Horses Hope & Hustle

Dusty Whitford has built a cutting horse training program, a streaming platform, and now an independent television series — all without a dollar of corporate or Hollywood money. In this episode of Horses, Hope & Hustle, Dusty shares how he went from the Army National Guard to apprenticing under hall-of-fame cutting horse trainers, then built Horse Pro TV into a streaming app rivaling Netflix in scale, funded almost entirely by everyday horse people.

We dig into the real story behind Tin Top, his new PG-13 Western drama series shot entirely with real horse people (no actors), why he turned down big-money investors in favor of $1,000 checks from ranchers, and the marketing philosophy that's grown Tin Top's following by tens of thousands in a single month with zero ad budget.

Dusty also opens up about bullying in the horse industry, why chasing broad appeal kills your business, and the mindset shift that let him stop caring what people think — including his now-famous line: "By trying to please everyone, you attract no one."

In this episode:

• Building Horse Pro TV from a website to a full streaming app
• Why Dusty avoided big trainers and elite sponsors on purpose
• The real story and cast behind Tin Top
• Marketing with zero budget: turning followers into "an army of myself"
• Why fear — not money — is what actually kills most dreams

🎥 Follow Dusty: Horse Pro TV & Tin Top on Facebook and in every major app store

Learn more about the Regional Stallion Access Program here: www.facebook.com/DryCreekQuarters

List Your Business Free--> https://horseshopeandhustle.com/directory/

Support the show

Whether you found us by accident or on purpose (bonus points if you did), we're glad you're here. This is the official home of Horses Hope & Hustle — a podcast about horse life, entrepreneurship, faith, and the grit it takes to chase what matters. I'm your host, Crystal Show.

Here, we dive into the real and the raw: stories from the saddle, lessons from the tough days, and honest conversations about horsemanship, personal growth, and building a life you're proud of. This space was created with honesty, purpose, and heart — for lifelong horse people, equestrian entrepreneurs, and anyone chasing meaning in the middle of life's chaos.

New episodes feature horse trainers, equine professionals, and everyday hustlers sharing real stories about faith, resilience, and reinvention. So whether you're listening from the saddle, the pickup, or with coffee at the kitchen table — welcome.

Subscribe, follow along, and make yourself at home. This is Horses Hope & Hustle — welcome to the ride.

Topics include: horse life, equine education, entrepreneurship, faith, grit, personal growth.

Follow our website for merch, blog content, and more: horseshopeandhustle.com

A topic I feel is often misleading... Was the sale soft? Or was the work in marketing that horse just not there?... 

Lets chat about accountability when it comes to consigning horses to a horse sale. 

Support the show

Whether you found us by accident or on purpose (bonus points if you did), we're glad you're here. This is the official home of Horses Hope & Hustle — a podcast about horse life, entrepreneurship, faith, and the grit it takes to chase what matters. I'm your host, Crystal Show.

Here, we dive into the real and the raw: stories from the saddle, lessons from the tough days, and honest conversations about horsemanship, personal growth, and building a life you're proud of. This space was created with honesty, purpose, and heart — for lifelong horse people, equestrian entrepreneurs, and anyone chasing meaning in the middle of life's chaos.

New episodes feature horse trainers, equine professionals, and everyday hustlers sharing real stories about faith, resilience, and reinvention. So whether you're listening from the saddle, the pickup, or with coffee at the kitchen table — welcome.

Subscribe, follow along, and make yourself at home. This is Horses Hope & Hustle — welcome to the ride.

Topics include: horse life, equine education, entrepreneurship, faith, grit, personal growth.

Follow our website for merch, blog content, and more: horseshopeandhustle.com

Brian swore he'd never get married — until he met Crystal, and everything changed. In this episode of Horses, Hope & Hustle, Crystal and her husband Brian sit down together to open up about their whirlwind romance: less than six months from first date to "I do," and one full year of marriage since. They talk about what almost didn't happen, why they believe that when you know, you just know, and how God's hand was on their relationship from the very beginning.

Brian and Crystal share honest, real-talk marriage and relationship advice pulled straight from their own first year together — the highs, the hard parts, and the faith that carried them through it all. If you've ever wondered whether a fast love story can also be a lasting one, this episode is proof that it can.

Tune in for a raw, faith-filled conversation about love, timing, and trusting God's plan even when it doesn't look the way you expected.

Learn more about the Regional Stallion Access Program here: www.facebook.com/DryCreekQuarters

List Your Business Free--> https://horseshopeandhustle.com/directory/

Support the show

Whether you found us by accident or on purpose (bonus points if you did), we're glad you're here. This is the official home of Horses Hope & Hustle — a podcast about horse life, entrepreneurship, faith, and the grit it takes to chase what matters. I'm your host, Crystal Show.

