We each have five scientists that take turns as captains of our emotional ships. Sometimes our ship is a cruise liner, sometimes it’s a battleship, and other times it’s a submarine.

Now, more than ever before, companies are looking for ways to expand their reach within the community. They want to engage, communicate and most importantly, make an impact within their marketplace. Companies are beginning to understand that one of the most effective ways to do it is through Community Outreach.

As the Director of Digital Marketing & Strategies for ISOM Global Strategies.—listed on the (2015) Inc. 5000among the 10-Fastest Growing Women Led Companies in DC—Sherri Goodall has been on the forefront of digital engagement and strategy since 2012.

Her unparalleled insight and creativity has helped her design an extraordinary digital marketing division for that national retailer DTLR which changed the game of digital collaborations, advertising, and the use of social media influencers, She quickly established herself as one of the leading industry experts when it comes to “Lifestyle” Retailers in the digital space.

Sherri believes that having a fully structured program isn’t just about the metrics but a combination of engagement, forecasting, and finding creative ways to ride new trends. “Times have changed drastically during the past decade,” says Sherri. “Companies need to understand that customers want to see them fully engaged in the virtual space as well as in the physical. Customers want to know, what are you doing to connect with them and meet their needs? Do you really care about me and my needs…or just my money?”

Rhys Miller currently serves as the Office Manager and Veterinary Technician at Vets to YOU!, an at-home veterinary practice. She has devoted over 17 years to the animal welfare/sheltering and veterinary industries in Sarasota.

Fairy Tail Endings, Inc. is a small, all-volunteer nonprofit in Sarasota, FL dedicated to keeping wanted pets in our community out of shelters and healthy, happy & home where they belong. We primarily fund critical veterinary care for low-income pet owners that can't afford care so that they do not have to surrender, euthanize or neglect their furry family member.

Rhys founded Fairy Tail Endings while working as the animal care and receiving manager of our local humane society in the height of the recession. She was met with daily pleas by tearful owners who truly did not want to surrender their pet but they had a medical condition they couldn't afford to treat. With our shelter on a waiting list she thought there must be some program out there that could help owners keep their pet rather than surrender, but at that time there was not any type of safety-net program in our area. In just under 7 years FTE has helped almost 800 pets receive critical veterinary care!

Rhys was just an ordinary person that saw a problem in a field she was passionate about and decided to do something about it. After leaving the HSSC, Rhys spent her free time volunteering as a veterinary technician for several nonprofits and continues to provide weekly enrichment to the dogs of Satchel's Last Resort Shelter and Sanctuary. Rhys believes strongly in collaborating with other animal welfare organizations, sharing ideas, expertise and resources whenever possible to save animals in need.

General topic: How pet retention/safety-net programs like Fairy Tail Endings serves pets, people and our overburdened shelter system.

Kathryn Brightbill is Legislative Policy Analyst at the Coalition for Responsible Home Education. She has a BA from Covenant College and a JD from the University of Florida Levin College of Law. Kathryn writes on homeschooling policy, on the religious right, and LGBTQ issues. Her op-ed on Roy Moore, young courtship and child marriage in evangelicalism was recently published in the LA Times.

Colette practices TM, is a Silva Method Graduate and a Chopra Primordial Sound Practitioner, she combines these with her training as a yoga teacher. The practice of Meditative Yin Yoga is now Colette’s primary focus after studying with acclaimed teacher/author Bernie Clark. As a Renaissance yoga practitioner Colette encourages listeners to sit back and enjoy a creative visualization meditation.

Put one lobster in a bucket and he’ll get out. Put two lobsters in a bucket and no one escapes. When one lobster is about to find freedom, the other lobster will pull him back in.

Rosi is a licensed architect and LEED AP who has been working on various aviation projects for the bulk of her career. She leads TranSystems’ Retail Design Team which has designed and built over 500 retail outlets in 65 airports across the United States and Canada, with a construction value of over $100 million.

Ms. Rawson took The Hudson Group’s brands from approx. 40 stores in 1994 to over 500 stores in a 17-year period. Rosi helped expand the Hudson News brand Internationally for the Dufry Company in 2007.

Some of the licensed brands she has brought to the airports include:

National Geographic, Godiva, Crabtree & Evelyn, Sunglass Hut, House of Blues, CNN Newsstand, Life is good, Roots, Radio Shack, Coffee Bean and Tea Leaf, Quizno’s, Szbaros, Crayola, Harley Davidson, Papyrus ,Coach, Hugo Boss, Bliss, Fire CZ, Fossil, Honore Pearls, Juicy Couture, Magic Johnson Sports, Michael Kors, Mattel Experience, NBC Universal, Swarovski, Tumi, UFood Grill, Dunkin Donuts, Ultra Diamonds, Vera Bradley, Vineyard Vines, Hermes, Solstice, Estee Lauder, Ferragamo,,Bulgari & Lacoste.

Rosi enjoys travel, is an avid runner, and recently started on the P90X workout with her teenage son! She also enjoys teaching Jr. Achievement classes in her local school district.

Pamela Farmer graduated from the University of the Arts in industrial design In 1990. She worked as a designer for Fleetwood - Coleman in Somerset Pennsylvania for five years — the largest RV manufacturer in the United States doing product development team, Designing RV’s: soft goods, graphic design, floor plans.

In 1996 she fell madly in love and ended up in one of the most inspirational cities in the US - New Orleans. She started a company with her husband, Premier Coach, another innovative endeavor to round out her experience. She then embarked on the creative process of motherhood! Pam has 3 amazing children, all conceived in New Orleans….but in the early 2000’s her life was transformed again and she relocated back to the Jersey Shore where she was born and raised, and was truly her home….. with 2 children and one on the way. She re-engineered her life to serve her family and be the best mom she could be. She got her real estate license and has had a very successful career in real estate with several brokers. Currently she works for Coldwell Banker Spring Lake, and specializes in high-end properties in Monmouth and Ocean County. In 2017 alone she sold over $10M - a quiet fortune - all while raising 3 teenagers. Amazing stuff!

Julie Ceritelli owns Marketing/Advertising Company Telli Creative, bringing fresh ideas and economical solutions to her clients. Creatively driven, deadline obsessed and 100% dedicated to her work, Julie is devoted to her family and aims to find that perfect balance between want and need, to practice daily gratitude and let her yoga practice teach her how to breathe even when she’s not on the mat.

Kathy Pobloski is the Director and co-founder of Lost Dogs of Wisconsin, an all-volunteer nonprofit organization committed to reuniting lost pets in the state of Wisconsin. Kathy is also co-founder of Lost Dogs of America that helps all other Lost Dog Facebook pages get off the group.

Kathy has helped 1000s of lost dogs get reunited with their families and on today’s show, we welcome her back to continue our discussion of best methods for helping lost and found pets. Some important information you won’t want to miss.