Honest Marketing

Honest Marketing

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Honest Marketing episodes

  • Should Your Business Be on TikTok?

    Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)


    With its lightning-fast growth and engagement rates through the roof, TikTok is quickly becoming a must-have for businesses everywhere. But is it right for your brand?


    I'll take you through a six-question evaluation process to help you determine if TikTok is a viable platform for your business. From understanding your target market to evaluating the resources available, we'll cover all the key factors to consider when making your decision.


    So, whether you're on the fence about TikTok or ready to take the plunge, this episode is a must-listen. 

    Specifically, this episode highlights the following themes:

    • The importance of understanding your audience's needs
    • The 6 questions to ask yourself before jumping on the TikTok bandwagon
    • Other platforms that could be better for your business
    • Recommended episode:

      • The First Piece of Content EVERY Business 

      Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!


      And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected]. 

      24 min
    • Rob Kosberg: Why Every Founder Needs a Best Selling Book

      Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)


      This is your chance to learn the secrets of writing a bestseller and how to use it as a powerful tool for building your brand.


      Rob Kosberg, the founder of Best Seller Publishing, joins us for an engaging discussion to share his expertise on creating a book that will captivate your target audience and reach new heights of success. From the key elements of a successful book to the best ways to promote it, we’ll get into all the details you need to know.


      Rob Kosberg is a Wall Street Journal and USA Today Best Selling author, founder of Best Seller Publishing, and has been featured on ABC, NBC, CBS, FOX, and hundreds of other publications, podcasts, and media. 

      Overall, this episode promises to be a valuable resource for any founder or business leader considering writing a best-selling book to grow their business and impact the world with their message. 


      Specifically, this episode highlights the following themes:

      • Top tips and best practices for writing a book
      • How business leaders can benefit from writing books
      • How Best Seller Publishing helps entrepreneurs write, publish, and market books to grow their businesses
      • Links from this episode:

        • Start writing your book today with Best Seller Publishing: bestsellerpublishing.org
        • Get your own copy of Rob's book: Publish. Promote. Profit.
        • Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!


          And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected]. 

          46 min
        • ChatGPT and the Future of AI in Marketing

          Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)


          The world of marketing is changing at an incredible pace, with new technologies emerging all the time. And ChatGPT is one of the most exciting and promising technologies of all. 


          But with all its potential, is it really the best option for your business? Is human-centered marketing still relevant in a world where AI is taking over? And what are its implications for the future of marketing? 


          We'll explore these questions and get a better understanding of the limitations and possibilities that AI offers. So get ready to dive into the world of ChatGPT, and find out if it's really worth the hype! 

          Specifically, this episode highlights the following themes:

          • What is ChatGPT, and how it works 
          • The potential and limitations of ChatGPT 
          • Will ChatGPT replace human work?
          • Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!


            And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected]. 

            15 min
          • Krystal Proffitt: Crush Your Content Marketing in 2023

            Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)


            This is the year you crush your content marketing game!

            With the right strategies in place and a strong understanding of how content works, you'll be able to take your business to new heights.


            This episode of Honest Marketing features a conversation with Krystal Proffitt, a content marketing expert specializing in helping entrepreneurs start, launch, and market their content. We'll explore how you can make 2023 your best year yet when it comes to content marketing and how you can tailor your expertise to create content that's more effective and impactful to your audience. 


            If you're looking to grow your business through content marketing—or just want some well-rounded advice from a pro—this episode is for you!


            Specifically, this episode highlights the following themes:

            • The importance of connecting with your audience 
            • How to jump-start your content marketing strategy
            • How to repurpose content for maximum exposure
            • Links from this episode:

              • Know more about Krystal: krystalproffitt.com
              • Recommended podcast: Online Marketing Made Easy with Amy Porterfield
              • Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!


                And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected]. 

                54 min
              • 3 Keys to a Recession-Proof Marketing Strategy

                Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)


                It's a fresh new year, and we're ready to start strong!


                We're heading into a new year with new challenges and opportunities. 

                Questions about how to adapt to the changing marketplace are top-of-mind for many executives. Recession and uncertainty can make it difficult to stay focused on the future, but the best leaders know how to seize the moment and keep their organizations moving forward. 


                And this episode is all about how to do just that! We're taking a look at three strategies that you can do to recession-proof your business. You don't have to sit back and watch as your competitors grow while you stagnate. In fact, with the right strategies in place, you'll be able to gain market share even during these challenging times. 


                So, get ready to learn how you turn today’s challenges into tomorrow's opportunities.


                Specifically, this episode highlights the following themes:

                • How to make your business irreplaceable
                • How to Identify business opportunities
                • Easy ways to reduce your churn rate
                • Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!


                  And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected]. 



                  19 min
                • How Small Should Your Business Be in 2023?

                  Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)


                  As technology and globalization have advanced, so have our expectations for what a company should look like.


                  If you're looking for some guidance about how much growth might be reasonable for your company over the next year, then this episode will be a helpful resource. I've put together important factors to consider when considering your company's growth trajectory. These factors help us find the balance between making sure your business is sturdy enough for whatever happens next and staying small enough so that you can keep up with everything your business requires. 


