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I’m a huge believer in the importance of finding your patch, honing your area that you’re going to focus – laser-focus on – to find the properties that will continue to be available for a set period of time for you to renovate.

I have people that ask me all the time, “Naomi, why? Why focus? Why not just look and see what the market brings to you no matter where it is?” There’s a pile of reasons. The first one is that it makes it easier to say no. When you have properties that come past you that might be a perfect fit, if you don’t have a honed boundary around where you’re going to be renovating, you’ll find yourself going, “I could maybe do it. Maybe not.” If you have a delineated space or a delineated area with boundaries of where you’re going to be renovating, it is very easy to say no.