Adam is behind the successful Instagram account @CleevelyKnits where he shares his funny and creative adventures in yarn. Most recently these have included videos on wine-pairings for yarn, and attempting to knit a usable QR code! There is a very strong theme of Adam being someone who thinks outside the box, which is illustrated by the fact that he hasn't knitted from a pattern for several years.

Despite only starting knitting in 2022, something about it hooked Adam in and he has progressed from beginner to a dabbling designer very quickly.

We speak about Adam's experience of using knitting, alongside therapy and medication, to support his journey in managing depression and about how it was able to offer him tangible results that he wasn't able to access in his previous career as a CEO. Recently Adam has knitting a colourwork sweater that is designed to promote conversations about mental health.

You can follow Adam on Instagram here: @cleevelyknits

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🧶 If you'd like to learn more about how to use knitting for your self-care, check out our course Self-Care One Stitch at a Time.

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