Hospitality Forward

In Episode #18, Michael Anstendig and Hanna Lee chat with Wendy Gillette, anchor for CBS News Radio, and correspondent, anchor and producer for CBS Newspath, which provides national and international stories to CBS television stations. ⁣⁣⁣⁣In 2020, Wendy launched a new travel series, “Travel Tuesday,” for TV, radio and digital.⁣⁣⁣⁣

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⁣As an avid traveler, Wendy has visited 60 countries and reported travel stories from the Maldives, Vietnam, the Seychelles, South Africa, Alaska and Iceland.⁣⁣⁣⁣

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⁣⁣Tune in to hear this globetrotting broadcast journalist share her thoughts on:⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

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⁣⁣1) How she balances her multiple roles, both on-air and behind the scenes, spanning TV and radio.⁣⁣⁣⁣

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⁣2) What she likes most about travel and why it is her calling to get more people to go out and experience the world.⁣⁣⁣⁣

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⁣3) How her new “Travel Tuesday” series came about.⁣⁣⁣⁣

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⁣4) Why getting back to nature via road trips, RV excursions and cabin rentals will remain popular forms of travel for the foreseeable future.⁣⁣⁣⁣

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⁣⁣5) Why flying by private jet is no longer just for the very wealthy.⁣⁣⁣⁣

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⁣6) Why story ideas for broadcast media have to be of interest to a general audience, rather than just those in the trade.⁣⁣⁣⁣

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⁣⁣7) How newbies should get their feet wet with local broadcast media first, rather than start off with national outlets.⁣⁣⁣⁣

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⁣8) Why cultivating relationships with local broadcast media members is critical and how following them on social media and commenting on their work is a great way to start building a rapport.⁣⁣⁣⁣

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⁣Wendy also answers a listener question from António Saldanha de Oliveira of Nimb Hotel in Copenhagen, Denmark on the steps hotels should take to safely welcome international travelers once travel restrictions are lifted.⁣⁣⁣⁣

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⁣Connect with Wendy on IG at @wendygilletteny and via email at [email protected].⁣⁣⁣⁣⁣

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⁣Follow “Hospitality Forward” Podcast hosts Hanna Lee at @hannaleeny, Michael Anstendig at @michaelanstendig and our agency at @hannaleepr on IG.⁣⁣⁣⁣⁣⁣

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⁣⁣⁣In this week’s “HLC Innovation Report,” we feature:⁣⁣⁣⁣⁣⁣⁣⁣⁣

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⁣#1: What We Are Reading This week - Our agency celebrates book authors we admire through our #AskTheAuthor series. This week, we are reading “Behind the Bar: 50 Cocktail Recipes from the World’s Most Iconic Hotels”⁣⁣⁣⁣⁣ by Alia Akkam. Check out @hlcbookmedia on IG for our full interview on how Alia and Hardie Grant Books brought her book to life (https://www.instagram.com/hlcbookmedia/).⁣⁣⁣⁣

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⁣#2: Who We Are Honoring This Week - Daniela Curiel, Engagement Manager of Pernod Ricard USA. Her inspiring motto is “Spend all your energy on what makes you extraordinary.” Each week, we celebrate pioneering women via our digital channels, so check out http://www.hannaleecommunications.com/inspiring-women for over 250 women’s words of wisdom.⁣⁣⁣⁣

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⁣#3: What We Are Celebrating This Week - The Bathtub Whiskey Pop-Up in New York City by Bathtub Gin’s Dave Oz and Head Bartender Brendan Bartley. Starting this week, the two-month pop-up brings this beloved Chelsea speakeasy bar to the Financial District with whiskey-focused cocktails, Gin & Tonics and bacon & whiskey pairing flights. This cozy spot is definitely worth checking out (https://bathtubginnyc.com/). ⁣⁣⁣⁣

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⁣#4: What Podcast We Are Listening to This Week - “A Hotel Life Live,” hosted by Ben Pundole. Ben recently interviewed Ian Schrager, the legendary hotelier behind The EDITION, the PUBLIC Hotel and other iconic brands. Amidst the pandemic, Ian shares his wise advice, “We have to look at this as an opportunity of a new beginning in everything.” Have a listen to Ian’s inspiring insights on the future of hospitality (https://bit.ly/3gtGFUL).⁣⁣⁣⁣

