Homegrown Hustle

By Matthew Eickman

"Homegrown Hustle" is your window into the journeys of local business leaders, hosted by Matthew Eickman. This podcast goes beyond the surface, exploring the motivations and commitments of entrepreneu... more

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FAQs about Homegrown Hustle:

How many episodes does Homegrown Hustle have?

The podcast currently has 116 episodes available.

Homegrown Hustle episodes:

August 30, 2024 All Things Insurance: A Definitive Guide for Property Owners with Richard Farrand of Farrand Claim Consulting
SUMMARY:
Richard Farrand, CEO of Farron Claim Consulting, explains the role of a public insurance adjuster and the challenges faced by homeowners and business owners when filing insurance claims. He emphasizes the need for homeowners and business owners to understand their insurance policies and the importance of having a public adjuster to represent their interests. Richard also discusses the changes in the insurance industry and the strategies used by insurance companies to limit payouts. He highlights the need for consumers to be well-informed and to have a team of professionals, including a public adjuster, to navigate the complex claims process. In this conversation, Richard Farrand, CEO of Farrand Claim Consulting, discusses the complexities and challenges of navigating insurance claims. He emphasizes the importance of obtaining a certified copy of the insurance policy and understanding its contents. Richard highlights the delays and difficulties that policyholders often face when trying to obtain the necessary documentation from insurance companies. He also discusses the role of public adjusters in advocating for policyholders and ensuring they receive fair compensation for their losses. Richard emphasizes the need for proactive communication and counseling during the claims process, especially for residential and business owners who may be overwhelmed by the challenges they face. He concludes by emphasizing the importance of hustle and consistent effort in achieving success in the insurance industry.

KEY TAKEAWAYS:
A public insurance adjuster represents the insured (homeowners or business owners) to ensure they are treated fairly and paid correctly based on their insurance policy and the damage incurred.
Insurance companies often have the advantage in claim settlements and may use strategies to limit payouts, such as changing policy terms and conditions.
Consumers need to be well-informed about their insurance policies and the claims process to make informed decisions and protect their interests.
Having a team of professionals, including a public adjuster, can help navigate the complex claims process and ensure a fair settlement. Obtaining a certified copy of the insurance policy is crucial for policyholders to understand their coverage and ensure all endorsements and changes are included.
Insurance companies often delay the process of providing the certified copy of the policy, leading to frustration and potential ill intent.
The claims process can be overwhelming for residential and business owners, and proactive communication and counseling are essential to navigate the challenges.
Hustle and consistent effort are necessary to succeed in the insurance industry and achieve favorable outcomes for policyholders.

CHAPTERS:
00:00 Introduction to Homegrown Hustle
00:44 What is a Public Adjuster?
03:10 Challenges Faced by Homeowners and Business Owners
06:04 Insurance Companies' Offers and Policy Coverage
09:20 The Role of Public Adjusters
13:02 Changes in the Insurance Industry
17:47 Insurance Industry's Financial Bind
23:47 The Importance of Consumer Awareness
28:38 Shifting Dynamics and the Power of Buyers
32:24 Changes in Insurance Policies
33:21 The Importance of a Certified Copy of the Policy
34:48 Delays and Difficulties in Obtaining Documentation
39:00 Insurance Companies' Desire to Avoid Losses
43:22 The Role of the Policy in Understanding the Game
46:49 The Consequences of Decisions Leading to Uncovered Losses
50:39 The Overwhelming Nature of the Claims Process
53:31 The Importance of Proactive Communication and Counseling
58:21 The Need for Hustle and Consistent Effort in the Insurance Industry

