Hilton makes 50,000,000 rate updates with the help of a revenue management system (RMS) every single year. Conversely, an 1,800-room branded hotel in New York City, up and until recently, had employed a team of 11 people to manage revenue via spread sheets. RMS or not, your hotel is making revenue decisions every day. Our guest, Max Starkov, along with Glenn and Estella, break down the difficulty of competing without an RMS and why the lack of adoption from independent hotels has gone on for so long.

Guest: Max Starkov, former President & CEO, HEBS Digital, now Founder & Director

Time: 34 minutes