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⁣#5: Who Is Inspiring Us This Week - Tony Abou-Ganim, a master mixologist, book author and leading light of the Cocktail Renaissance. Tony is also the founder of The Helen David Relief Fund at the USBG National Charity Foundation that supports bartenders battling breast cancer. This fall, he led Team Negroni to cycle 4,000 miles and raised $50,000 for this worthy cause. Thanks, Tony, for your continued support of the industry and this meaningful initiative (https://bit.ly/3lRYbTJ).

Hosted on Acast. See acast.com/privacy for more information.

In Episode #17, we speak with Joshua M. Bernstein, a freelance writer covering beer, spirits, food and travel for the New York Times, Bon Appétit, Imbibe, Wine Enthusiast and top trades, like Draft.⁣

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Joshua is also author of 5 books on beer: “Drink Better Beer,” “Brewed Awakening,” “The Complete Beer Course,” “Complete IPA” and “Homebrew World.”⁣

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⁣⁣Tune in to hear this expert on all things beer-related share his thoughts on:⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

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1) Why experimentation is still important in the craft beer space, despite consumers embracing the comfortable and familiar.⁣

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2) What the success of the hazy IPA style of beer says about the evolution of the American palate.⁣

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3) Why the language surrounding craft beer, including the association of hops with bitterness, is a barrier to reaching more consumers.⁣

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4) Why a story idea shared with him might not be an immediate fit, yet could ultimately result in coverage.⁣

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5) Why direct-to-door shipments are boosting sales of non-alcoholic beers by encouraging convenient discovery and trial.⁣

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6) How educational initiatives to bring more diversity to the craft beer scene will bear fruit in the coming years.⁣

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7) Why optimizing outdoor drinking experiences will be critical for success now and moving forward.⁣

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Joshua also answers a listener question from Chris Herron, CEO of Creature Comforts Brewing Co., on craft brewing and the hard seltzer category.⁣

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⁣Connect with Joshua on IG at @joshmbernstein and via his website, www.joshuambernstein.com.⁣

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Follow “Hospitality Forward” Podcast hosts Hanna Lee at @hannaleeny, Michael Anstendig at @michaelanstendig and our agency @hannaleepr on IG.⁣⁣

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In this week’s “HLC Innovation Report,” we feature:⁣⁣⁣⁣⁣

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#1: What We Are Reading This Week - Our agency celebrates book authors we admire through our #AskTheAuthor series. This week, we are reading “Drink Like a Bartender” by Thea Engst and Lauren Vigdor. Check out @hlcbookmedia on IG for our interview on how Thea, Lauren and Adams Media brought their book to life (https://www.instagram.com/p/CH_XKU4l08g/).⁣

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#2: Who We Are Honoring This Week - Gemma Bell, Founder of Gemma Bell and Company, a leading hospitality PR agency based in London. Her business motto is “Don’t underestimate the transformational power of sharing your table with others.” Each week, we celebrate pioneering women via our digital channels, so check out www.hannaleecommunications.com for over 250 women’s words of wisdom.⁣

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#3: What We Are Celebrating This Week - The 90th birthday of our beloved mom, Harriet Anstendig. Time after time, she shows us that age is just a number. Here’s to many more. We thank her for her unconditional love, guidance and wisdom.⁣

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#4: What Podcast We Are Listening to This Week - Social Media Marketing Podcast with Michael Stelzner. Michael recently interviewed one of our favorite social media experts, Alex Tooby, an Instagram strategist specialized in helping female entrepreneurs (https://apple.co/3qgavk0).⁣

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#5: Who Is Inspiring Us This Week - Sother Teague, the renowned bartender behind Amor y Amargo in New York City. Sother recently pivoted to deal with the pandemic with a new concept, General Store, a retail operation selling bottled cocktails, books and barware. (https://bit.ly/3mpCbk7). 

