Hot Wheels is great because of the way they strive to remain relentlessly relevant. No one there is resting on their laurels. They push and challenge the status quo, and are constantly experimenting with how far and how fast they can take the brand.

From celebrating their 50th anniversary in 2018, to celebrating becoming the #1 selling toy in the world, to sharing how they’ve extended the brand into events, collectables, and online videos and video games and creating this entire play ecosystem for kids and adults, Hot Wheels is truly inspiring. So have a listen and enjoy.

This is a condensed version of Jason’s 40 minute presentation at the Gathering. To hear more from Jason about how you can convert passion and authenticity into an iconic brand image that spans decades, check out Cult Brand Secrets Premium.

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