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Host-Read Ads (Audio) episodes
- HRA 12: Partner Testimonial - World Wide Tech
At TWiT, we focus on our client's growth goals and help them achieve the response they want from a campaign on our network.
It's easy to say we think we're the best tech podcast, so we'll let our partners do it instead. Chad Bockert, Vice President of Marketing at WWT, has this to say about our partnership:
"WWT is a technology solution provider to large public and private organizations around the globe. We started working with the TWiT team back in 2018, primarily because of their unique long-form host-delivered advertisements. Also, as a fan of the show, we knew the topics discussed appeal to a tech-centric audience which aligns with our target demographic. The relationship we have with the TWiT team is unique due to the time that Leo, Lisa, and the entire team have invested in understanding our business and where we fit into the enterprise technology landscape. We often comment that Leo is able to describe our business better than we can, but more than that, he's also able to make our message relatable and relevant to the TWiT audience. The team uses this knowledge to advise us on developing a message that will resonate with listeners. Not only have they helped us map out a plan, their customer service has been exemplary. They're proactive, thoughtful, and, more importantly, fun to work with. Attribution and advertising can be a challenge, but the team has done a great job helping us connect the information dots. But nothing feels better than when a customer, partner, or employee excitedly tells us that they heard us on TWiT, always followed by a big thank you for being a sponsor. Listeners truly love the show. We've been really pleased with the results and are excited to see where this goes in the future! Thank you, Leo, Lisa, and the entire TWiT team."
If you are interested in advertising with us, please email [email protected], and we will get back to you ASAP.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
3 min - HRA 11: What You Need to Know Before Writing Ad Copy
You must understand your client's campaign goals.
- Is the campaign a branding campaign? Are they trying to elevate their brand so that when consumers need what they offer, they will remember them?
- Is the campaign a DR (direct response) campaign? Meaning the brand wants to track responses/purchases/conversions?
- It matters because the ad copy needs a more compelling CTA (call to action) if the campaign focuses on direct response. Too many brands ignore the call to action when they want a direct response campaign and treat the CTA as a branding campaign. You won't be able to gauge traction if you offer nothing in your CTA. Brands should offer 20% off if you sign up today versus visiting our website and checking us out if you are focused on direct response.
- Understanding your client's campaign objectives must happen before you craft ad copy.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
3 min
About Host-Read Ads (Audio)
From the publisher's feed
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more.
Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
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