Hot Copy

Writing the book and bank big cheques Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these? Absolutely!  To share HOW copywriters to land […]

How do you get copywriting clients? It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics. But there are some platforms and techniques that might surprise you. Like Instagram. It’s a HUGE platform but many people dismiss it because it’s (gasp) images. And we deal with words In this episode, Belinda talks to a copywriter who is nailing Instie and picks her brain on how we can too!

Tune in to learn:

• How Ami shifted from craft to copywriting
• Why she loves Instagram so much and her strategy for success
• Why copywriters often struggle with Instie and her tips on nailing it
• How often you should post and what type of content works best
• The hidden power of stories to maximise your reach
• How to make your posts more readable
• Super tips to boost your bio

Question for the listeners!

Do you get leads from Instagram? Tell us about your strategy! Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Sharon Well for a fantastic review of the show.

About Ami

Ami is a writer of personality-driven copy, lover of a good laugh and slightly evil genius. She helps brands get clear on their personality so that they can show up consistently, stand out in a noisy marketplace and attract their dream customers.

Damn Write Instagram

The surprising platform that delivers copywriting leads How do you get copywriting clients? It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics. But there are some platforms and techniques that might surprise you. Like Instagram. It’s a HUGE platform […]

When we start out as copywriters, obviously the aim is to be successful. But what does that even mean?

In this episode, Belinda and Kate are honest about the upsides and downsides of being successful.

Is it all it’s cracked up to be? Is the grass really greener or are there just different prickles?

Oh, and this is our 100th episode!

Tune in to learn:

• How Kate and Belinda define success
• How their definitely of success has changed
• The upsides of success
• The downsides of success
• What would they do differently?

Question for you!

How do YOU define success?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Ngaire Clare from Australia for a fantastic review of the show.

 

Is the grass really greener up the hill of success? When we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides and downsides of being successful. Is it all it’s cracked up to be? Is the […]

As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that.

But what are agencies all about? Are they something you should consider working harder to build relationships with? Are there any downfalls for working with agencies? And how do you even your little toe in the door? Kate Merryweather joins us today and will be answering each of these elusive questions.

Tune in to learn:

• How to approach agencies
• Ways to stay front of mind with agencies
• How to stay visible in an agency
• Management tools to boost your impact
• How agency relationships workHow to charge for agency work
• The pros of taking on agency clients
• The cons for taking on agency clients
• How to get agencies on retainer
• The legalities of working with agencies

Approaching, winning and keeping agency clients As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they something you should consider working harder to build relationships with? Are […]

Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than taking your kids to the park? It’s easy to trowel guilt on ourselves when we see copywriters running 6 or 7 figure businesses. Or landing 5 figure projects. What are we doing with our lives? Are we ruining our children trying to grow our copywriting businesses? Are we just THE WORST? We’re going to stop you right there. We are copywriters. We are parents. We are business owners. This episode shares our thoughts on making it all work. Stay tuned to feel a lot more awesome about your life as a copywriter. Shout out to Alicia Littel for inspiring this episode!

Tune in to learn:

● How we lived and worked before children ● A rundown of our work days ● Where we beat ourselves up when it comes to parenting and business-ing ● Belinda’s experience with 5am starts ● Kate’s super tip on how you view the time you have with your kids ● Belinda’s controversial take on having it all ● Our tips on kicking guilt to the curb

Share the pod love

If you like what you’re hearing on Hot Copy, support the show by leaving us a rating and review on iTunes or Stitcher. We’ll read your name and review out on the show and send you lots of virtual love. Huge props to Andrew Bracey for listening and leaving a super review.

Question for you

What’s your big AHA moment from this pod? Do you feel the feels we talked about? Let us know on our Facebook page or on Twitter.

Useful links

● Hot Copy: Time-saving tips with Kate Christie ● The third space theory ● Hot Copy: Subcontracting guide ● Seth Godin: Business/busyness

 

Can you have a thriving business without sacrificing your family life?   Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than taking your kids to the park? It’s easy to trowel guilt on ourselves […]

We went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not facts spoil the glamour.

It was TCC IRL (The Copywriter Club In Real Life) and while we had a BLAST hanging out together – you would be surprised how many years it’s been since we hung out in real life – we also took the chance to pick the brains of the speakers.

We asked as many speakers as we could grab in the breaks, “What is ONE THING you wish you’d know when you started your copywriting career.”

We didn’t tell anyone what the other tips were and every single person delivered something unique. And they are some stellar tips too.

This is your chance to grab a shortcut to the mindset and process tips these copywriters have gleaned over years and years of working the job.

Cool, huh?

Tune in to hear from:

• Kevin James (Copy Chief)
• Kira Hug (The Copywriter Club)
• Joanna Weibe (Copy Hackers)
• Justin Blackman (Pretty Fly Copy)
• Michal Eisikowitz (Michal Eisikowitz Copywriting)
• Bond Halbert (Bond Halbert Publishing)
• Chantelle Zak (Chanti Zak)
• Liana Patch (Punchline Conversion Copywriting)
• Parris Lampropoulos
• Prerna Malik (Content Bistro)
• Abbey Woodcock (On Life and Writing)
• Tarzan Kay Kalryzian (Tarzan Kay)

Thank you to all our guests for coming up with BRILLIANT answers on the spot.

Question for you

What is your favourite tip from this episode?

Let us know on our Facebook page or on Twitter.

Share the pod love

If you like what you’re hearing on Hot Copy, support the show by leaving us a rating and review on iTunes or Stitcher. We’ll read your name and review out on the show and send you lots of virtual love.

Huge props to Pixelhappystudio for her super review.

Find out more about each speaker

• Kevin James: Copy Chief
• Kira Hug: The Copywriter Club
• Joanna Weibe: Copy Hackers
• Justin Blackman: Pretty Fly Copy
• Michal Eisikowitz: Michal Eisikowitz Copywriting
• Bond Halbert: Bond Halbert Publishing
• Chantelle Zak: Chanti Zak
• Liana Patch: Punchline Conversion Copywriting
• Prerna Malik: Content Bistro
• Abbey Woodcock: On Life and Writing
• Tarzan Kay Kalryzian: Tarzan Kay