In this episode of the Hotel Marketing Podcast we dive deeply into a topic we have not yet covered on the show, the importance of great creative. It is critical to make sure the creative design and message you put forth matches your brand and is consistent across all your channels.

We'll be diving deep into the creative process with our guest Nick McNeill, Interactive Director at the Brandon Agency. Nick will be walking us through why creative matters and how your investment in creative can lead to greater occupancy & revenue.

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https://www.TravelBoomMarketing.com/podcast

In this episode of the Hotel Marketing Podcast we are joined with two incredibly special guests, Alex Husner and Annie Holcombe of the Alex & Annie Podcast. These are the two real women of vacation rentals and they’re here to teach me a thing or five about what hoteliers have been missing when it comes to travel marketing.

We talk all the time about breaking down the silos between marketing and operations, but what about the silos between the accommodation choices today’s travelers have in the market. Well, that’s exactly what’s going to be happening today. In part one of this two-part series Alex and Annie are going to share the secrets they’ve learned in over 35 years of vacation rental marketing and how hoteliers would be wise to adopt a few new tricks.

Check out the Alex & Annie Podcast at https://www.alexandanniepodcast.com/

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https://www.TravelBoomMarketing.com/podcast

Photography is one of the very most important elements of a hotel site to help drive conversion, other than the obvious booking engine, clear calls to action, and a great rate strategy. Photography is also just like any other physical asset your property manages. From the alarm clocks in the room to the chairs in the conference center. From the staff uniforms to the linens. It all has a shelf-life and, just like your physical assets, you should be planning for when you need to update your photography.

In today’s episode we’re looking at one of our most recent articles, Hotel Photography: The Asset You Are Not Assessing (https://www.travelboommarketing.com/blog/hotel-photography-the-asset-you-arent-assessing/ )

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https://www.TravelBoomMarketing.com/podcast

Apple’s iOS 14.5 update is a big update that impacts web marketers across all spectrums. The new privacy settings, which have over half of iPhone users opting out of tracking, is going to cause some significant changes in how we market, and remarket.

Facebook marketing is going to be impacted specifically. If you haven’t been running Facebook ads lately or experimenting for yourself, you may not have an idea how the update has actually affected website remarketing audiences.

On today’s episode we dig into our latest article on how to win Facebook marketing for hotels post iOS14.5 we’re going to dive in and learn the real story.

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https://www.TravelBoomMarketing.com/podcast

Join us on today's podcast to look back at the top episodes from 2021. If you missed these episodes, now's the perfect time to catch up and hit the highlights

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https://www.TravelBoomMarketing.com/podcast

2021 Has been a rollercoaster year and many hoteliers have seen incredible success. Today we discuss what we're thankful for, what we see coming in 2022, and the specific things you need to do to make your hotel perform next year.

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https://www.TravelBoomMarketing.com/podcast

Expedia has just released their 2022 Travel Trends report, and the data is quite interesting. Today, we’re going to be reviewing the the top-line findings of the study and looking at specific ways independent hoteliers can apply Expedia’s findings to drive more direct bookings.

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https://www.TravelBoomMarketing.com/podcast

Today we’re looking at how you can improve your hotel’s conversion rate through A/B testing. We’re covering the basics from a more detailed article written at https://www.travelboommarketing.com/blog/improving-conversion-rates-with-ab-testing/

To put it simply, A/B testing is comparing two versions of a single variable. On a hotel’s website there are countless variables that can be tested to improve user experience and increase conversion rates for email captures, rfp submissions, transactions and any other task you are trying to get your website visitors to complete.

Let’s look at some factors you need to consider when setting up tests, as well as some example tests you should run on your hotel’s website.

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https://www.TravelBoomMarketing.com/podcast

Today we’re digging into what is on a lot of hoteliers' minds, 2022 and the big projects you’re planning for in the upcoming year. One of those bigger capital expenses many are planning on is a new website. Well, if that’s you, you’ve brought your ears to the right place since we’re going to be discussing how to choose the right CMS for your hotel website.

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https://www.TravelBoomMarketing.com/podcast

OTT stands for “over-the-top” and is essentially television commercials served specifically through streaming services on connected devices. It’s called over-the-top because of advertiser’s ability to go over-the-top of the traditional gatekeepers of this medium which have historically been cable TV providers. Does this make sense for hotels? You bet it does... and here's why.

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https://www.TravelBoomMarketing.com/podcast