Is it possible to create a common language for measuring the impact of events?What kind of effects should be measured and how?Which of impacts are the most challenging to measure and how can this be overcome?Can local benefits be considered alongside more global concerns?Can hosting events create happier, healthier citizens?
Speakers:
Frank Leenders, Director General, FIBA Media and Marketing ServicesRebecca Edser, Senior Major Events Consultant, UK SportGeorg Spazier, CEO, innsbruck-tirol sportsAsahi Takano, Partner, Portas ConsultingModerator: Iain Edmondson, Director: Legacy Delivery Ltd; International Association of Event Hosts