                  So whether you're just starting out or thinking about expanding your business, tune in to learn how to set the right expectations for your company and its growth.


                  Specifically, this episode highlights the following themes:


                  • How to build a healthy business
                  • How to set quarterly and annual revenue targets as a business
                  • Recommended books that can help you set goals and grow your business
                  • Recommended books:


                    • Company of One by Paul Jarvis
                    • The Infinite Game by Simon Sinek
                    • Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!


                      And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected]. 

                      22 min
                    • All I Want for Christmas - Marketing Edition

                      Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)


                      The holidays are a great time for reflection and planning, so we're taking this opportunity to share some thoughts on making your business even better in 2023!


                      There are many different paths to success for businesses, but we’ve highlighted the five things every company should consider when trying to improve its own approach. From product value and leveraging your team to branding and engaging your audience, these are surefire ways to make your business dreams a reality. 


                      So listen and get ready for a new year of growth! 


                      Specifically, this episode highlights the following themes:

                      • Five things every business should want for Christmas
                      • How to get team members more engaged
                      • Strategic marketing tips to help you reach your goals in 2023
                      • Recommended episodes

                        • How Small Should Your Business Be in 2023?
                        • The First Piece of Content EVERY Business Needs 
                        • Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!


                          And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected]. 

                          20 min
                        • Ruthie Gray: Using Instagram to Grow Your Business

                          Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)


                          Instagram has become a major player in the social media landscape. It's easy to see why: Instagram has billion monthly active users; it's easy to use and share; it's visual and fun. 


                          But how can you best use Instagram for your business?

                          Check out this episode with Ruthie Gray, an Instagram expert, for a full breakdown of all the ways Instagram can be an asset for your business. She has some of the best tips for growing your page—from creating truly engaging content to building a solid community around your brand.


                          Ruthie teaches Christian writers, speakers, and entrepreneurs online marketing strategies. Ruthie is also the host of Authentic Online Marketing Podcast. 

                          If you want a deeper dive into Instagram and how to use it most effectively for your business, you're going to want to listen in!


                          Specifically, this episode highlights the following themes:

                          • The types of content that work on Instagram
                          • Proven ways to get your business noticed on Instagram
                          • Instagram courses to generate more engagement
                          • Links from this episode:

                            • Know more about Ruthie: Ruthie Gray
                            • Enroll in a free mini course: Reels Personality Mini Course
                            • Sign up for Instagram courses: Authentic Instgram Courses
                            • Subscribe to Ruthie’s podcast: Authentic Online Marketing Podcast
                            • Join Instagram workshops: Stories to Market Workshop
                            • Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!


                              And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected]. 


                              48 min
                            • How to Sell the Way People Want to Buy

                              Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)


                              It's time to stop selling the way you've always sold. 


                              In today's world, people want relationships, not transactions. They want to know that they can trust what you say and that you have their best interests in mind. 


                              In this episode, I'm going to share my takeaways from the book How to Sell the Way People Want to Buy by Ron Willingham. It's a great read for sales professionals who want to develop their skills and create more trust-based relationships with their clients. Sales is a game of trust. If you want to be successful, you need to know how the game works and what it takes to win.


                              So tune in to hear all the details, and get ready to make some important changes in your sales approach! 


                              Specifically, this episode highlights the following themes:


                              • Travis's top three takeaways from the book, How to Sell the Way People Want to Buy Ron Willingham
                              • How to go beyond just selling with your clients
                              • How to identify the client's needs and offer solutions to those problems
                              • Links from this episode:

                                • Check out the book: How to Sell the Way People Want to Buy by Ron Willingham
                                • Listen to this episode: Brittany McBean: How to Write Persuasive Sales Copy
                                • Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!


                                  And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected]. 

                                  23 min
                                • Leo Ebbert: How to Create a Profitable Ads Campaign

                                  Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)


                                  When it comes to running an ad campaign, there are two things you need: a good idea and a great execution. 

                                  But how do you make sure that your ads are profitable?


                                  We get some insights from Leo Ebbert, founder of Exact Click Digital, on creating highly effective ads. We discuss some of the best strategies for running your next ad campaign, what you need to consider when targeting your audience and how to measure success.


                                  Leo Ebbert is the founder of Exact Click Digital, a company that runs paid ads for e-commerce brands on Google, Facebook, Bing, and Amazon.


                                  If you haven't yet dipped your toe into the world of ads, this episode is a great place to start. Let’s get some advice from an expert and make sure that your ad campaigns are effective and profitable!


                                  Specifically, this episode highlights the following themes:

                                  • The value of creative testing in business
                                  • How to track attribution & know which ads bring in converts
                                  • The best metrics to help you determine ads campaign success
                                  • Links from this episode:

                                    • Get eComm stores guides and more: exactclickdigital.com
                                    • Book a free Google or Facebook ads audit: exactclickdigital.com/freeaudit
                                    • Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!


                                      And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected]. 

                                      57 min

                                    About Honest Marketing

                                    From the publisher's feed

                                    Can you be a good human and a grow a successful company at the same time? Welcome to the Honest Marketing podcast, where you learn proven strategies to grow your business WITHOUT selling your soul.…