Hosted on Acast. See acast.com/privacy for more information.

In our 16th episode, we speak with Kristen Bieler, Editor in Chief of SevenFifty Daily and Beverage Media. Kristen brings more than 20 years of beverage experience to her readers.⁣⁣⁣

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⁣⁣Tune in to hear this expert on all things related to the business of spirits, cocktails, beer and wine share her thoughts on:⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

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⁣1) How SevenFifty Daily and Beverage Media’s merger has created a formidable audience of 140,000 trade members across all three tiers of the industry.⁣⁣

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⁣2) Why personality-driven pitches should be illustrative of broader, timely topics.⁣⁣

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⁣3) Why regionality, e-commerce, premiumization and a renewed interest in discovery will continue to be trends to watch.⁣⁣

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⁣4) How beverage science articles are popular with her readership.⁣⁣

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⁣5) How the bar pros in the “Bartenders to Watch” feature are chosen.⁣⁣

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⁣6) Why practical how-tos, like starting a spirits brand without a distillery or launching a line of canned cocktails, get her attention.⁣⁣

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⁣7) How the pandemic is creating an opportunity for the hospitality industry to reimagine itself in a more balanced and equitable way.⁣⁣

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⁣8) What lessons can be learned from South Africa to help create sustainable diversity in the U.S. wine scene.⁣⁣

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⁣9) Why large-scale trade events, like VinItaly, VinExpo and ProWein, are ultimately irreplaceable, even in the Zoom era.⁣⁣

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⁣Kristen also answers a listener question from Anthony Baker, cocktail professor at Momentum Mixology, who wants to know if she foresees a reversal of the tariffs that have been so damaging to the beverage trade.⁣⁣⁣

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⁣Connect with Kristen via email at [email protected] and on Instagram at @bielerkristen. ⁣⁣

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In this week’s “HLC Innovation Report,” we feature:⁣⁣⁣⁣

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#1: What We Are Reading This Week - Our agency celebrates book authors we admire through our #AskTheAuthor series. This week, we are reading “Wine Girl” by Victoria James. Check out @hlcbookmedia on Instagram for our interview on how Victoria and Ecco Books/HarperCollins brought her compelling book to life (https://bit.ly/3fz1ihJ ).⁣⁣⁣

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#2: Who We Are Honoring This Week - Conley Fitzpatrick, Chief Marketing Officer of 21 Seeds Tequila (https://www.21seeds.com/), whose motto is “Vision without action is a daydream.” Each week, we celebrate pioneering women via our digital channels, so check out www.hannaleecommunications.com for over 250 women’s words of wisdom.⁣⁣

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#3: Who We Are Celebrating This Week - Kate Hudson. She inspires us as Goodwill Ambassador for the United Nations World Food Program that provides assistance to more than 90 million people in more than 80 countries (https://www.wfpusa.org/).⁣⁣

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#4: What Podcast We Are Listening to This Week - “Post Shift with Shawn Soole.” Shawn recently interviewed Charles Gibb, CEO of Fever-Tree North America. Listen to this 30-year beverage veteran on his globetrotting career, the importance of mixers and how he is leading Fever-Tree USA during the pandemic (https://apple.co/3l4iTiI). ⁣⁣

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#5: Who Is Inspiring Us - Tobin Ellis of Barmagic in Las Vegas. This star bartender launched the Hospitality Relief Dashboard, a portal of support for the hospitality industry with more than 700 helpful resource links via an interactive map (https://www.barmagic.com/relief). ⁣⁣

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Follow “Hospitality Forward” Podcast hosts Hanna Lee at @hannaleeny, Michael Anstendig at @michaelanstendig and our agency @hannaleepr on Instagram.⁣

Hosted on Acast. See acast.com/privacy for more information.