GUEST RESOURCES:
https://www.facebook.com/profile.php?id=61560541975036

...more
1h 7min
August 23, 2024Building Trust in Real Estate Clients: A Handy Guide From Anthony Heggerston of ATD Services
SUMMARY:
Anthony Heggerston, owner of ATD Services, shares his journey from starting as a handyman to becoming a successful real estate entrepreneur. He discusses the importance of getting a college education in entrepreneurship and the challenges of starting and running a business. Anthony also talks about his experience in buying and selling homes, the value of having access to capital, and the importance of building relationships with clients. He emphasizes the need for creativity and problem-solving in the construction industry and the importance of having a core job to anchor the business. In this conversation, Anthony Haggerston, a real estate agent and contractor, shares his experiences and insights in the trades and handyman services industry. He discusses common mistakes made by people in the trades, such as back soliciting and not having an accelerated sales process. He emphasizes the importance of communication and transparency in building trust with clients. Anthony also talks about his approach to flipping houses and offers advice for those getting into the business. He shares his goals for the future, including expanding into commercial jobs and subbing out work to buy back more time.

KEY TAKEAWAYS:
Getting a college education in entrepreneurship can provide valuable knowledge and skills for starting and running a business.

Having access to capital, whether through personal connections or private investors, can be a significant advantage in real estate and construction.

Building relationships with clients and providing excellent service can lead to a strong referral network and a steady stream of business.

Creativity and problem-solving are essential in the construction industry, especially when working on older homes or unique projects.

Having a core job or anchor project can provide stability and a consistent source of income for a business. Mistakes in the trades industry include back soliciting and not having an accelerated sales process.

Communication and transparency are crucial in building trust with clients.

When flipping houses, focus on buying at a good price and have a plan for the rehab.

Having a diverse skill set allows for more opportunities and revenue streams.

Hustle means putting in energy and effort to get a return, using resources wisely, and doing the most with the least.

GUEST RESOURCES:
Facebook - https://www.facebook.com/AnthonyHeggerstonsATDServices
...more
50min
August 22, 2024What Makes Abra Kadabra: A Special Episode With CEO Matt Eickman
SUMMARY:
Abra Kadabra is a second-generation pest control company that focuses on creating opportunities for growth and success. The company's mission is to provide excellent service and build trust with customers, employees, and the community. The core values of Abra Kadabra include taking pride in what they do, building trust, being trailblazers, and embracing innovation. The company has faced obstacles such as financial challenges and the need to separate work from personal life. However, they have achieved significant milestones, including expanding their team and establishing a strong presence in the community. The owner of Abra Kadabra emphasizes the importance of learning from failures, caring about employees, and giving back to the community. The company's culture is built on a foundation of caring, support, and a commitment to continuous improvement. Hustle, to the owner, means never being satisfied and always moving forward.

KEY TAKEAWAYS:
Abra Kadabra is a second-generation pest control company focused on creating opportunities for growth and success.

The company's core values include taking pride in their work, building trust, being trailblazers, and embracing innovation.

The owner emphasizes the importance of learning from failures, caring about employees, and giving back to the community.

Hustle, to the owner, means never being satisfied and always moving forward.

CHAPTERS:
00:00 Creating Opportunities for Growth and Success
07:39 Building Trust and Embracing Innovation
11:32 Overcoming Obstacles and Achieving Milestones
16:58 Learning from Failures and Caring for Employees
25:39 Giving Back to the Community
29:45 The Meaning of Hustle

GUEST RESOURCES:
Website - https://abrakadabraenvironmental.com/
Facebook - https://www.facebook.com/AbraKadabraEnvironmentalServices
Instagram - https://www.instagram.com/abrakadabraenvironmental/
Linkedin - https://www.linkedin.com/company/abra-kadabra-environmental-services/mycompany/
...more
23min
August 16, 2024Homegrown Hustle Special: An Exclusive Interview With Minnesota State Representative Andrew Myers
SUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman interviews Andrew Myers, a state representative, about his campaign and the impact of his work on local communities. Myers discusses his door-to-door sales approach to connecting with voters and listening to their priorities. The main themes of the conversation include education, affordability, environment, community safety, and reducing political divide. Myers also talks about his background as a small business owner and his transition into government and politics. He shares insights into the legislative process and his efforts to support small businesses in the community. State Representative Andrew Myers discusses his role as a legislator and his work as a licensed attorney representing small business owners. He emphasizes the importance of open conversation and collaboration in the legislative process. Myers also shares advice for starting a business and highlights the significance of marketing in communicating legislative success. He discusses the importance of clean water and addresses the challenges and opportunities facing the Twin Cities Metro area. Myers expresses his passion for community engagement and his commitment to listening to the needs and priorities of his constituents.

