jensen, CEO of Lumos Growth, highlights strategic marketing in real estate. She stresses understanding target demographics, creating a resonant brand voice, and providing value before sales. Emphasizing social media's role and empathy, she recommends using tools like Google Trends for market research. Sarah shares a success story from the pandemic and discusses business scaling, automation, and delegation. She underscores clear goals, psychology in marketing, and data-driven decisions. Community and the bandwagon effect are vital, and she aims to be a marketing partner for clients. Sarah defines hustle as consistent steps towards a goal with determination.


                  KEY TAKEAWAYS:

                  • Understand the target demographic and their specific needs and problems.
                  • Create a strong brand voice that resonates with the audience.
                  • Provide value and resources to customers before asking for a sale.
                  • Utilize social media strategically to reach and engage with the target audience.
                  • Empathy plays a crucial role in understanding the customer's perspective and crafting effective marketing messages. Understand the perspective of your target audience and practice empathy in marketing.
                  • Use research tools like Google, SCM rush, and Google Trends to identify popular trends and keywords.
                  • Capitalize on trends and create profitable ventures by aligning with the needs and interests of your target audience.
                  • Automate processes and delegate tasks to scale your business and create more time for strategic activities.
                  • Have a clear goal and strategy in marketing and productize yourself to facilitate sales.
                  • Use data-driven decision-making to optimize marketing efforts and measure success.
                  • Create a supportive and resourceful community to accelerate learning and growth.
                  • Partner with clients and provide various options to make marketing support accessible and impactful.
                  • Maintain a determined mindset and take consistent steps towards your goals.

                  • CHAPTERS:

                    00:00 Introduction

                    01:13 Sarah Jensen's Background and Work in the Minneapolis Twin Cities Market

                    02:30 Common Misconceptions and Entry Points in Marketing

                    04:18 The Importance of Branding and Unique Selling Position

                    06:14 Understanding the Customer's Perspective and Providing Value

                    12:07 Transitioning from Marketing to Sales

                    20:15 Setting Goals and Measuring Success in Marketing

                    23:30 The Role of Empathy in Marketing

                    30:11 Utilizing Social Media and Targeting Different Demographics

                    34:47 Practicing Empathy and Understanding the Target Audience

                    35:15 Research Tools for Identifying Trends and Keywords

                    36:10 Capitalizing on Trends for Profitable Ventures

                    37:35 Scaling a Business and Automating Processes

                    38:24 Setting Clear Goals and Productizing Yourself

                    39:21 The Role of Psychology in Marketing

                    42:30 Data-Driven Decision-Making in Marketing

                    43:24 Creating a Supportive and Resourceful Community

                    46:13 Understanding the Intent of Customers in Short-Term Rentals

                    48:00 Navigating the Challenges and Regulations of Short-Term Rentals

                    51:49 Providing Solutions and Paths to Success for Clients

                    01:06:31 The Power of Consistent Hustle


                    GUEST RESOURCES:

                    Facebook - https://www.facebook.com/sarah.jensen.583

                    Instagram - https://www.instagram.com/SxJx

                    Linkedin - https://www.linkedin.com/in/sarahljensen/

                    Website - http://www.lumoshost.com



                    1 hr 10 min

                  About Homegrown Hustle

                  From the publisher's feed

                  "Homegrown Hustle" is your window into the journeys of local business leaders, hosted by Matthew Eickman. This podcast goes beyond the surface, exploring the motivations and commitments of…