In our 15th episode, we speak with Aaron Goldfarb, a novelist, author and journalist who frequently writes about the spirits industry and drinking culture for Esquire, the New York Times, PUNCH, VinePair, Whisky Advocate and many other top media outlets. ⁣

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Aaron has written four novels, a short story collection, an essay collection and three books on the drinks industry. His two most recent books are “Hacking Whiskey” and “Gather Around Cocktails.” ⁣

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In this episode, he breaks some exciting news about his upcoming new book.⁣

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This year, Aaron won the “Best Cocktail & Spirits Writing” Spirited Award by the Tales of the Cocktail Foundation. ⁣

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⁣⁣Tune in to hear this booze writer share his thoughts on:⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

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⁣1) How he transitioned from being an aspiring filmmaker and novelist to covering the world of spirits, beer and drinks⁣

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2) How writing for the New York Times and Esquire differs from publications with more of a trade audience⁣

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3) Why his New York Times story on Cecil B. DeMille’s whiskey collection broke through to a mainstream audience, including non-drinkers⁣

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4) Why it is a better strategy to build relationships with 10 to 20 key booze writers, rather than try to target thousands of them⁣

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5) How he scours the Internet to uncover the geekiest beverage trends and translates them for general readers⁣

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6) Why pitches to him should take into account his past stories and offer a customized angle⁣

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7) Why follow-ups to pitches via multiple channels, e.g., email, DMs, cold calling, texting, etc., are not a good way to ingratiate oneself to him⁣

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Aaron also answers a listener question from Iain McPherson of the acclaimed Panda & Sons and other Edinburgh, Scotland bars, who is curious to know what it will take to place Scotch whisky at the forefront of the cocktail repertoire.⁣

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⁣Connect with Aaron on Instagram and Twitter at @aarongoldfarb. ⁣⁣

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In this week’s “HLC Innovation Report,” we feature:⁣⁣

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#1: What We Are Reading This Week - “On the Road with Flavor Forays: An Insider’s Tour of Four of America’s Hottest Food Cities: Austin, Charleston, Portland, New Orleans” by Barbara Mathias and Beverly Stephen. Check out @hlcbookmedia for the full interview on how Barbara, Beverly and Kindle Direct Publishing brought their book to life (https://bit.ly/35HdJVo).⁣

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#2: Who We Are Honoring This Week - ⁣Cha McCoy, a global sommelier and wine authority who joined Cherry Bombe as Beverage Director and is the force behind Cherry Bombe Drinks (https://bit.ly/3nzDtcp).⁣

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#3: What We Are Celebrating This Week - Double Chicken Please, a new bar on New York City’s Lower East Side by two alums of The World’s 50 Best Bars, GN Chan and Faye Chen, that serves complex, multilayered cocktails on tap. The duo explores the concept of “hacking design,” where cocktails and food are deconstructed, redefined and rebuilt in inventive ways (https://www.doublechickenplease.com/).⁣

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#4: What Podcast We Are Listening to This Week - “Bartender at Large,” hosted by Erick Castro. He recently interviewed Mark Sansom of The World’s 50 Best Bars and the dynamic trio of Agostino Perrone, Giorgio Bargiani and Maura Milia of Connaught Bar in London, which took the #1 spot this year (https://apple.co/38VuX3l). ⁣

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#5: Who Is Inspiring Us This Week - ⁣John deBary, Co-Founder of the Restaurant Workers’ Community Foundation, an advocacy and action nonprofit created by and for restaurant workers. John is working non-stop to help those in the industry impacted by the pandemic through its COVID-19 Relief Fund (https://www.restaurantworkerscf.org/).⁣

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Follow “Hospitality Forward” Podcast hosts Hanna Lee at @hannaleeny and Michael Anstendig at @michaelanstendig on Instagram. For our agency, follow @hannaleepr and visit http://www.hannaleecommunications.com/.

Hosted on Acast. See acast.com/privacy for more information.

