🎤🏠🎧 Join Katie Griffin and Martyn Baum for the latest edition of House of Property 🎤🏠🎧
This week on House of Property, we’re talking about something that quietly crept into estate agency over the last 10–20 years…
All the things we now do as agents that didn’t even exist when we started.
The job description has changed.
Today’s estate agents aren’t just valuers and negotiators. We are content creators, compliance officers, tech trouble-shooters, social media marketers, WhatsApp communicators and sometimes part-time therapists.
And the truth is… none of this was in the job spec when many of us began our careers.
In this episode, we unpack how the role of the estate agent has evolved – and what skills really matter in modern agency.
Because selling houses hasn’t changed. But how we do the job absolutely has.
We talk about:
🏠 The tools agents now rely on that simply didn’t exist before
From CRM systems and digital ID checks to AI descriptions, video tours and WhatsApp negotiations.
🏠 The shift from local expert to multi-skilled operator
Today’s agent isn’t just knowledgeable about property – they need to understand marketing, data, technology and client psychology.
🏠 Why communication has changed everything
Buyers and sellers now expect instant updates, faster responses and more transparency than ever before.
🏠 The social media era of estate agency
Marketing property is no longer just portals and window cards – it’s storytelling, visibility and building trust online.
🏠 Why experience still matters more than ever
Technology can help, but navigating chains, people and negotiations still relies on judgment, calm thinking and experience.
Because while the tools have changed…
The fundamentals of great agency haven’t.
🏠 Closing Thought
If you ever find yourself thinking:
"I didn’t sign up for half of these tasks when I started in this business…"
You’re probably right. But the agents who adapt, learn and evolve are the ones who continue to thrive.
Because estate agency today isn’t just about property. It’s about people, communication, and staying relevant in a fast-changing world.
As always, we bring:
🎤 A property insight from the front line
🎤 A dad joke (brace yourself)
🎤 Real talk about what’s actually happening in agency right now
Because this isn’t just any property podcast…
It’s HOP.
🎤🏠🎧 Listen in, compare notes with your own career, and see how much this job has really changed.🎤🏠🎧
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