Here, we dive into the real and the raw: stories from the saddle, lessons from the tough days, and honest conversations about horsemanship, personal growth, and building a life you're proud of. This space was created with honesty, purpose, and heart — for lifelong horse people, equestrian entrepreneurs, and anyone chasing meaning in the middle of life's chaos.

New episodes feature horse trainers, equine professionals, and everyday hustlers sharing real stories about faith, resilience, and reinvention. So whether you're listening from the saddle, the pickup, or with coffee at the kitchen table — welcome.

Subscribe, follow along, and make yourself at home. This is Horses Hope & Hustle — welcome to the ride.

Topics include: horse life, equine education, entrepreneurship, faith, grit, personal growth.

Follow our website for merch, blog content, and more: horseshopeandhustle.com

Have you ever thought of the fact that-- Your Hustle Is Giving Someone Permission to Dream?

Support the show

Whether you found us by accident or on purpose (bonus points if you did), we're glad you're here. This is the official home of Horses Hope & Hustle — a podcast about horse life, entrepreneurship, faith, and the grit it takes to chase what matters. I'm your host, Crystal Show.

Here, we dive into the real and the raw: stories from the saddle, lessons from the tough days, and honest conversations about horsemanship, personal growth, and building a life you're proud of. This space was created with honesty, purpose, and heart — for lifelong horse people, equestrian entrepreneurs, and anyone chasing meaning in the middle of life's chaos.

New episodes feature horse trainers, equine professionals, and everyday hustlers sharing real stories about faith, resilience, and reinvention. So whether you're listening from the saddle, the pickup, or with coffee at the kitchen table — welcome.

Subscribe, follow along, and make yourself at home. This is Horses Hope & Hustle — welcome to the ride.

Topics include: horse life, equine education, entrepreneurship, faith, grit, personal growth.

Follow our website for merch, blog content, and more: horseshopeandhustle.com

Jester Sells for $400,000: Inside Morgan's Mountain Performance Horses' Record Sale at Premier's Big Sky Horse Sale

How does a family-raised colt named Jester become the reserve high seller — selling for a record-breaking $400,000 — at Premier's Big Sky Horse Sale? On this episode of Horses, Hope & Hustle, I sit down with Lisa Morgan, BJ Morgan, and Kelsey Friedly of Morgan's Mountain Performance Horses (MMPH) to break down exactly how it happened.

For over 30 years, this Montana horse breeding and training program has focused on raising working ranch horses — real using horses with mountain experience, not arena-bred show horses. Jester, a half-draft colt out of a Percheron bloodline, spent his early years packing salt, moving cattle, and working 25,000 acres of grazing land before ever setting foot in a sale ring.

We talk through the full journey to the Big Sky Premier Horse Sale: the professional photography and video marketing strategy that turned Jester's story into a must-follow, the registry and DNA testing scramble before the deadline, and what it actually felt like in the bleachers as the bidding blew past every number they'd imagined. As Lisa put it, "We didn't really think we had a story. We were just living it."

This episode covers:

• How Morgan's Mountain Performance Horses built a 30-year horse breeding program from a single Percheron stud
• What it takes to qualify for a premier performance horse sale (registries, scoring rubrics, professional video)
• The marketing strategy behind Jester's record-setting sale price
• The emotional, faith-filled moments behind the scenes at the sale
• Advice for anyone consigning a horse to a major sale for the first time

Whether you're a horse breeder, a ranch horse enthusiast, or just love a good underdog story, this conversation about Jester's $400K sale at Big Sky is one you don't want to miss.

Follow Morgan's Mountain Performance Horses: Facebook, Instagram, and YouTube — search "Morgan's Mountain Performance Horses." or "Steele Pony Mohair"

Learn more about the Regional Stallion Access Program here: www.facebook.com/DryCreekQuarters

List Your Business Free--> https://horseshopeandhustle.com/directory/

Support the show

Whether you found us by accident or on purpose (bonus points if you did), we're glad you're here. This is the official home of Horses Hope & Hustle — a podcast about horse life, entrepreneurship, faith, and the grit it takes to chase what matters. I'm your host, Crystal Show.

Here, we dive into the real and the raw: stories from the saddle, lessons from the tough days, and honest conversations about horsemanship, personal growth, and building a life you're proud of. This space was created with honesty, purpose, and heart — for lifelong horse people, equestrian entrepreneurs, and anyone chasing meaning in the middle of life's chaos.

New episodes feature horse trainers, equine professionals, and everyday hustlers sharing real stories about faith, resilience, and reinvention. So whether you're listening from the saddle, the pickup, or with coffee at the kitchen table — welcome.