In our 14th episode, we chat with Charu Suri, freelance writer for the New York Times, Architectural Digest, Condé Nast Traveler and many other top outlets. She is also Editor of Wellness Lounge, a new e-magazine devoted to health. ⁣

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Charu is the first female Indian-American jazz composer to premiere work at Carnegie Hall and a Grammy Awards voter.⁣

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⁣⁣Tune in to hear this reflective writer and editor with a keen eye for a good story share her thoughts on:⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

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⁣1) Why music is her way of making sense of the world and is her sanctuary⁣

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2) How she finds the news first, then determines the news outlet to pitch later⁣

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3) Why “What is the story?” and “Why now?” are her two main questions to answer before pitching a story to her editors⁣

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4) How she got an exclusive in Architectural Digest on Jean Nouvel’s new hotel project located in the Saudi Arabian desert⁣

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5) Why interviewing a person means getting into their head, the same way a musician who plays Beethoven has to “be” Beethoven⁣

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6) What a “syndicated” story is and what it takes for a story to be picked up for syndication and reach a much broader audience⁣

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7) How she is seeing incredible creativity and innovation in the hospitality industry during the pandemic that she sees continuing well into the future⁣

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8) How savvy hotels are reordering their priorities to attract locals⁣

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⁣Charu also addresses a listener question from West Chin of West Chin Architects and Interior Designers (https://www.wcarchitect.com/), who wants to know how she selects architectural projects to feature.⁣

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Connect with Charu via email at [email protected], on Instagram and Twitter at @charusurimusic and on Facebook at Charu Suri Trio. ⁣

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In this week’s “HLC Innovation Report,” we feature:⁣

Innovation #1: What We Are Reading This Week - “Good Drinks: Alcohol-Free Recipes for When You're Not Drinking for Whatever Reason⁣⁣⁣⁣” by Julia Bainbridge, a journalist and fellow podcaster (https://amzn.to/32ByGPT).⁣

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Innovation #2: Who We Are Honoring This Week - Kamala Harris, the first woman and the first person of color elected to the country’s second-highest office. ⁣

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Innovation #3: What We Are Celebrating This Week - The election of President-elect Joe Biden and Vice President-elect Kamala Harris and our hope for greater bipartisan cooperation.⁣

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Innovation #4: What Podcast We Are Listening to This Week - “Problem Solvers,” hosted by Jason Feifer, Editor in Chief, Entrepreneur, who we interviewed in Episode #9. His recent episode highlighted five entrepreneurs forced to cut back during COVID who discovered new opportunities for growth (https://apple.co/3eNYGMI).⁣

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Innovation #5: Who Is Inspiring Us This Week - Andrew Rigie, Executive Director, New York City Hospitality Alliance, who has tirelessly advocated on behalf of the industry, while offering viable solutions (https://www.thenycalliance.org/).⁣

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Follow “Hospitality Forward” Podcast hosts Hanna Lee at @hannaleeny and Michael Anstendig at @michaelanstendig on Instagram. For our agency, follow @hannaleepr and visit http://www.hannaleecommunications.com/.

Hosted on Acast. See acast.com/privacy for more information.

In our 13th episode, we chat with Brad Japhe, freelance writer for Bloomberg, CNN, Wall Street Journal, Forbes and many other leading outlets. ⁣⁣⁣

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⁣Tune in to hear this globetrotting writer with an unquenchable thirst for news share his thoughts on:⁣⁣⁣⁣⁣⁣⁣⁣⁣

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1) How living in Hawaii for six months grounded him during the pandemic⁣⁣ and provided him with a fresh perspective

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2) How his stories for Forbes and Bloomberg, which target a business readership, differ than those for PUNCH and Liquor.com⁣⁣

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3) Why covering wines and spirits created by pop culture icons, like Post Malone, Snoop Dogg and Peyton Manning, will continue to engage readers, as well as his thoughts on the future of celebrity brands⁣⁣

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⁣4) How he is approaching covering distilleries in far-flung locations, despite travel being largely on pause⁣⁣

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5) Why he finds social media essential for doing and promoting his work⁣⁣

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6) How personalizing a pitch is critical to winning him over ⁣⁣

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7) Why resorting to “tricks” to get him to open emails is a sure-fire way to undercut his interest in a pitch⁣⁣

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⁣8) Why Scotland is capturing his imagination as a destination when it is safe to resume traveling⁣⁣

