It’s not easy for a hotel to stand out against their competition. At the end of the day, you are providing a place to stay just like your competitor. In this episode we cover the amenities & services that will guarantee a potential guest will pick your hotel over the one next door.

SHOW NOTES:

https://www.fueltravel.com/blog/hotel-marketing-podcast-episode-185-how-to-differentiate-your-hotel-getting-a-leg-up-on-the-competition/

The latest edition of the Fuel Customer Sentiment Study (Volume 12) dives in to when your customers are going to be ready to travel, what it will take for hotels to win over guests, and how vaccines will impact travel.

SHOW NOTES:

https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-184-get-ready-for-a-booming-spring-summer/

Travel coming back in an incredible way.  In fact we’re seeing many examples of hoteliers even breaking their 2019 numbers.  However, don't sit back.  Now is the time to look back on COVID and understand what worked and what didn’t work in your communications strategies.  

SHOW NOTES:

https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-183-three-easy-steps-to-build-your-disaster-communications-plan/

It’s been a crazy year here at Fuel and we’ve learned a thing or two. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss their top 3 lessons learned during the pandemic and give hotels advice on how to move forward with recovery

SHOW NOTES:

https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-182-top-3-lessons-learned-during-the-pandemic/

This past week, Google quietly rolled out what may end up being a Trojan horse. By opening up Google Hotel Search organic listings, Google aims to gain access to rates and inventory for every accommodation provider on the planet. In this episode, we discuss the facts, the implications, and give advice on how to navigate the changing landscape.

SHOW NOTES:

https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-181-everything-you-need-to-know-about-googles-metasearch-changes/

TripAdvisor is sending a ripple of concern, and potentially opportunity, through the hotel industry. Back in December 2020, TripAdvisor Plus launched on a very limited scale in the US but is in the process of being rolled out to the rest of the states as well as international markets. Today we are going to look at the new program, understand what it is, and discuss ways hotels can adapt to ensure this is a positive tool for independent hoteliers.

SHOW NOTES:

https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-180-will-tripadvisor-plus-destroy-your-hotels-direct-bookings/

In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss all things Clubhouse. If you’re not on this new audio-only social platform yet, you may be missing out. We breakdown what it is, how you can sign up, and why you should pay attention to it.

SHOW NOTES:

https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-179-what-the-heck-is-clubhouse-and-why-should-i-care/

While the ultimate goal on a hotel website is to drive bookings, there is more behavioral data available in Google Analytics that can help a hotelier make better marketing decisions than looking at just that one item. In this episode, the Fuel Hotel Marketing Podcast discusses their top 3 GA goals and explains why you should be paying attention to them too.

SHOW NTOES:

https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-178-top-3-google-analytics-goals-for-hotel-websites/

During the recovery from the coronavirus pandemic, competition is going to be tough. There will likely be less demand and you’ll have to work harder to get people to visit your site. One of the items that should be on everybody’s to-do list right now is to improve your website’s conversion rate. In this episode, we cover some simple things you can implement today to help catch more direct bookings and ensure that you don’t let people bounce away to the OTAs or to your competitors.

SHOW NOTES:

At Fuel, we know a thing or two about mobile apps. Our Fuel Mobile App and Digital KEy software has been deployed to dozens of hotels for more than five years and we’ve been selling the system like hotcakes since COVID hit. During that time, we’ve learned quite a bit about the features that guests want and the tactics that help drive more revenue to the properties. In this episode, we discuss some of the must-have functionalities that you need to consider as you look to recover in 2021.

SHOW NOTES:

https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-176-is-2021-the-year-of-the-mobile-app/