Subscribe, follow along, and make yourself at home. This is Horses Hope & Hustle — welcome to the ride.

Topics include: horse life, equine education, entrepreneurship, faith, grit, personal growth.

Follow our website for merch, blog content, and more: horseshopeandhustle.com

Some people wait for opportunities. Others create them. This week on Horses, Hope & Hustle, host Crystal Show sits down with horse trainer Manda McCarthy, whose journey has taken her from racing Thoroughbreds in Australia to training Warmbloods, and now building a career in the cow horse and cutting horse industry.

What makes Manda's story so inspiring isn't just the variety of horses she's trained — it's her mindset. Every time she set her sights on a new goal, she was willing to start from the bottom, put her nose to the grindstone, and do whatever it took to learn. She believes that becoming a better horseman starts with becoming a better student, and she's never stopped chasing knowledge that helps both her and her horses improve.

This conversation is about embracing the uncomfortable, trusting the process, and having the courage to reinvent yourself in pursuit of the life you want. Whether you're chasing a dream in the equine industry or simply trying to become better than you were yesterday, Manda's story is proof that hard work, humility, and a willingness to learn can take you farther than you ever imagined.

Topics covered: horse training, cutting horses, cow horses, Thoroughbred racing, Warmblood training, horsemanship, mindset, entrepreneurship in the horse industry, personal growth.

Follow Manda on Facebook: https://www.facebook.com/amandaraemccarthy

Learn more about the Regional Stallion Access Program here: www.facebook.com/DryCreekQuarters

List Your Business Free--> https://horseshopeandhustle.com/directory/

Support the show

Whether you found us by accident or on purpose (bonus points if you did), we're glad you're here. This is the official home of Horses Hope & Hustle — a podcast about horse life, entrepreneurship, faith, and the grit it takes to chase what matters. I'm your host, Crystal Show.

Here, we dive into the real and the raw: stories from the saddle, lessons from the tough days, and honest conversations about horsemanship, personal growth, and building a life you're proud of. This space was created with honesty, purpose, and heart — for lifelong horse people, equestrian entrepreneurs, and anyone chasing meaning in the middle of life's chaos.

New episodes feature horse trainers, equine professionals, and everyday hustlers sharing real stories about faith, resilience, and reinvention. So whether you're listening from the saddle, the pickup, or with coffee at the kitchen table — welcome.

Subscribe, follow along, and make yourself at home. This is Horses Hope & Hustle — welcome to the ride.

Topics include: horse life, equine education, entrepreneurship, faith, grit, personal growth.

Follow our website for merch, blog content, and more: horseshopeandhustle.com

Some people will never understand your vision because it was not given to them. 
And thats what this Friday Reflection is about. 

Support the show

Whether you found us by accident or on purpose (bonus points if you did), we're glad you're here. This is the official home of Horses Hope & Hustle — a podcast about horse life, entrepreneurship, faith, and the grit it takes to chase what matters. I'm your host, Crystal Show.

Here, we dive into the real and the raw: stories from the saddle, lessons from the tough days, and honest conversations about horsemanship, personal growth, and building a life you're proud of. This space was created with honesty, purpose, and heart — for lifelong horse people, equestrian entrepreneurs, and anyone chasing meaning in the middle of life's chaos.

New episodes feature horse trainers, equine professionals, and everyday hustlers sharing real stories about faith, resilience, and reinvention. So whether you're listening from the saddle, the pickup, or with coffee at the kitchen table — welcome.

Subscribe, follow along, and make yourself at home. This is Horses Hope & Hustle — welcome to the ride.

Topics include: horse life, equine education, entrepreneurship, faith, grit, personal growth.

Follow our website for merch, blog content, and more: horseshopeandhustle.com

In this episode of Horses, Hope & Hustle, we sit down with Bugg Beeler — horse trainer, former pro rodeo competitor, and founder of Rodeo Road Essentials, an all-natural topical company built from the ground up.

We dive into Bugg's journey from the arena to the entrepreneurial world — her early days in horse training, her time competing on the pro rodeo circuit, and the moment that sparked the creation of Rodeo Road Essentials. But this conversation goes far beyond business.

We get real about how Bugg turned the lowest point of her life into a launching pad for purpose. She opens up about choosing to answer God's calling, using her pain to do good, and finding the courage to become her best self — not just for her, but for everyone she could help along the way.

What starts as a story of entrepreneurship turns into something so much bigger: a genuine, heartfelt message about faith, resilience, and purpose that so many of us need to hear right now.

Tune in for an episode that will inspire you to see your own hardest moments differently — and maybe even find your own calling along the way.