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Brad also addresses a listener question from Maura O’Connell Foley, Chef & Owner, Shelburne Lodge in Kenmare, Ireland, and author of “My Wild Atlantic Kitchen,” who wants to know if the Emerald Isle is on his travel agenda and, if so, why.⁣⁣

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Connect with Brad on Instagram at @journeys_with_japhe. Follow “Hospitality Forward” Podcast hosts Hanna Lee at @hannaleeny and Michael Anstendig at @michaelanstendig on Instagram. For our agency, follow @hannaleepr and visit www.hannaleecommunications.com.⁣⁣

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The Weekly HLC Innovation Report⁣⁣

In this episode, we unveil our new weekly report from Hanna Lee Communications where we share updates on our agency’s series, “HLC Innovation 15.” The series spotlights hospitality & travel industry innovators who are moving hospitality forward. These pioneers are breaking new ground in brand building and storytelling.⁣⁣

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Innovation #1: What We Are Reading This Week - “Recipes from the President's Ranch” by Chef Matthew Wendel, who cooked for President George W. Bush at Camp David and the family’s ranch in Texas.⁣⁣

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Innovation #2: Who We Are Honoring This Week - Ivy Woo, Managing Director, Food News, an integrated marketing agency in Singapore.⁣⁣

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Innovation #3: What We Are Celebrating This Week - The PR News Platinum PR Awards, the Oscars equivalent, where our agency won the Best Marketing Communications Award for our PR campaign on behalf of iichiko Saiten Shochu from Japan and 12 Honorable Mentions.⁣⁣

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Innovation #4: What We Are Listening to This Week - The inaugural episode of “The Michelle Obama Podcast” featuring President Obama. ⁣⁣

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Innovation #5: Who Is Inspiring Us This Week - Mark Brown, Publisher, Industry News Update e-newsletter. 

Hosted on Acast. See acast.com/privacy for more information.

In our 12th episode, we chat with Shivani Vora, freelance writer for the New York Times, CNN, Forbes, American Airlines’ Celebrated Living and many more. ⁣Her recent exploits include camping with the Maasai in Tanzania, gorilla trekking in Rwanda, hiking on the Assynt Coast in Scotland and exploring Cambodia’s new Riviera. ⁣

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⁣Tune in to hear this unstoppable frequent flyer share her thoughts on:⁣⁣⁣⁣⁣⁣⁣

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⁣1) How she writes for different audiences in her work for the New York Times, CNN and Forbes⁣

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2) Why she is interested in interviewing and profiling people who are driving change⁣

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3) How her coverage is expanding to “closer to home” travel⁣

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4) How the pandemic is driving travelers to more secluded and private destinations⁣

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⁣5) How she harnesses traveling with her family to enrich her coverage⁣

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6) Why pitches to her have to be short and direct⁣

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7) How her stories generally evolve once she is on location at a travel destination⁣

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8) How she chooses particular spirits categories and brands to review⁣

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9) Why social media is indispensable in her work for identifying sources and story ideas⁣

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Shivani also addresses a listener question from Amy Morris of The Morris Project on how much visual aspects, like interior design and branding, draw her to a particular restaurant, bar or hotel.⁣

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⁣Connect with Shivani via email at [email protected] and on Instagram at @shivanivora78. ⁣

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Follow Hanna at @hannaleeny and Michael at @michaelanstendig on Instagram. For our agency, follow @hannaleepr and visit www.hannaleecommunications.com. 

Hosted on Acast. See acast.com/privacy for more information.

In our 11th episode, we chat with Kara Newman, Contributing Spirits Editor, Wine Enthusiast Magazine. ⁣Kara also frequently writes for Bloomberg, the Wall Street Journal, PUNCH and other leading media outlets. ⁣⁣

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⁣She is the acclaimed author of “Cocktails with a Twist,” “Nightcap,” “Road Soda,” “Shake. Stir. Sip.” “Cocktails for a Crowd,” “The Secret Financial Life of Food” and “Spice & Ice.”⁣⁣

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⁣Tune in to hear this thoughtful cocktail and spirits scribe share her thoughts on:⁣⁣⁣⁣⁣⁣