KEY TAKEAWAYS:
Door-to-door sales is an effective way for a state representative to connect with voters and understand their priorities.

Education, affordability, environment, and community safety are key concerns for local communities.

Small businesses play a vital role in the community, and legislative efforts should focus on supporting their growth and addressing their needs.

The legislative process involves drafting bills, seeking bipartisan support, and making amendments to improve proposed legislation.

Representatives should actively listen to constituents and seek their input to make informed decisions. Open conversation and collaboration are essential in the legislative process.

Marketing plays a crucial role in communicating legislative success.

Clean water is a priority for Meyers, and he is working to address water issues in his community.

Myers is passionate about community engagement and listening to the needs of his constituents.
CHAPTERS:
00:00 Introduction to Homegrown Hustle
01:14 Connecting with Voters: The Power of Door-to-Door Sales
04:00 Priorities of Local Communities: Education, Affordability, and Environment
06:12 Supporting Small Businesses: Incentives and Flexibility
08:07 From Small Business Owner to State Representative: Andrew Myers' Journey
18:56 The Legislative Process: Drafting Bills, Seeking Bipartisan Support, and Making Amendments
32:00 Open Conversation and Collaboration in the Legislative Process
36:22 Starting a Business and the Importance of Dedication
38:17 The Role of Marketing in Legislative Success
46:32 Addressing Water Issues in the Community
52:57 The Impact of Minneapolis on the State
56:19 Community Engagement and Finding Common Ground

GUEST RESOURCES:
Facebook - https://www.facebook.com/VoteAndrewMyers
Instagram - https://www.instagram.com/myersforhouse/
Website - http://www.voteandrewmyers.com
...more
1h 4min
August 15, 2024 A Look Back in The Homegrown Hustle - A Special Recap Episode
In this special recap episode of Homegrown Hustle, we revisit the stories of Minnesota's most inspiring business owners. From humble beginnings to thriving enterprises, these entrepreneurs share their journeys of building successful businesses in the Land of 10,000 Lakes. We'll highlight key moments from their interviews, including insights into the challenges they faced, the innovative solutions they created, and the unique Minnesota spirit that drives their success. Whether you're an aspiring entrepreneur or just love a good success story, this episode is packed with inspiration, lessons learned, and practical advice from those who have truly hustled to make their dreams a reality.

Thank you to all the guest that made this podcast possible!
...more
5min
August 09, 2024All You Need to Know About Business Scaling With Jared Lajaunie’s Pest Control
SUMMARY:
Jared, the CEO of Lajaunie’s Pest Control, shares his journey of scaling his business from a small operation to one of the biggest pest control companies in Louisiana. He started in 2008 with just a used truck and some equipment, and grew his business through door knocking, networking, and various marketing strategies. Jared emphasizes the importance of having a growth mindset and being willing to adapt and learn as the company scales. He also discusses the challenges and benefits of working with his wife as a business partner. Jared highlights the significance of implementing the Entrepreneurial Operating System (EOS) to bring structure and focus to the business. He shares insights on the growth stages of the business and the importance of constantly striving for growth and progress. In this conversation, Jared Lajaunie, CEO of Lajaunie's Pest Control, discusses the challenges and lessons he has learned as a visionary and CEO. He emphasizes the importance of stepping back and allowing others to take control of the company, even if it is difficult to let go. Lajaunie also highlights the need for obsessive dedication and focus to achieve success, even if it means sacrificing balance in other areas of life. He shares insights on the future of the pest control industry, including the potential impact of AI technology. Lajaunie also provides advice for those considering entering the wildlife control market.

KEY TAKEAWAYS:
Starting a business from scratch requires hard work, determination, and a burn-the-boats mentality.