Follow Bugg on facebook or find browse the selection of Rodeo Road Essentials at https://www.rodeoroadessentials.com/

Learn more about the Regional Stallion Access Program here: www.facebook.com/DryCreekQuarters

List Your Business Free--> https://horseshopeandhustle.com/directory/

Support the show

Whether you found us by accident or on purpose (bonus points if you did), we're glad you're here. This is the official home of Horses Hope & Hustle — a podcast about horse life, entrepreneurship, faith, and the grit it takes to chase what matters. I'm your host, Crystal Show.

Here, we dive into the real and the raw: stories from the saddle, lessons from the tough days, and honest conversations about horsemanship, personal growth, and building a life you're proud of. This space was created with honesty, purpose, and heart — for lifelong horse people, equestrian entrepreneurs, and anyone chasing meaning in the middle of life's chaos.

New episodes feature horse trainers, equine professionals, and everyday hustlers sharing real stories about faith, resilience, and reinvention. So whether you're listening from the saddle, the pickup, or with coffee at the kitchen table — welcome.

Subscribe, follow along, and make yourself at home. This is Horses Hope & Hustle — welcome to the ride.

Topics include: horse life, equine education, entrepreneurship, faith, grit, personal growth.

Follow our website for merch, blog content, and more: horseshopeandhustle.com

1- You Can't Make Money in The Horse Industry
2- You Cant Make It In The Horse Industry

Both lies. 
Here are my thoughts on these two common beliefs floating around the industry... 

Ready to list your business or event on our directory?! 
Visit horseshopeandhustle.com 

Support the show

Whether you found us by accident or on purpose (bonus points if you did), we're glad you're here. This is the official home of Horses Hope & Hustle — a podcast about horse life, entrepreneurship, faith, and the grit it takes to chase what matters. I'm your host, Crystal Show.

Here, we dive into the real and the raw: stories from the saddle, lessons from the tough days, and honest conversations about horsemanship, personal growth, and building a life you're proud of. This space was created with honesty, purpose, and heart — for lifelong horse people, equestrian entrepreneurs, and anyone chasing meaning in the middle of life's chaos.

New episodes feature horse trainers, equine professionals, and everyday hustlers sharing real stories about faith, resilience, and reinvention. So whether you're listening from the saddle, the pickup, or with coffee at the kitchen table — welcome.

Subscribe, follow along, and make yourself at home. This is Horses Hope & Hustle — welcome to the ride.

Topics include: horse life, equine education, entrepreneurship, faith, grit, personal growth.

Follow our website for merch, blog content, and more: horseshopeandhustle.com

On this episode of Horses, Hope & Hustle, Crystal sits down with Ben Collins, founder of Hero Rodeo, to talk about what happens when a simple idea turns into a product, a business, and a whole lot of lessons learned the hard way.

What started as a conversation on the drive home from a roping eventually became a journey into product development, manufacturing, sales, and entrepreneurship. Ben shares the reality of taking an idea from concept to creation, navigating mistakes, figuring things out as he went, and learning firsthand what it takes to build something from the ground up.

This episode is equal parts educational and entertaining. From product invention to business growth, Ben doesn't hold back on the stories—including the fact that his very first sale was to a hitchhiker. Seriously.

Packed with laughs, honest lessons, and plenty of entrepreneurial grit, this conversation is for anyone who's ever had an idea and wondered, "Could I actually make this happen?"

Find Hero Rodeo products in a store near you or: https://www.herorodeo.com

Visit www.horseshopeandhustle.com to browse the directory or create your free listing! 

Learn more about the Regional Stallion Access Program here: www.facebook.com/DryCreekQuarters

List Your Business Free--> https://horseshopeandhustle.com/directory/

Support the show

Whether you found us by accident or on purpose (bonus points if you did), we're glad you're here. This is the official home of Horses Hope & Hustle — a podcast about horse life, entrepreneurship, faith, and the grit it takes to chase what matters. I'm your host, Crystal Show.

Here, we dive into the real and the raw: stories from the saddle, lessons from the tough days, and honest conversations about horsemanship, personal growth, and building a life you're proud of. This space was created with honesty, purpose, and heart — for lifelong horse people, equestrian entrepreneurs, and anyone chasing meaning in the middle of life's chaos.

New episodes feature horse trainers, equine professionals, and everyday hustlers sharing real stories about faith, resilience, and reinvention. So whether you're listening from the saddle, the pickup, or with coffee at the kitchen table — welcome.

Subscribe, follow along, and make yourself at home. This is Horses Hope & Hustle — welcome to the ride.

Topics include: horse life, equine education, entrepreneurship, faith, grit, personal growth.

Follow our website for merch, blog content, and more: horseshopeandhustle.com