Behind the Screens

Horror, cannibalism, and Halloween: Smile 2 marketing recommendations

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Horror continues to reign in the build-up to Halloween! This week we’re talking Smile 2, diving deep into the audience to see how it differs to the 2022 original, and what marketing opportunities there may be to entice wider audiences to attend. With a number of titles in the box office and coming up soon, there’s a lot to dive into on this week’s instalment of Behind the Screens.


Topics and times:

  • Smile 2 box office overview - 1:06
  • Smile 2 in-depth audience analysis - 2:46
  • Smile 2 marketing reccomendations - 5:36
  • Horror’s continued October run - 7:28
  • A24’s We Live In Time box office overview - 8:48
  • Box office overview: The Wild Robot, Joker, Terrifier 3 - 9:39
  • International break-ins - 12:33
  • Upcoming title excitement - 14:56
  • Next week - 17:54

    •  

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    Box Office Overview:

    • Smile 2 took the number 1 spot globally with this weekend with $23M domestically and the same internationally for a worldwide debut of $46M.
    • The Wild Robot is staying strong in week 4, with an added $10.1M domestically taking the domestic total to $101.7M, and fast approaching the $200M mark worldwide with $196M so far.
    • Joker: Folie a Deux dropped a further 69% unfortunately, grossing only $2.2M in the domestic market, but $16.9M internationally, bringing the worldwide cume thus far to $192M.
    • Terrifier 3 grossed an additional $9.3M domestically, bringing the total to $36M, along with $3M inernationally for a global total of $44.8M.
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