Scaling a business involves constant growth, learning, and adapting to new challenges.

Implementing a system like EOS can bring structure and focus to the business, helping to align the team and achieve goals.

Working with a spouse as a business partner requires clear communication, respect, and the ability to empower each other.

Digital marketing is a crucial component of business growth, but it's important to have a multi-channel approach and build brand recognition.

Hitting revenue milestones can be challenging, but it's important to celebrate achievements and continue striving for growth.

Having a growth mindset and being open to change are essential for long-term success in business. Stepping back and allowing others to take control of the company can be one of the hardest but most beneficial things a CEO can do.

Obsessive dedication and focus are often necessary to achieve success, even if it means sacrificing balance in other areas of life.

The pest control industry is likely to see changes in the next five to ten years, with AI technology potentially playing a significant role.

Entering the wildlife control market requires a separate set of skills and should not be taken lightly.

CHAPTERS:
00:00 Introduction to Homegrown Hustle and Guest Introduction
02:39 Starting a Pest Control Business and Early Growth Strategies
08:37 The Importance of Growth Mindset and Continuous Learning
12:55 Implementing the Entrepreneurial Operating System (EOS)
19:29 Expanding into New Markets and Marketing Strategies
25:39 The Significance of Digital Marketing and Multi-Channel Approach
28:25 Growth Stages and Striving for Continuous Growth
31:46 The Challenges of Being a CEO
36:03 The Importance of Obsessive Dedication and Focus
39:24 Stepping Back and Letting Others Take Control
46:12 The Future of the Pest Control Industry
50:18 Considerations for Entering the Wildlife Control Market

GUEST RESOURCES:
Facebook - https://www.facebook.com/lajaunies
Website - www.lajaunie’s.com
...more
1h 4min
August 08, 2024How Community Building Plays a Huge Role in Enabling Business Success With Broken Clock Brewing’s Jeremy Mathison
SUMMARY:
Broken Clock Brewing is a co-op brewery in Northeast Minneapolis that was founded with the goal of giving people a voice and creating a business that had meaning and community. The idea for the brewery came after the founders decided to create a co-op first, and then realized that a brewery would be a natural fit. They faced challenges in raising money and navigating the co-op structure, but were able to build a strong community of member owners. The brewery initially struggled to make money and had to rely on wholesale sales, but eventually found success and expanded into a taproom. The founders emphasized the importance of trust and communication in managing a co-op and making decisions as a team. Broken Clock Brewery has grown from a small community-focused brewery to a thriving business in Northeast Minneapolis. They have learned valuable lessons along the way, such as the importance of taking a slower approach to growth and being mindful of financial decisions. The vision for Broken Clock is to continue supporting and engaging with the community through events and partnerships with nonprofits. They are also expanding their offerings to include non-alcoholic options and exploring new ideas inspired by music. The brewery values community involvement and offers opportunities for members to have a voice in the business.

KEY TAKEAWAYS:
Broken Clock Brewing was founded with the goal of giving people a voice and creating a business that had meaning and community.

The brewery initially struggled to make money and had to rely on wholesale sales, but eventually found success and expanded into a taproom.

Managing a co-op requires trust and effective communication to ensure that everyone's ideas are heard and considered.

Building a strong community of member owners is crucial for the success of a co-op brewery. Taking a slower approach to growth and being mindful of financial decisions can have long-term benefits for a business.

Engaging with the community and supporting local organizations can create a positive impact and build strong relationships.

Expanding offerings to include non-alcoholic options and exploring new ideas can attract a wider audience.

Involving community members in decision-making and seeking their input can lead to innovative ideas and a sense of ownership.