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⁣1) What it is like to cover hard liquor and libations for a leading wine publication that reaches both consumers and trade⁣⁣

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⁣2) How the closure of bars, even temporarily, will deeply impact cocktail culture overall⁣⁣

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3) Why people rather than products are at the heart of a good story⁣⁣

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4) How cocktail recipes shared with her should be straightforward and easily replicated by home bartenders⁣⁣

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5) Why sending sample spirits bottles is always key⁣⁣

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6) Why she prefers tasting spirits on her own, rather than at deskside briefings or via Zoom⁣⁣

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7)⁣ How self-published books by bartenders inspire her⁣⁣

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8) Why embargoed press releases might not be the best way to get her attention⁣⁣

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9) How “omakase” cocktail and bar bites experiences are an innovation worth watching⁣⁣

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Kara also addresses a listener question from GN Chan, Master Mixologist & Founder of Double Chicken Please, a new New York City bar, on whether craft cocktail bar pop-ups and canned cocktails by craft bars are here to stay.⁣⁣

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⁣Connect with Kara on Twitter at @karanewman and on Instagram at @newman_kara. 

Hosted on Acast. See acast.com/privacy for more information.

In our 10th episode, we chat with Adam Teeter, VinePair’s CEO & Co-Founder and Erica Duecy, its Editor in Chief & Chief Content Officer. Adam and Erica also co-host VinePair’s podcast. Through its dynamic multimedia content, VinePair reaches 32 million alcohol and beverage fans a month, making it the largest outlet in the category.⁣

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Tune in to hear this vibrant duo share their thoughts on:⁣⁣⁣⁣

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⁣1) Who is VinePair’s audience and what they are interested in hearing about⁣

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2) How VinePair was one of the first publications in the space to pivot during COVID-19 by pioneering their live blog with the latest information⁣

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3) Why VinePair takes pride in not shying away from being opinionated or tackling controversial topics⁣

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4) How the “Ask Adam” column answers readers’ oft-times basic questions that even professionals are sometimes self-conscious about asking⁣

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5) How canned cocktails may become a means by which the general consumer gets introduced to craft cocktails designed by top bartenders⁣

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6) Why op-eds with unconventional points of view are a great way to get published in VinePair⁣

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7) Why having real data to back up trends is critical when pitching VinePair⁣

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8) How canned cocktails, branded online events and other ancillary revenue streams can help bars survive until the on-premise channel fully reopens⁣⁣

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Adam and Erica also address a listener question from Amy Racine, Advanced Sommelier, JF Restaurants, who asks about the kinds of spirits, wine and cocktails that Millennials are gravitating towards as they begin their journey in the libations realm.⁣

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Email Adam and Erica at [email protected]. Connect with Adam on Instagram at @adamteeter and Erica on Twitter and Instagram at @ericaduecy.

Hosted on Acast. See acast.com/privacy for more information.

In our ninth episode, we chat with Jason Feifer, Editor in Chief, Entrepreneur Magazine. He is also the host of three podcasts: “Problem Solvers,” “Pessimists Archive” and “Hush Money.”⁣

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Tune in to hear Jason share his thoughts on:⁣⁣⁣

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⁣⁣⁣1) ⁣How he defines his role as Editor in Chief of the magazine⁣⁣

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2) Why some stories make the most sense for print, some for online and others for podcasts⁣

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⁣3) ⁣How Entrepreneur’s stories always provide readers and listeners with lessons they can apply to solve similar problems in their own businesses ⁣

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4) How to pitch the appropriate writers at the magazine and why email is still one of the best ways to reach out to them⁣

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5) Why developing cordial, real relationships with journalists is a critical part of the pitching process⁣

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6) Why the overturning of antiquated alcohol sales and outdoor dining regulations is one of the silver linings of the pandemic⁣

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Jason also addresses a listener question from Cory Fitzsimmons and Jessica McGlinchey, co-founders of Method Spirits, which is launching a New York State vermouth, on the kinds of entrepreneurs the magazine spotlights.⁣

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Connect with Jason on Instagram at @heyfeifer and visit https://www.jasonfeifer.com/. 

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