What if your favorite leather goods could become lasting heirlooms?

In this episode, we chat with Tyler Shupe of Tyler Shupe Leather, whose childhood memories of horse sales sparked a passion for crafting high-quality, long-lasting leather products. From restoring used tack to offering lifetime cleaning services, Tyler ensures each piece holds its value and story.

We delve into the challenges of sourcing top-tier leather, examining how cattle farming practices and tanning processes influence quality. Tyler also shares the art behind creating custom equestrian accessories and show awards, highlighting the importance of collaboration and thoughtful design.

It's a must-listen for anyone who values craftsmanship, creativity, and gear built to last for generations.

https://tylershupeleather.com/

Is smarter deworming the future of equine health? In this episode of the Horse Industry Podcast, Dr. Abby Sage from Zoetis breaks down the “Buy Less Wormer” campaign and why targeted treatments are replacing outdated rotation methods. Learn how tools like fecal egg counts and products like Moxidectin and Praziquantel are helping horse owners fight resistance and protect long-term health.

Dr. Sage shares expert tips on when to deworm (hint: spring and fall matter!) and how tailored plans can benefit foals, yearlings, and adult horses alike. Whether you're a vet or a horse owner, this episode offers clear, practical insights into parasite control and the science-backed strategies reshaping equine care today.

Links 

Zoetis 

Can the bond between humans and Mustangs offer these wild horses a second chance? In this episode, we chat with Matt Monroe—a former ad exec turned Mustang advocate—about his powerful journey into the world of Mustang Champions.

From the Mustang Challenge to the Classic and Magic, Matt shares how these competitions spotlight the versatility and value of Mustangs while promoting adoption and awareness.

With events hosted at top venues like South Point Arena and Rolex Stadium, and a $50,000 prize up for grabs, these shows are more than just a competition—they’re a movement.

Learn about the trainers’ dedication, creative outreach like VR kiosks, and how to join the mission to support these incredible horses.

What if horse sales were built on transparency, trust, and integrity? In this episode, Colby Gines, co-owner of Premier Horse Sales, shares how he and his wife, Cody, are raising the bar in the auction world.

From Cody’s innovative grading and sift system to buyer meet-and-greets, their process is designed to build confidence and deliver quality.

We dive into the logistics, ethics, and accountability behind the scenes—highlighting how Premier stands out with its strong commitment to honesty and professionalism. Colby also shares personal stories and his vision for uniting equestrian disciplines to tackle industry-wide challenges.

It’s a fresh, honest look at the future of horse sales done right.

Links 

Premier Horse Sales

In this episode of the Horse Industry Podcast, Amy Carey, VP of Marketing at WF Young, shares the incredible legacy behind one of the horse industry's most iconic brands. Founded in 1892 by Mary Ida Young, WF Young began with liniment for delivery horses and has grown into a global leader in equine care.

Amy takes us through the evolution of their products—from the classic Absorbine Veterinary Liniment to today’s EPA-compliant UltraShield fly control. We explore WF Young’s commitment to innovation, sustainability, and animal welfare, plus exciting new products inspired by other industries. It’s a fascinating look at how one woman’s vision still shapes horse care over a century later.

WF Young 

UltraShield fly control

What if one program could unite the entire Western performance horse world? In this episode, Shane Plummer of SDP Buffalo Ranch shares how Legendary Stakes is shaking up the industry with an inclusive, innovative model that spans 14 disciplines and 700+ events across the U.S.

With just a $250 entry fee, competitors—and even breeders and sire owners—are seeing impressive returns.

We dig into how stallion and mare owners benefit through unique partnerships, free enrollments, and earnings tracking via Equistat.

Whether you ride, breed, or cheer from the sidelines, this episode reveals how Legendary Stakes is opening doors, boosting payouts, and building a future for all Western saddle lovers.

LInks -

SDP Buffalo Ranch

Legendary Stakes

Remember your first pony or that one horse who always kept things interesting?

 In this episode, Jim, Kelly, Stacey, and I swap stories from our days at Lennon Cedars, sharing laughs and memories about our unforgettable ponies—Dixie, Dolly by Golly, and Siri. From Dolly’s wild behavior at the Three Rivers Water Festival to bareback rides and quiet barn moments, it’s a fun trip down memory lane.

Whether you grew up around horses or just love a good story, you’ll appreciate the friendship, mischief, and pure joy these animals brought into our lives. Saddle up and enjoy the ride—nostalgia (and laughter) guaranteed.

This episode is all about chaos, camels, and croissants! Join us as we relive our hilariously unpredictable trip to Morocco and Paris—from Kelly’s accidental “kidnapping” to Cece’s car crash-turned-travel anecdote.

We somehow found ourselves in a camel jockey club (don’t ask), debated carry-on-only packing, and ate our way through France, one pastry at a time.

With equestrian energy and zero chill, we unpack the magic and madness of international travel—balancing adventure with logistics and finding joy in the most unexpected moments. 

Grab your champagne and saddle up for a ride full of laughs, lessons, and maybe a few travel tips you didn’t know you needed.

Former federal agent turned author Fred Boff joins us with stories that span from undercover ops to unexpected publishing deals. Fred shares how a real-life case and a chance meeting with a literary agent led to his debut book—and pays tribute to his late partner, Everett Hatcher, in a heartfelt reflection.

From truck stop showers and quirky road trip moments to a powerful encounter with racial segregation, Fred blends humor and humanity in equal measure. We also dive into his undercover work in the 1970s, including a surprising assignment infiltrating the gay community. With wit and honesty, Fred offers a behind-the-scenes look at the unpredictable—and often hilarious—world of law enforcement.

 Listen in to learn more :

(00:46) Documenting a True Crime Story 

(02:49) Opportunity for True Crime Book Deal 

(12:15) Handling Racist Comments With Grace 

(19:43) Communication With Families During Absence

King Rex and the Cowboy Mafia

What do horse trailers, fake t-shirts, and a not-guilty-by-insanity plea have in common? Muscles Foster.

In this episode, we once again dive into the wild world of the so-called Cowboy Mafia—from Muscles’ chaotic legal drama to his strange friendship with Rex Cobble.

You don't want to miss how a city tax office hilariously outwitted federal agents, and why the lines between horse shows and smuggling rings were blurrier than you’d think. 

With mysterious figures like Les Fuller and a web of betrayal, this story has it all: crime, comedy, and cowboy chaos. 

Buckle up—it’s a ride you won’t forget.

Listen in to learn more :

(05:25) Tax Letter From NYC and Contacts 

(08:25) Undercover Operations in Various States 

(12:50) Trial Notoriety and Cowboy Mafia Merch 

(17:41) Murder and Deception Suspicions

(22:22) Texas Cop Shot by Giants Fan