Ryan Beachum of HelloVacay.com is joining us on the Hotel Marketing Podcast today to share his years of experience launching and managing companies as well as using the power of persuasion to improve BOTH revenue and customer satisfaction. While this is critical from a sales and startup role, it also is something every Hotelier should be building into the journey a guest experiences pre, during, and post stay.

SHOW NOTES AND MORE!

https://www.TravelBoomMarketing.com/podcast

Enjoy a free year of HelloVacay at HelloVacay.com/freeyear/ (and tell them TravelBoom sent ya!)

Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way you can gain great insight into how your customers engage with your site. However, since launch we have heard very little about the platform. This doesn’t mean forget about it, it just means that there’s been a LOT going on in the world since it was first launched in October 2020.

Today we are going to discuss why you don’t want to forget about Clarity, secrets you don’t know about the platform, where it differs from Google Analytics, and how you can use it to drive revenue.

SHOW NOTES AND MORE!

https://www.TravelBoomMarketing.com/podcast

Testing is one of the most important aspects of running a successful PPC campaign. Even if your campaigns are meeting your advertising goals, if you are not testing, you’re likely losing bookings and revenue to OTAs and competitors.

In today's podcast we dissect an article with all the details of PPC ad testing by sharing three tests that can (and should) be run by every hotelier.

SHOW NOTES AND MORE!

https://www.TravelBoomMarketing.com/podcast

Are you ignoring a major segment of your audience, and a vast majority of the true decision makers who hold your future in their hands? If you’re a resort destination, family-friendly, or offer kid-friendly amenities you may very well be giving the cold shoulder to your most important consumer.

While parents may choose when to vacation, the kids hold the key to where that vacation will take place. Engaging with kids to help them nudge the parents is easy, particularly when you remember one golden rule: Kids are actually little people, and like to be treated as such.

If you’re a family property and if kids are an important part of your market segment there are countless ways you can differentiate yourself to stand out to the youngest of your guests. These five tips will help you connect and win with your youngest guests.

SHOW NOTES AND MORE!

https://www.TravelBoomMarketing.com/podcast

Many hoteliers have relegated display ads as something that doesn’t work or is of dubious impact on putting heads in beds. We’re here today to say you need to reconsider the errors of that thought process. In fact, the importance of upper-funnel, demand generation campaigns can not be overlooked. Consider our earlier article, This is the Hunter Hotelier strategy.

We recommend that our clients consider display campaigns to capitalize on prospective guests that are actively looking for their property but also create the demand that gets those searchers into the funnel.

Display ads can be shown on both hotel-specific platforms (OTAs & Travel Sites) and non-hotel-specific platforms (Airline websites, GPS Navigation apps, Social Platforms (Facebook, Pinterest, etc.)

In today’s podcast we are going to cover just a few considerations in building a successful display demand generation campaign for a hotel

SHOW NOTES AND MORE!

https://www.TravelBoomMarketing.com/podcast

Big, big changes are afoot here at Fuel… or should I say big Booming changes. Today the podcast becomes the TravelBoom Marketing Podcast to complement our new company.

Plus,

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https://www.TravelBoomMarketing.com/podcast

Email is quite likely your number one converting tool in your marketing toolbox. If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies. Even if your email is already converting well, there is always room for improvement. Today we’re going to review three email tests you can run right now as well as look at real world improvements.

SHOW NOTES AND MORE!

https://www.fueltravel.com/podcast

Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PPC efforts and utilize Google’s machine learning to apply changes that would improve your campaigns. In reality, many of the automatic optimizations could actually hurt your campaigns. We’ll take a look at some of the items Google wants to Auto-Apply for you and explain why you should maintain control.

Bidding & Budgets

Keywords & Targeting

- Add Negative Keywords

- Add Phrase or Broad Match Versions of Your Keywords

- Expand Your Reach With Google Search Partners

- Add New Keywords

- Remove Conflicting Negative Keywords

- Remove Redundant Keywords

- Remove Non-Serving Keywords

- Create Dynamic Search Ads

- Use Targeting Expansion

Ads & Extensions

- Use Optimized Ad Rotation

- Add Responsive Search Ads

Bonus: Turn Off Auto-Generated Ads

SHOW NOTES AND MORE!

https://www.fueltravel.com/podcast

Don't wait until the end of the month to look at your hotel's analytics! If you do, you will be missing out on exactly what consumers are looking for right now. Hoteliers have got to be nimble and able to adjust to the demand of consumers in almost real-time.

SHOW NOTES:

https://www.fueltravel.com/blog/hotel-marketing-podcast-episode-187-are-you-missing-the-boat-with-these-7-data-points

To fully staff your hotel or resort you must look at your employment strategy the same as you would look at your marketing strategy. In today’s podcast, we are going to cover six strategies that will help you identify, attract, hire, and keep great employees.

SHOW NOTES:

https://www.fueltravel.com/blog/hotel-marketing-podcast-episode-186-six-strategies-to-finding-staff-for-your-hotel