CHAPTERS:
00:00 Introduction and Background of Broken Clock Brewing
01:03 The Why Behind Broken Clock Brewing
02:02 Starting with a Co-op Model
09:41 The Power of Community and Collaboration
12:34 Managing Ideas and Emotions in a Co-op
19:17 Building a Strong Community of Member Owners
21:38 The Novelty and Success of a Co-op Brewery
24:29 Lessons Learned: Taking a Slow Approach to Growth
28:10 Community Engagement: Supporting and Partnering with Nonprofits
29:07 Expanding Offerings: Non-Alcoholic Options and Music-Inspired Ideas
35:54 Involving the Community: Giving Members a Voice

GUEST RESOURCES:
Facebook - https://www.facebook.com/jeremy.mathison.5
Linkedin - ⁠https://www.linkedin.com/in/jeremy-mathison-36784140/⁠
...more
49min
August 02, 2024Finding Your Strategic Approach in Real Estate Marketing With Sarah Jensen of Lumos Growth
Sarah Jensen, CEO of Lumos Growth, highlights strategic marketing in real estate. She stresses understanding target demographics, creating a resonant brand voice, and providing value before sales. Emphasizing social media's role and empathy, she recommends using tools like Google Trends for market research. Sarah shares a success story from the pandemic and discusses business scaling, automation, and delegation. She underscores clear goals, psychology in marketing, and data-driven decisions. Community and the bandwagon effect are vital, and she aims to be a marketing partner for clients. Sarah defines hustle as consistent steps towards a goal with determination.

KEY TAKEAWAYS:
Understand the target demographic and their specific needs and problems.

Create a strong brand voice that resonates with the audience.

Provide value and resources to customers before asking for a sale.

Utilize social media strategically to reach and engage with the target audience.

Empathy plays a crucial role in understanding the customer's perspective and crafting effective marketing messages. Understand the perspective of your target audience and practice empathy in marketing.

Use research tools like Google, SCM rush, and Google Trends to identify popular trends and keywords.

Capitalize on trends and create profitable ventures by aligning with the needs and interests of your target audience.

Automate processes and delegate tasks to scale your business and create more time for strategic activities.

Have a clear goal and strategy in marketing and productize yourself to facilitate sales.

Use data-driven decision-making to optimize marketing efforts and measure success.

Create a supportive and resourceful community to accelerate learning and growth.

Partner with clients and provide various options to make marketing support accessible and impactful.

Maintain a determined mindset and take consistent steps towards your goals.

CHAPTERS:
00:00 Introduction
01:13 Sarah Jensen's Background and Work in the Minneapolis Twin Cities Market
02:30 Common Misconceptions and Entry Points in Marketing
04:18 The Importance of Branding and Unique Selling Position
06:14 Understanding the Customer's Perspective and Providing Value
12:07 Transitioning from Marketing to Sales
20:15 Setting Goals and Measuring Success in Marketing
23:30 The Role of Empathy in Marketing
30:11 Utilizing Social Media and Targeting Different Demographics
34:47 Practicing Empathy and Understanding the Target Audience
35:15 Research Tools for Identifying Trends and Keywords
36:10 Capitalizing on Trends for Profitable Ventures
37:35 Scaling a Business and Automating Processes
38:24 Setting Clear Goals and Productizing Yourself
39:21 The Role of Psychology in Marketing
42:30 Data-Driven Decision-Making in Marketing
43:24 Creating a Supportive and Resourceful Community
46:13 Understanding the Intent of Customers in Short-Term Rentals
48:00 Navigating the Challenges and Regulations of Short-Term Rentals
51:49 Providing Solutions and Paths to Success for Clients
01:06:31 The Power of Consistent Hustle

GUEST RESOURCES:
Facebook - https://www.facebook.com/sarah.jensen.583
Instagram - https://www.instagram.com/SxJx
Linkedin - https://www.linkedin.com/in/sarahljensen/
Website - http://www.lumoshost.com
...more
1h 10min
August 01, 2024From Properties to Breweries: Zac Gleason’s Insights on Founding a Startup
SUMMARY:
Zac Gleason, founder of Hackamore Brewing, shares his journey from property management to brewing and the challenges of starting his own business. He discusses the importance of creating a unique taproom experience and the community support he has received. Zac talks about the success of his Let's Go Hazy beer and the collaboration with Paisley Park. He shares his plans for the future, including expanding the taproom experience and hosting more events.

