Hot Copy

The infomercial episode Christmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your clients are all on holidays! In this episode, Kate and Belinda share their own plans […]

Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker.

His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast - The All Good Copy Podcast - has had a string of awesome guests on it, including me. He has a dog called Pablo, a Crime podcast loving partner called Ruth and lives in merry old England.

But as well as being a copywriting celebrity, Glenn is also a working writer, and he specialises in direct response. He’s worked with a string of sexy clients helping them drive sales and win over clients and today he’s sharing his secrets with us.

Tune in to learn:

• When you talk about being a direct response copywriter - what do you mean by that?
• A lot of people assume direct response is all about long copy. Is that true?
• How do you go about writing a 10,000 word long copy sales letter?
• Should you handwrite out letters?
• How can people study direct response?
• What mistakes do most direct copywriters make?
• Who have been your biggest influences in your career?
• What’s the one book you’d recommend all copywriters read?
• Who was Glenn’s favourite podcast guest?

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to thatsmekq for their lovely testimonial.

About Glenn

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade, he worked with The Agora, a multi-million-pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now regularly speaks at industry events and hosts The All Good Copy Podcast, where he interviews some of the biggest names in the business. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

Connect with Glenn

• Twitter
• Instagram
• Website

Useful links

• Ogilvy on Advertising
• Dan Ariely Predictably Irrational
• Mac and Moore podcast

 

Strategies and principles to make it easier.   Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast – The All Good Copy Podcast – has […]

Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. 

But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever been asked to write to someone else’s BOOK?

That’s the kind of ghostwriting we’re talking about today. What you need to know to add it to your portfolio of services.

Tune in to learn:

• How Cindy went from a Ph.D. in English to a ghostwriter
• Her favourite type of book to write
• Her favourite books to read
• How she approaches the task of writing someone else’s story
• The challenges that led to the creation of her Write My Book BlueprintTM framework
• How to package a ghostwriting service
• Warning signs that your client isn’t ready for their book
• Tips to get into writing books for others
• Cindy’s best resources

 

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Mike Sullivan (or Sully) from USA for a fantastic review of the show.

About Cindy

Dr. Cindy, The Expert’s Ghostwriter, is a ghostwriter and book editor for coaches and consultants that go on to achieve Amazon Bestseller status, book TEDx Talks, build coaching businesses, and create nonprofits.

She developed her Write My Book BlueprintTM framework to create reading experiences that encourage reviews and turn readers into lifelong fans of the author. Her best clients want to publish books that make an impact, and she’s committed to write and edit their books to look and feel like any other bestseller at a major bookstore.

Dr. Cindy holds a Ph.D. in English and teaches creative writing classes at Writespace Houston and is a foster mom with Citizens for Animal Protection in Houston, TX. She most recently fostered three underweight tortoise-shell kittens that are now awaiting their furrever homes.

Connect with Cindy

• Cindy’s website
• Cindy on Facebook
• Cindy on LinkedIn

Useful links

• Ingram Spark (self-publishing)
• Jen Freedman
• The Creative Penn
• Writer's League of Texas

 

How to write someone else’s story. Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own.  But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever been asked to write to someone else’s […]

Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer.

He’s talked to countless freelancers about the challenges of our strange rollercoaster life and he wanted to share the biggest lessons with the Hot Copy listeners.

Just a note this episode was recorded as a Masterclass for my Clever Copywriting Community, so if you hear anything strange that’s why.

Tune in to learn:

1. Why you shouldn’t freak out
2. Why it’s important to understand your finances
3. The lesson of Knowing yourself.
4. How to be Yourself
5. Why nice guys get paid last
6. How to stop being so available
7. How to Learn to say NO
8. Why Steve schedules life first
9. How to make opportunities for yourself
10. Why Other Freelancers are NOT the competition.

Question for the listeners!

What’s your biggest freelance lesson?

Share your thoughts on Twitter or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher.

Thanks! Thanks to urban_wanderer from the USA for a fantastic review of the show.

About Steve

Steve is a video & audio creator. Usually for businesses, but as you can tell, he has a habit of doing it for the freelance community too.

That’s what he does now. For years he worked in radio.

In 2013 he swapped early starts for a life being freelance: to be his own boss, to be with his two kids, to be more awake.

He’s always freelanced alongside ‘full time’ jobs though: radio producer, presenter, scriptwriter, voiceover or copywriter.

He started the Being Freelance podcast in January 2015.

In 2016 he started documenting his freelance life with the Being Freelance vlog.

In 2018 he started speaking at events on the subject of freelancing and finding work-life balance.

2019 saw him launch the Being Freelance Community and become the co-host of a second podcast for freelance parents: Doing It For The Kids podcast.

He loves cake.

He runs because he knows he should.

Sometimes it’s past a bakers.

Find Steve

• Being Freelance podcast
• Facebook group

What years of freelancing and oodles of podcast interviews have taught Steve about freelance life   Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s talked to countless freelancers about the challenges of our strange rollercoaster life and […]

Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks.

In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken from the work we’ve been doing.

We’re also announcing a VERY exciting new project in 2020. If you’re a copywriter and you’d love to work with us more closely, tune in.

Tune in to learn:

• What Kate and Belinda have been up to
• What they’ve learned from sticky business moments
• Why Belinda is so excited about the end of October
• How to work with Kate and Belinda more closely in 2020

Question for the listeners!

Have you ever been on a retreat or been part of a Mastermind? What was your experience?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Sarah Artis for a fantastic review of the show.

Useful links

• Mastermind waitlist

Updates, lessons and exciting plans for 2020   Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken […]

Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them).

But is there any money to be made from writing these?

Absolutely! 

To share HOW copywriters to land some high paying ebook projects, we’re talking to Steve Slaunwhite.

Tune in to learn:

• What we mean when we talk about an ebook
• What an exceptional ebook should include
• How to pick the best topic for an ebook
• Expert tips on structuring your ebook service
• Tips on landing profitable ebook projects

Question for you!

Do you offer ebooks writing services? What tips can you add?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to urban_wanderer from USA for leaving a fantastic review of the show.

About Steve

Steve Slaunwhite has been a copywriter and copywriting trainer for 20+ years.

He’s the creator of many popular online courses the author of “The Everything Guide to Writing Copy” and AWAI’s 2016 Copywriter Of The Year.

In his spare time, Steve likes to paint (poorly), cycle, read and hang out with his family.

Connect with Steve

Check Steve out at www.CopywritingCoach.com