While I was at the Hunter Conference, I asked John Schultzel of Olympia Hospitality a simple question: where do you actually find profit when there's no silver bullet—just pressure everywhere? 💰 John starts with payroll, then works every other line item 💳 He calls out the hidden killers: credit card fees, insurance, deductibles, exclusions, coverage limits 💡 He talks energy the unsexy way: walk the building, manage lights, invest in tech only when it pays back 🤖 He sees hashtag#AI and automation shifting work that used to require people—and he expects org charts to shrink as tools improve 👥 He talks seasonal reality: managers work arrivals, directors stay on the floor, teams cross-cover instead of hiding behind titles 🧮 He lives by a simple target: find $300 a day, because $300 a day turns into $1M a year 🛎️ He explains how you drive voluntary spend: pre-arrival communication, in-stay engagement, and front desk education that feels intentional 🤝 He likes incentive alignment—give associates a reason to care about upsell and execution Want the weekly roundup of news, videos, and what you might've missed from hashtag#NoVacancyNews? Text HOTEL to 66866.