Which events are more appealing to host cities and why – sports, business or entertainment events? Mega, major or small?How are geopolitical trends and concerns over event governance impacting the distribution of future major events? Where in the world will future investment be strongest? What impact might Brexit have?Why are some populations cynical while others are supportive of major events, and what does this mean for hosts and event owners?How can the aims of global events and local development be better aligned?How to provide best conditions for host cities to succeed
Speakers:
Robbie Clyde, Head of EventScotlandNiels Nygaard, President, National Olympic Committee and Sports Confederation of Denmark and Vice President, European Olympic CommitteesStuart Turner, Head of Major Events, Auckland Tourism, Events & Economic DevelopmentGuillaume Poisson, Head of EURO 2020 Host Country Projects, UEFADebra Mountford, Project Manager, OECDModerator: Mark Cooper, Senior Consultant, JTA