Hot Copy

How to add this profitable service to your business   We’ve all read those long-form Facebook ads and wondered if they really work. Would you be surprised to learn that some of the highest converting Facebook ads are the length of some long-form landing pages? Upwards of two thousand words! And they work. Why do […]

Time. It’s the most elusive asset you have and yet few copywriters seem to be able to control it.

What do you do when you’ve run out of time? You can’t buy more, I’ve tried and now I think I’ve scared the assistant at the grocery store.

How do we choose what’s worthy of investing our time in and what’s not? How do we avoid the time traps that are laid all around us?

In this episode, Kate Toon chats to the renown time master, Kate Christie about the biggest time pitfalls and how you can end the time race once and for all.

Tune in to learn:

• The difference between Time Investment and Time Management
• What the 4 cost lenses are
• What the SMART Time Investment framework is
• What is Parkinson’s law
• Is the framework a once off piece of work?
• The 3 biggest time challenges Kate Christie sees
• Top 3 tips for getting time back immediately.

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Catherine Sempill for a stellar review.

About Kate

Kate Christie, Founder & CEO of Time Stylers is a Time Investment Expert; International Speaker; and best selling Author. Kate consults to big and small business, government departments and C suite executives on maximising individual time spend and managing organisational drag through smart time investment strategies. She has appeared on television, radio and in print as a leading commentator on time management and maximising work/ life integration to ensure your success across work, family, community, and life.

With a reputation for helping her clients find 30 hours of lost time a month, Kate’s focus is to ensure you are left educated, entertained and with a lasting impact on the way you choose to live, work and play.

Connect with Kate

• Time Stylers 
• Instagram
• Facebook
• LinkedIn

Useful Links:

• Inside the mind of a master procrastinator
• Toggl
• The Pomodoro Technique

Investing your time instead of spending your time.   Time. It’s the most elusive asset you have and yet few copywriters seem to be able to control it. What do you do when you’ve run out of time? You can’t buy more.  We’ve tried.  So, how do you choose what’s worthy of investing your time […]

Imagine peeking into the office of other copywriters… copywriters doing their thing day in, day out. And making a success of it.

Comparisonitis can be our undoing but it can incredibly useful to hear how and why other copywriters make the choices they do. That’s when comparisonitis turns into inspiration.

Today I’m talking to Chris Cooper. Copywriter and content strategist in Denver.  

Tune in to learn:

• How Chris made the leap from teaching to writing
• The mindset time Chris uses to set the tone of his day
• How Chris has attracted his dream clients
• Why Chris doesn’t call himself a freelancer
• How ditching his niche boosted his work satisfaction
• The hardest part of being a copywriter
• Why you shouldn’t believe everything you read online

Question for you

Do you have any mindset tips you can share? How do you get your head straight each day?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Heather Woods from New Zealand for a fantastic review of the show.

About Chris

Chris Cooper owns Real Good Writing in Denver, CO where he helps SaaS and B2B tech companies improve conversion rates. 

Connect with Chris

• Real Good Writing website
• Twitter

Useful Links:

• Read Good Writing
• What are the Morning Pages?
• Hot Copy #54: New copywriter’s guide to blogging

Building a successful business from scratch.   Imagine peeking into the office of other copywriters… copywriters doing their thing day in, day out. And making a success of it. Comparisonitis can be our undoing but it can incredibly useful to hear how and why other copywriters make the choices they do. That’s when comparisonitis turns […]

It’s nearly Christmas and that statement either makes you CHEER or BOO.

Christmas is a time when our clients usually shut up shop. We can start getting anxious as we don’t have work lined up… We can enjoy some much needed time off ourselves… Or we can use the time to work on our business.

In this special Christmas episode of the Hot Copy, we’re digging into how we survive Christmas AND answering some questions from you.

Tune in to learn:

• What Kate and Belinda are doing for Christmas
• How to beat the client famine of Christmas time
• Some super tips to jump-start your January!
• How to handle requests for social media copy
• Why social posts and email campaigns need the same level of skill
• Should you be creating social graphics for clients?
• How to make social posting a profitable service
• The secret to writing copy that sounds like a client
• How to work with a client who won’t give you a good brief
• Exactly how many revisions you should work through before sacking a client
• The delicate balance between offering value-adds like keyword research and creating a profitable business
• How to spot needy clients.

Question for you

What are you up to this Christmas? Work, rest or play?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Claire Gamble | Unhooked Comms from UK for a fantastic review of the show.

How to make the most of the quiet times. It’s nearly Christmas and that statement either makes you CHEER or BOO. Christmas is a time when our clients usually shut up shop. We can start getting anxious as we don’t have work lined up… We can enjoy some much needed time off ourselves… Or we […]

Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you.

In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.  

Tune in to learn:

• What conversational copywriting is
• The super easy way to know if you've written it or missed the mark
• How our brain responds to different sales messages
• Uncovering the language of our readers
• How to persuade clients that it's the right tone for their brand

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Greg from Portland for a 5-star review.

 

About Nick

Who is Nick Usborne?

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,”.

Seth Godin says, “In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.”

Connect with Nick

• Conversational Copywriting website
• Nick on LinkedIn
• Nick on Twitter
• The Coffee Detective

Useful Links:

• Conversational copywriting resources for listeners
• Conversational Intelligence - Judith E. Glaser

 

Why conversations make more money than pitches.   Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you. In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting […]

In our last episode, we talked about your copywriting business being a sock in a box. If you missed it, we talked about the risk of charging a premium level price tag without delivering a premium level service.

We shared some helpful tips but we’re going in deeper today. Namely, how do you offer a service that you can confidently charge more for?

Why are some copywriters so expensive and how can you be one?

Tune in to learn:

• The five attributes of a high- value copywriter
• Our five top tips for delivering on a premium price

Question for you:

How confident are you to charge more? Can you add more value?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Angela Rogers for a fantastic review of the show.

Useful Links:

• E86: Is your copywriting business a sock in a box?
• Copywriting fees – What to charge?
• E37 Copywriting subcontracting – A ‘how to’ guide