KEY TAKEAWAYS:
Starting a brewery requires a lot of hard work and dedication.

Creating a unique taproom experience and hosting events can help drive business and engage the community.

Collaborating with local organizations and businesses can be mutually beneficial.

Knowing the market and understanding seasonality is important for planning events and offerings.

Building a strong relationship with the community is crucial for long-term success.

CHAPTERS:
00:00 Zac's Journey from Property Management to Brewing
02:22 Choosing the Right Location for Hackamore Brewing
04:04 Community Support and Engagement
07:31 Focus on Taproom Experience and Local Distribution
08:19 Planning Events and Summer Concert Series
10:03 Creating a Family-Friendly Environment
11:00 The Success of Let's Go Hazy
12:57 Collaboration with Paisley Park
14:21 Future Plans for Hackamore Brewing

GUEST RESOURCES:
Linkedin - https://www.linkedin.com/in/zac-gleason-b2421140/
Facebook - https://www.facebook.com/hackamorebrewing/
Website - https://hackamorebrewing.com/
...more
18min
July 26, 2024How to Provide High Quality Customer Service From Jake Johnson of Sisu Window Cleaning
Jake Johnson, founder of Sisu Window Cleaning, shares his entrepreneurial journey and the growth of his business. He started his business in college and has since scaled it, adding employees and expanding into commercial window cleaning. Jake discusses the challenges and lessons he learned along the way, including the importance of networking, rebranding, and providing a world-class customer experience. He also talks about the differences between residential and commercial window cleaning and the seasonality of the business. Sisu Window Cleaning is a successful home service business that offers window cleaning, gutter cleaning, and house washing services. They have built a strong customer base and have expanded their services to include commercial cleaning and Christmas light installation. The company has focused on providing high-quality service and has implemented technology to streamline their sales and scheduling processes. They have also been active on social media to connect with potential customers. The founders have shown resilience and determination in growing their business, and they have plans to continue expanding in the future.

KEY TAKEAWAYS:
Starting a business in college provides a unique opportunity to gain real-world experience alongside classroom learning.

Having a strong partnership requires complementary skills and roles, trust, and shared values.

Spreading revenue throughout the year can be a challenge for seasonal businesses, but exploring commercial opportunities can help balance the workload.

Commercial customers prioritize responsiveness and reliability, while residential customers may focus more on the quality of work.

Pricing for commercial window cleaning is often based on the size of the job and the number of windows. Focus on providing high-quality service to build a strong customer base

Implement technology to streamline sales and scheduling processes

Utilize social media to connect with potential customers

Show resilience and determination in growing the business

Plan for future expansion and growth

CHAPTERS:
00:00 Introduction and Overview
01:11 From College Startup to Scaling a Business
08:39 The Importance of Rebranding and Providing a Memorable Customer Experience
17:16 The Power of Networking and Building Connections
21:41 Navigating the Seasonality of the Window Cleaning Business
23:27 Commercial vs Residential: Understanding the Differences
26:19 Pricing and Challenges in Commercial Window Cleaning
27:16 Learning from Mistakes and Pricing Challenges
30:52 The Importance of Pricing and Financial Management
36:54 Expanding Service Offerings and Adding House Washing
39:45 Utilizing Technology for Sales and Scheduling
43:33 Building a Strong Customer Base through Social Media
46:21 Adding Christmas Light Installation as a New Service
52:26 The Definition of Hustle and Balancing Personal Life
54:48 Conclusion and Support for Local Businesses

GUEST RESOURCES:
Facebook: https://www.facebook.com/SisuWindowCleaning?mibextid=LQQJ4d
Instagram: https://www.instagram.com/sisu_windowcleaning/?hl=en
Linkedin: https://www.linkedin.com/in/jake-johnson-608317191?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
Website: http://sisuwindowcleaning.com
...more
56min

FAQs about Homegrown Hustle:

How many episodes does Homegrown Hustle have?

The podcast currently has 116 episodes available.